Organic+Ecological, Create a New Blue Ocean for Tea Enterprises

A large number of tea brands, homogenization of tea brands, excessive cultural marketing and lack of brand positioning are a wrong model replication. Develop organic tea ecological tea, break through the red sea of tea competition, find another way and create a blue ocean of tea marketing.

Social benefit value of organic ecological tea

The shaping of organic tea brand conforms to the market trend and has the characteristics of high-end tea brand and social benefit value.

Environmental benefit value of organic ecological tea

The establishment of organic agriculture has fundamentally solved the pollution problem of chemical agriculture to human environment. Inger's insect pheromone ecological control pests, no contact with crops, no worries about pesticide residues.

Brand positioning value of organic ecological tea

Health preservation is a precious and important fulcrum. Precious element is the aspect of its brand positioning, which conforms to the trend of human nature: in the eyes of consumers, precious and rare means good, valuable and high-grade. Organic tea is also in line with the "homeopathic" way in brand positioning.

Definition and certification of organic tea

Organic tea is a kind of tea that follows the constitution of the International Federation of Organic Agriculture Movements, is produced and processed according to the production and processing standards of organic agriculture and organic food, and is certified and issued a certificate by an authorized organic food (organic tea) certification body. There are three differences between organic tea and ordinary tea: first, it emphasizes that organic tea comes from the best ecological environment; Second, the whole process quality control of organic tea production and processing; Third, organic tea is managed by signs.