Constantly seeking innovation and change, new drugs for treating immune diseases will be introduced in the second half of the year.
Chen Liji, with such rich resources, is impressive. However, Li clearly realized that the "time-honored brand" is a gold mine, not a golden mountain. The latter can be seen everywhere, while the former still needs to be excavated today.
During the Cultural Revolution, the brand "Chen Liji" was once hidden in the snow, and the factory name was changed to "Guangzhou No.2 Chinese Medicine Factory". In 1980s, the first thing the family did when they took office was to restore Chen Liji, a time-honored brand that had been broken for more than 10 years.
The second step is a historic relocation. In the late 1990s, we moved out of the bustling market of Beijing Road, the "old place" where we lived for nearly 400 years, and moved into a new factory in the suburbs. The inheritance of the 400-year-old ancestor is far away. How much pressure did you face at that time? But the new family members still squeezed through the crowd and moved out smoothly. Facts have proved that this step later became a turning point in refreshing the "time-honored brand".
"We must do two main things now: an old one and a new one." Li said that the "old thing" is to sort out the culture of traditional Chinese medicine and establish a museum of traditional Chinese medicine, hoping that this sorting will promote the brand of traditional Chinese medicine and even the whole culture; What is "new" is to strengthen scientific research and realize the modernization of Chinese medicine. "Whether it is new or old, it is for the future development of the old brand".
In fact, today's "Chen Liji" of TCM modernization is unambiguous. Jin Shu Jian Yao Pill is a medicine for treating lumbar osteopathy, which has been successfully sold all over the country and well received by patients. Fulitong, an immune disease treatment drug that will be officially listed in the second half of this year, is such a breakthrough modern product of traditional Chinese medicine. At present, western medicine is powerless to immune diseases such as rheumatoid arthritis and lupus erythematosus, which often lead to human deformation due to hormone abuse. 10 years ago, Chen Liji announced this innovative project in the Ninth Five-Year Plan. Li Qingchu vividly remembers that only five medical projects were selected in the Ninth Five-Year Plan, but in 10, only "Fulitong" won the bid successfully and was designated by state administration of traditional chinese medicine as the first batch of "seed products" for Chinese medicine to enter the international mainstream market.
Attachment: The picture is made according to the internal patterns of ancient Chen Liji.
Guangzhou Chen Liji Pharmaceutical Factory is a wholly-owned subsidiary of Guangzhou Pharmaceutical Co., Ltd. listed in Shanghai and Hong Kong. Chen Liji is a modern Chinese patent medicine manufacturer, with nearly 600 employees, and all kinds of professionals account for 35% of the total number of the factory, including 35 licensed pharmacists and 60 senior and intermediate engineers and technicians. The old number of Nanyao is endless.
Chen Liji was founded in a.d. 1600 (twenty-seven years of Wanli in Ming dynasty), with a history of more than 400 years. It is one of the oldest traditional Chinese medicine industries in China, and has been recognized as "China Time-honored Brand" by the state and "Guangzhou Time-honored Brand Enterprise" by the Guangzhou Municipal Government.
Chen Liji was founded by Guangdong Nanhai businessmen Chen Tiquan and Li Shengzuo, and was named "Chen Liji", which means "Chen and Li are United in helping the world". Chen Liji's wooden couplets, which have been preserved for more than a hundred years, are engraved with the words "fire is both civil and military, and medicine helps the world", which is full of philosophy and ambition. Chen Liji people in past dynasties have been adhering to the enterprise spirit of "saving the world with one heart", taking honesty as the foundation, carefully concocting ancient herbs, innovating and developing modern new drugs, and promoting the time-honored brand of Nanyao to last forever.
1998, Chen Liji moved from Beijing Road, which was built in 398, to the new site of Guangzhou Avenue South for the first time in history. The old enterprise has undergone earth-shaking changes, ranking among the top 50 key Chinese patent medicine manufacturers in China, winning the title of "quality and efficiency enterprise" in Guangdong Province and being rated as "contract-abiding and credit-abiding enterprise" for ten consecutive years. Integrity, inheritance, quality and eternity.
Chen Liji established his career in good faith, and Chen Liji people passed down the pharmaceutical tenet of "complex technology, no reduction in work, high taste, no reduction in content" from generation to generation, carefully developed the processing technology, formed the characteristic technology of Chen Liji, and ensured the product quality and curative effect. Chen Liji's "Centennial Chenpi" is made by a unique technology, which is the top grade of Guangdong's three treasures-"Chenpi, Ginger and Straw Grass", and was once awarded a tribute by the Tongzhi Emperor of the Qing Dynasty. In the early Qing Dynasty, the wax-shell pill, which was first manufactured by Chen Liji, pioneered the packaging technology of traditional Chinese medicine and established the status of "Guangzhou Pharmaceutical". So far, some products in Chen Liji, such as Shen Jian Pill, a Zhuang medicine that won the national silver award and sold well at home and abroad, still keep this wax-shelled honey pill dosage form.
With the progress of the times, Chen Liji's technical force, production and testing equipment are constantly expanded and updated, and its quality system is in line with international standards and constantly improved to ensure that the technology and quality of products meet the requirements of modernization. The whole factory has passed the national GMP certification, as well as the Canadian GMP certification and the Australian TGA certification. The production base of GAP medicinal materials has been established, automatic equipment and production lines have been introduced from Canada, Britain, Italy and other countries, high-standard drug quality testing sites have been built and various high-precision testing instruments have been equipped, and production has been organized with strict production technology system and high-standard quality system. Famous brand products benefit the society.
