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China 100 list of the most valuable well-known trademarks.
2006-1-1014: 58: 35 Global Brand Network China Brand Research Institute.
Based on the five commonly used methods for evaluating the value of goodwill released by China Brand Research Institute on July 8, 2005, China Brand Research Institute released the list of "China 100 Most Valuable Well-known Trademarks" in Guangzhou on June 65438+ 10/0, 2006, and also released "China Well-known".
In this evaluation, the top/0/0 brands of "China Well-known Trademark" are Hongtashan (4,686.6 million yuan), Wuliangye (4,433 million yuan), Lenovo (4,355.438 million yuan), Haier (3,952.3 million yuan) and Dongfeng (3.916544. Wahaha (36.0 1 1 100 million yuan), Changyu (3.433 billion yuan) and Galanz (32.11700 million yuan), these 10 trademarks were selected as "China Famous Trademark/kloc" at the same time.
In this evaluation, the 10 "China well-known trademarks" with the fastest brand appreciation are Jinliufu (3,099.4 million yuan), Baisha (3,042.5 million yuan), Sanjing (2,900.3 million yuan), Dynasty (2,755.2 million yuan), Yaqian (2,488.2 million yuan) and Yaqian respectively. Oaks (2,022.6 million yuan) and Little Sheep (1500.2 million yuan), and this 10 trademark was also elected as "the most growing well-known trademark in China 10".
According to Zheng Zhanwei, president of China Brand Research Institute, American financial reporting standards have required that identifiable and distinguishable brand values (intangible assets) be evaluated and recorded on the balance sheet. However, the value of "China Famous Trademark" has not been correctly used in China.
In order to reverse this unfavorable situation, further enhance the competitiveness of China enterprises, and narrow the gap between China brand and the world's top brands, especially to promote and improve the brand value of "China Well-known Trademark" correctly managed and operated by China enterprises by scientific means and methods, so that more enterprises can correctly evaluate the value of "China Well-known Trademark" and safeguard the legitimate rights and interests of enterprise asset owners, China Brand Research Institute organized this evaluation.
This assessment lasted more than 300 days and was completed in three stages. In the first stage, at the beginning of 2005, the evaluation committee began to pre-evaluate 446 "China Well-known Trademarks" published nationwide, and obtained the basic database. Subsequently, the review committee sorted out the basic database and obtained the list of 197 "China Famous Trademarks" at the end of July 2005 for re-evaluation.
In the second stage, starting from August, the evaluation committee began to re-evaluate 197 "China Famous Trademarks" on the re-evaluation list, and selectively contacted some enterprises to obtain more detailed evaluation data.
In the third stage, starting from the end of 65438+February, the jury ranked all 197 "China well-known trademarks", and the top 100 trademarks were selected as "China 100 most valuable well-known trademarks".
According to Guo, the chief expert of the judging committee, this is the first time that a professional organization has evaluated the brand value of "China Famous Trademark" in China. In order to ensure the objectivity and fairness of the evaluation results, this evaluation is composed of more than 30 authoritative experts from all over the country, and the evaluation does not charge any fees to enterprises. After the evaluation results are announced, China Brand Research Institute will also award certificates, plaques and electronic gold medals to the selected enterprises.
China Brand Research Institute is the first professional research institution in China to formulate industry standards for brand certification and brand value evaluation. At present, more than 200 domestic best brand (marketing) experts are gathered, and 3-5 important topics are deployed every year. For example, China Brand Research Institute published "Five Common Goodwill Valuation Methods" on July 8, 2005, which caused great repercussions in the business community.
At present, China Brand Research Institute has more than 100 researchers and more than 30 senior consultants, and has a special website to publish enterprise brand building leaderboards, albums and picture books from time to time. China Brand Research Institute is also one of the sponsors of Brand China Industry Alliance.
E-mail: topbrand123 @126.com.
MSN:topbrand 123@hotmail.com
Tel: (020)84 170899
Fax: (020)84 16023 1
Contact: Zheng Xueqin 13422003986
List of "China 100 Most Valuable Famous Trademarks"
(Published by China Brand Research Institute on June 65438+ 10/0, 2006)
Serial number, trademark name and industry where the trademark value is located (100 million yuan)
1 Hongtashan 46.866 cigarettes
2 Wuliangye 44.337 Liquor
3 Lenovo 43.5 1 computer
4 Haier 39.523 refrigerator
5 Dongfeng 39. 1 16 car
6 Changhong 37.284 TV
70,000 subjects 36.225 Real estate leasing and real estate management
8 Wahaha 36.0 1 1 beverage
9 Changyu 34.339 wine
10 galanz 32. 1 17 microwave oven
1 1 Kweichow Moutai 3 1.262 Liquor
12 changan 3 1.008 automobile
13 Jinliufu 30.994 China Liquor
14 Li Xia 30.338+0 car
15 Jiangling 30.584 light vehicle
16 Changhe 30.569 van
17 Baisha 30.425 cigarette
18 999 30.3338+0 1 drug
19 Changcheng 29.554 lubricating oil
20 Shuanghui 29.256 Meat Products
2 1 sanjing 29.003 people took drugs.
