(2) Steady and upright. The font is neat and vigorous, giving people a concise and hearty sense of modernity and strong visual impact. This personalized font is suitable for topics such as machinery and technology.
(3) lively and interesting. The fonts are lively, the rhythm is vivid, and the colors are rich and bright, giving people a feeling of vitality. This personalized font is suitable for children's products, sports and leisure, fashion products and other themes.
(4) vigorous and simple. The font is unpretentious and full of ancient charm, which can bring people a sense of nostalgia. This personalized font is suitable for traditional products, folk art and other themes.
In addition, the outline of a man looks square, but because of the different strokes, the shape of the font outline will show different shapes, so there will be some visual deviation in visual balance. In particular, the combined strokes of single words and combined words will not look good. Therefore, we need to adjust and deal with different shapes of glyphs to make the text look more complete and balanced.
Fonts have personality. We often use "words are like people" to describe a person's handwriting, which means that a person's personality and experience will be projected on words. Font is a character of a text, which is an aesthetic embodiment above the ideographic function of the text. Excellent fonts convey their feelings to readers through font style and stroke style long before readers understand the meaning of sentences. The so-called "we can feel what she felt at that time, even before she played" is the meaning of font design.
There are thousands of people, each with a different personality and a different font. Cai Yong's "On Pen" said that "if insects eat leaves of wood, if the sword is long, if the bow is strong and the arrow is hard, if the fire and water are like clouds, if the sun and the moon are shining", it is said that the font changes greatly. Fonts have a variety of personalities, which are reflected in different strokes, straight lines and dense structure. Next, we will analyze the characteristics of fonts from these dimensions.
(1) thick and thin: thick strokes are thick, thick and powerful, like thunder; The details of strokes are fine, light and delicate, just like weak willows, which is the most direct and simple impression. Thick strokes will form high-density text blocks when typesetting, because the negative space of fonts will be reduced, the visual area will be increased, resulting in a sense of oppression, forming a visual center of gravity and producing an emphasis. Therefore, bold characters are often used in titles and slogans, occupying a conspicuous position and playing an emphasis role. Thick stroke fonts will form high-density text blocks when typesetting. This is because bold strokes will reduce the negative space of the font, increase the visual area, and produce a sense of depression, thus forming the visual center of gravity and playing an emphasis role. Therefore, bold characters are often used in titles and slogans, which occupy a conspicuous position and have an emphasis effect. Most fonts are not composed of simple straight lines or simple curves. They are straight, they are curved. Only when there is a curve and a straight line can it be both rigid and flexible, powerful and elastic. As shown in Figure 6.6, the beginning and turning point of the Northern Wei Dynasty regular script are like cutting gold and breaking jade, which is neat and neat. The whole font looks tall and straight, vigorous and heroic, with beautiful left and right curves and more elegant and agile. Super hard black is a typical pure linear font. Thick strokes and sharp lines give the font an unquestionable fortitude. Without curves, there is no room for manoeuvre. There are exceptions to any theory. For example, although most strokes of Tiejin Lishu are curves, there is a sense of strength everywhere. Although slender as a thread, it is as strong as iron. Essentially, it is because its curvature is elastic. Adding radian to horizontal painting will not reduce rigidity, but will rebound. (3) loose and rigorous: writing in daily life is relaxed and lively, with a kind of unrestrained beauty. The books written in the temple, cast in Zhong Ding, or written by Fu Zi and handed down to future generations, have a rigorous and dignified beauty. The essential difference is that the structure is loose and rigorous. Innocence and liveliness are the minds of teenagers. There are not many rules in the children's world, and children's fonts are tender and lively. Therefore, loosely structured handwriting is often used in children's themes or relaxed and humorous reading environment. (4) Simplicity and complexity: Simplicity and complexity mentioned here are not simplification and complexity, but the complexity of stroke details. For the simplest example, the details of serif are relatively more complicated than those of non-serif, and the song style is also more complicated than that of boldface. Just as complex and gorgeous patterns are typical features of classical furniture and simple and practical IKEA is a model of modern life, the complexity and simplicity of fonts also represent the trend of classical and modern to some extent. TrajanPro is an ancient Roman style font with rich details, elegant radian and different line thicknesses. Originally carved on the stone pillars of ancient Rome, it has a strong historical precipitation, so it is often used in movie posters with classical themes. Helvetica is considered as a typical representative of modernism in the field of font design. This is a classic sans-serif font, which removes redundant details and is constructed in a standard geometric form. On the contrary, this font form without any style has become a style. Simpler is more modern, so it is often used in logo design, magazine typesetting and guide system of modern enterprises.