For more than 400 years, ancient Chinese medicine has been invented. In the early days of Chen Liji's pioneering work, he collected various prescriptions and developed various ancient prescription drugs with unique curative effects with exquisite craftsmanship. At the end of the Qing Dynasty and the beginning of the Republic of China, he produced eight kinds of Chinese patent medicines, such as cream, Dan, pill, powder, tea, wine, yeast and ingot, which were sold to the north and south of the country and as far away as Southeast Asian countries. It is reported that the Emperor Tongzhi of Qing Dynasty occasionally caught a cold and took Zhuifeng Suhe Pill from Chen Liji, which was called a miracle. As a result, Chen Liji, Guangdong Province, is famous all over the country with "Xinghetang" as its trade name. Imperial examinations were held every autumn in the Qing Dynasty, and examiners traveled all the way to Beijing to catch the exam. There are various medicines such as Zhuifeng Suhe Pill, Fuzi Lizhong Pill, Emergency Tongguan Powder, Wanying Ruyi Oil, Tianwang Buxin Dan, Taiyi Amethyst and so on for emergency use.
At present, Chen Liji mainly produces oral solid preparations of traditional Chinese medicine, including traditional pills and modern capsules, tablets, granules and dripping pills. At present, six product series have been formed, including cardiovascular and cerebrovascular diseases, rheumatism and bone pain, gynecology, nourishing, respiratory diseases and digestion. The main products are Zhuangyao Shen Jian Pill, Wuji Baifeng Pill, Bupi Yichang Pill, Houjiling Capsule, Kechuanshun Pill and Jin Shu Jian Yao Pill. Many products have won national invention patents and the titles of national, provincial and municipal famous brand products and high-quality products. The leading product-Zhuang medicine Shen Jian Pill has been sold all over the country, leading the market share of all domestic products with the same name by more than half; Bupi Yichang Pill, developed through the innovative "double-layer pill" technology, benefits patients with colitis in China. Wuji Baifeng Pills, a series of products with a long reputation in South China, and Houjiling Capsule, which specializes in treating sore throat, are gradually expanding to other parts of China. Today, Chen Liji has stepped out of the well-known South China, with a sales network all over the country, and some products are exported to foreign countries. While establishing a solid market foundation, we will provide quality products and services to more and more consumers. Pioneer of scientific and technological research and innovation
Guided by the market and relying on science and technology, Chen Liji adheres to the principle of "combining long varieties with short varieties, combining high-precision varieties with short varieties, and combining independent development with Industry-University-Research" to carry out product research and development, focusing on the secondary development of new drugs and famous products, and innovative research on health care products, food and cosmetics. In 2006, a new national drug, Kunxian Capsule, came out, which marked that the level of scientific research and development in Chen Liji jumped to a new level. This product is used to treat autoimmune diseases such as rheumatoid arthritis (RA), which is internationally recognized as a major and difficult disease. It is one of the outstanding achievements of the national key scientific and technological research in the Ninth Five-Year Plan of the Ministry of Science and Technology, and it is listed in the category of "national key new products". The product technology is currently at the world leading level of similar products. As a new compound medicine of traditional Chinese medicine, this product is also listed as a "national high-tech industrialization project". In 2008, "Chen Liji Plant Beverage", which originated from the secret recipe of a century-old herbal tea and was made by a unique process, officially entered the domestic health beverage market, reflecting Chen Liji's innovative ability to keep up with the times. Chen Liji was recognized as "Guangzhou High-tech Enterprise" in 2007, and also undertook the drafting of 2 1 drug standard (including all leading varieties of the enterprise) in the National Action Plan for Improving Drug Standards. Scientific and technological innovation has provided a strong guarantee for the sustainable development of Chen Liji. Brand culture, the light of enterprise
After four centuries of experience, Chen Liji has developed into a famous brand in China, ranking in the forefront of the first top 100 list of China time-honored brands. Chen Liji trademark has been rated as a famous trademark in Guangdong and Guangzhou for many years, and Chen Liji traditional Chinese medicine culture has been listed in Guangdong and national intangible cultural heritage list. In order to carry forward the enterprise spirit of "saving the world with one heart", highlight the characteristics of ancient medicine, further enhance the brand influence of "Chen Liji" and fulfill the social responsibility of inheriting Lingnan traditional Chinese medicine culture, Chen Liji established the first traditional Chinese medicine industry museum in Lingnan area-"Chen Liji Museum of Traditional Chinese Medicine". The museum focuses on the production technology of traditional Chinese medicine, takes scene restoration as the main form of expression, and displays the history and technology of traditional Chinese medicine with various advanced demonstration means. The legend of Chen Liji has distinctive features and strong charm. The museum was named "Guangzhou Chinese Youth Cultural Heritage Education Base" by Guangzhou Municipal Government, and became the education base of many Chinese medicine colleges in Guangdong Province. Look to the future and have a long-term vision.
Based on honesty, innovation in inheritance and development in innovation, Chen Liji has established the future development ideas: taking innovative business philosophy as the main line, reforming the operating mechanism of enterprises; Create a strong national brand of "Chen Liji"; Construct three product series of gynecology, andrology and analgesic drugs; Take "fast, sustained, stable and healthy" as the criterion to realize the modernization of traditional Chinese medicine with Chen Liji characteristics; Become a health care drug expert who inherits Lingnan traditional Chinese medicine culture and focuses on health preservation. Chen Liji will develop into a "big Chinese medicine" enterprise integrating Chinese patent medicine, health care products, food and cosmeceuticals.
The ancient prescription is based on medicine sincerity and has been working together for 400 years. Chen Liji will keep pace with the times, blaze new trails, benefit the public with better products and repay the society with better services.