With the passage of time, the population in China is aging more and more seriously, and due to the continuous improvement of living standards and the affluence of residents' income, more and more people are paying more and more attention to their own health problems. In the future, the health and wellness industry will usher in vigorous development. Enterprises in the health and wellness industry can now make a good market layout in advance and seize the opportunity to grow and develop. So, how to promote health care products online? What are the channels for online promotion of products? Let's look at the whole network in Xu Guoxiang. First, product advantage analysis Before promoting products, we must first analyze the advantages of our own products, collect and sort out well-done products of the same type, and analyze our own advantages and disadvantages through comparison. Conduct a comprehensive analysis of the product, find out the selling points, advantages and disadvantages of the product, and make a network brand promotion plan according to the analysis results. What needs to be considered is the promotion channel, promotion method and promotion copy. Different channels, different copywriting, copywriting must highlight product advantages from multiple angles. Only have enough knowledge of your own products and similar products. Know the needs of your own products, so as to know yourself and know yourself. Second, the analysis of consumer groups. Analyze the crowd positioning of products, understand the types of product user groups, the attributes of audience users and the needs of user groups, and find the circle or gathering point of product user groups. Think from the consumer's point of view, and predict in advance how and through what channels the audience users will find the information of such products, so as to promote them more effectively. Third, choose the appropriate promotion channels. 1. Free access 1. Corporate official: Website, WeChat official account and Weibo Generally speaking, corporate website is mainly for users to search and query, while WeChat official account, video number and Weibo can be used as official voice channels to actively attract users and make contact with them. 2. Traffic distribution: Tik Tok, WeChat video number, Aauto Quicker, Today Headline, Baijia number, Sohu number. These platforms can make the brand and products of enterprises exposed and publicized with their own traffic and platform content recommendation mechanism. Especially the video number, to get through the WeChat ecosystem, you can directly guide users to their official WeChat account. The disadvantage of these channels is that each platform has different rules and preferences, and it is necessary to create content according to the platform's content preferences in order to achieve good results. 3. Auxiliary seo: Zhihu, 360 Library and Baidu Series Matrix (Baidu Encyclopedia, Baidu Post Bar, Baidu Library and Baidu Experience) have the characteristics of high weight. The information published through these platforms is easy to be included by search engines, which is convenient for consumers to find their own product information when they query information. It is also the content that needs to be differentiated according to the rules of different platforms. Paid promotion channel 1, search advertisement: Baidu bids for many traditional advertising platforms. By spending money to buy keyword rankings, the more money you give, the higher the ranking of product information on keywords, and the easier it is to get customers. 2, information flow advertising: Tencent Broadcom, Fan Tong, extra number can be accurately placed according to the attributes of the crowd, advertising can be charged by clicking and exposure. 3. Media promotion: The promotion of industry media articles is used to establish corporate brand image, such as interviews and reports.