22 Unify 28.99 1 lubricating oil
23 Luzhou 28.425 Liquor
24 Xinghua Village 28.35 1 Liquor
25 Jianmin 28.335 medicines
26 Jian Nanchun 28.267 Liquor
27 Furong Wang 28.029 cigarettes
28 TCL 27.924 telephone and TV set
29 Quanxing 27.8 16 Liquor
30 Gujing Distillery 27.664 Liquor
3 1 dynasty 27.552 wine
32 Red Dragons and Figure 27.5 12 Cigarettes
27.443 Chemical and pharmaceutical preparations and biochemical drugs.
34 Liqun and Figure 27.364 Cigarettes
35 Midea 27.249 electric fan and air conditioner
36 Great Wall 27. 167 Computer
37 Dahongying 27. 1 16 cigarettes
38 Konka 27. 1 15 TV set
39 gree26.914 air conditioner
40 Longliqi 26.8 16 snake powder
4 1 GAI Tianli Gai Tian Li 26.8 15 people take drugs.
42 Aodong 26.587 Medicines
43 BBK 26.574 DVD player, telephone
44 Huangshan 26.558 cigarettes
45 Skyworth Skyworth 26.557 TV and tape recorder
46 Starbucks 26.448 people take drugs.
47 Dong 'e 26.342 Ejiao
48 drunkard 26.334 liquor
49 Qianjin 26.228 Traditional Chinese Medicine
50 cygnet 26.22 1 washing machine
5 1 Hisense 26. 148 TV set
52 Chunlan 26. 143 air conditioning
53 Li Junsha 26. 1 17 Western Medicine
Royalstar 26. 1 14 washing machine
55 Healthy Home 26.004 Medicines
56 Sanjin 25.982 Chinese patent medicine
57 Huiren 25.222 Chinese patent medicine
58 nai 25.009 soap, soap
59 Yaqian 24.882 mousse and cosmetics
60 Yanjing Beer 24.85 1
6 1 yashili and figure 24.524 dairy products and soy milk powder
62 Meiling 24.3 1 refrigerator
63 Tianqi 24.3 15 toothpaste
64 Kelon 24.284 air conditioning
65 double-sided needle 24.223 toothpaste
Sofitel 24.22 1 cosmetics and facial cleanser
67 Tsingtao Brewery 24. 168
68 Lu Hua 23.759 edible oil and edible oil.
69 Mengniu 23. 157 dairy products
70 Jianlibao 23. 1 13 beverage
7 1 coconut tree 22.866 beverage
72 Sanlu 22.864 dairy products
73 Robust 22.495438+0 Beverage
74 Aucma 22.348 freezer
75 xinfei 2 1.943 refrigerator
76 lifan lifan 2 1.333 motorcycle and motorcycle engine
77 Wan Jiale 2 1.254 gas appliance
78 Jialing 20.485 motorcycle
79 Haitian 20.483 soy sauce
80 Huiyuan 20.447 Juice Beverage
8 1 Xizhilang 20.338 jelly
82 aux AUX 20.226 air conditioning
83 Vantage and Figure 20. 12 1 Gas range and range hood
84 liansu L &；; S sum diagram 19+38+0 nonmetallic pipeline
85 Weiwei 19.425 soybean milk powder
86 Guangming 19.254 Dairy products
87 Tai Fang 19.6438+05438+06 Kitchen range and range hood.
88 cha-cha 18.225 processed nuts.
89 New Zhongyuan Hetu 18.224 Porcelain Wall and Floor Tiles
90 Hengyuanxiang 17.349 Wool
9 1 youngor 17.256 clothes
92 Chow Tai Fook 17.225 Jewelry and Precious Metal Jewelry
93 Shanshan 17.6438+05438+05 suit
94 Three Guns 16.884 Knitted Clothing and Underwear
95 Erdos 16.658 Cashmere Products
96 Supor 16.248 Pressure cooker
97 ASD 15.952 pressure cooker, non-stick cooker
98 Fu Nan 15.267 Battery
99 Little Sheep Little Sheep 15.002 Restaurant and Restaurant
100 vida 14.327 toilet paper and paper towels