Fresh management is the biggest feature of Yonghui. Yonghui's stores have a fresh business area of more than 45% and a wide variety. Yonghui's fresh-keeping operation has strong competitiveness, not only because of its professional quality in commodity display and atmosphere creation, but also because of its uniqueness in the upstream supply chain. For example, when purchasing seafood products, Yonghui will directly drive the purchasing ship to the fishing boat in the sea to realize direct procurement, which is why Yonghui has few rivals in aquatic products management. In the purchase of fruits, Yonghui often packages the whole orchard, sorts the fruits by himself and puts the low-grade fruits in the store for promotion. Therefore, when the watermelon in the street market is still 1 yuan, the watermelon in Yonghui Store can be promoted in large quantities at the price of 0. 12 yuan. In the meat segmentation, supermarkets generally divide the meat and wait for customers to buy it. Yonghui, on the other hand, is divided on the spot, and customers can cut whichever piece they want, which really meets the needs of customers' dining tables. What supports all this is that Yonghui has a fresh management team that other supermarkets don't have. There are a large number of fresh management experts, purchasing experts and breeding experts in this team.

Yonghui Group has its own brand food processing center, established several self-operated and cooperative breeding and fruit and vegetable production bases, and established a huge long-distance procurement system nationwide, namely Shandong Fruit Procurement Center, Guangdong Clothing Procurement Center, Zhejiang Department Store Procurement Center, Fujian Seafood Procurement Center, Jiangxi Aquatic Products Procurement Center, Hainan Fruit and Vegetable Procurement Center, etc.

Yonghui Group has also actively participated in social welfare undertakings and set up a special public welfare fund (which has donated more than 30 million yuan to the society) for donating money for education, donating to disaster areas, opening charity supermarkets, and helping the poor and vulnerable groups in society.