1. What is the pain point? The tangled, inconvenient and physical and mental health problems that consumers are worried about in their lives are called pain points. What we have to do is to find a problem, then solve a problem, and finally raise it openly and rudely, telling consumers: I can help you solve this problem. If you have this problem, choose me!

Pain points correspond to solving consumers' problems;

2. What is an itchy spot? That is, it gives people a better emotional and psychological satisfaction, which is the so-called itching spot.

Itching is to satisfy consumers' desires!

3. What is a selling point (also called excitement)? The selling point is from the seller's own point of view! Refers to our own characteristics, but this feature may not be found in the conscious consciousness of consumers. Only when the merchants say it, if consumers suddenly feel shocked by the characteristics of your products, then the selling point you created will be successful, and the truly lethal selling point can impress people in an instant.

Summarizing the above three points is my simple interpretation of pain points, itching points and selling points. These three points are also the fundamental foothold of any business form, the inducement of all marketing activities, and the commercial genes of all successful products. Without any point, it is difficult to succeed.