It is very important to choose products when entering the WeChat commercial industry. Once the product selection is wrong, the consequences may be a lot of hoarding and losses.
In 20 13, the business of wechat became popular, and beauty products such as masks quickly became popular in the micro-business circle. Since the rise of WeChat business, the industry development of WeChat business is to take the idea of frying products to quickly make money. 20 18 with the development of this industry, too many explosions rise and fall, and basically 90% of the explosions disappeared within half a year.
What products do you sell in WeChat business?
Before answering this question, let's take a look at the business characteristics of WeChat business.
The main battlefield of WeChat business is WeChat friends circle marketing, and its foundation comes from social resources. The marketing form of WeChat business promotes the brand and product functions by sending photo advertisements and simple soft texts.
Because of WeChat's powerful social function and high frequency of use, sharing product information in a circle of friends can be passed on to potential customers more intuitively.
To do a good job in WeChat business, the first step is to identify your potential customers.
According to my observation, 80% of the business patronizing friends circle are women, and they are mainly full-time housewives. Such people usually don't know much about Taobao, rarely shop through e-commerce channels, and are not sensitive to price. They trust the recommendation of acquaintances in their circle of friends more.
What kind of products would such customers prefer?
The first one: a functional product that can solve pain points and is not easy to get in her life.
Functional products, such as various foot patches, plaster patches, functional health tea, etc. , has been popular in the circle of friends. There are also children's products, and parents are usually willing to spend money on their children. For example, a brand of music toothbrush attracts children to brush their teeth through novel and unique functions, so that children can develop the habit of brushing their teeth and alleviate parents' fear of children's tooth decay.
The second type: products with light experience, products that can intuitively feel the effect through pictures.
The explosive products of WeChat business can rise because you can feel the effect only by sending pictures through your circle of friends, such as slimming products and beauty products. Direct customer feedback, such as comparison before and after use, can immediately stimulate people with such needs to buy.
Third: products with large profit margins and opaque prices. It can't be bought online or on Taobao, so potential customers can't compare prices.
For products that are too easy to get, potential customers may not let you buy them. Maybe everyone goes to the supermarket to buy whatever they want, which is generally cheaper.
Products that can sell well in the micro-business circle are definitely not because of the cheap price.
Cheap things are hard to catch fire in this industry, because it is difficult to recruit agents and there is no profit margin.
In essence, the rapid development of WeChat business mainly relies on the agency system to make money, taking the wholesale route to realize the rapid circulation of goods and money.
The characteristics of high profit and fast payment in the WeChat business industry have also attracted many manufacturers in traditional industries to make a fortune.
At home, there is no shortage of good products in the consumer market. The agency system of WeChat business can develop rapidly through explosive products, and its essence is not to sell products, but to sell career opportunities.