Open a new pattern of TCM health care based on meridians. Before 2008, "meridian conditioning" was still a blind spot in China, with mixed formats and unclear boundaries. At that time, Zhongjingtang had taken the lead in putting forward the concept of "meridian health preservation" and established a systematic meridian health management system, including professional meridian physical examination, expert syndrome differentiation scheme, meridian manipulation conditioning, post-effect monitoring and other links to help adjust and improve various chronic diseases and "sub-health" status. The concept of meridians has opened up a new pattern of TCM health preservation. The innovative service model has won a good start and laid a solid foundation for future sustainable development. Mr. Liu Jinong said: "Meridian conditioning is our core advantage. Only by constantly improving the authority and professionalism can we raise the threshold of the competition. Otherwise it will be imitated and copied soon. " In the past five years, Zhongjingtang has always been committed to the research and promotion of meridian technology, the development and training of meridian talents, and the popularization of meridian culture. Expanding the service scope of traditional Chinese medicine from medical treatment to prevention, health care, health preservation and rehabilitation fully embodies the characteristics and advantages of traditional Chinese medicine "prevention before illness". Segmentation needs The Internet era pays attention to customer experience, and experience is king. The quality of user experience determines the future development achievements of the organization. At the moment when the Internet tide continues to rob traditional industries, TCM health care projects focus on experience, and the Internet is hard to replace. Undoubtedly, there is more room for offline development. A good user experience is not only to meet customers' needs, but also to create "surprises" for customers, so that customers can feel added value and exceed customers' expectations. After finding the breakthrough point of "meridian conditioning", Zhongjingtang subdivided customer needs and carried out deeper development. User-oriented, we have successively developed special projects such as neck and shoulder conditioning, guiding skills and facial internal adjustment to provide professional health care services for sub-healthy people and meet rigid needs. TCM health care is a very traditional industry, but we must break the traditional marketing thinking mode and seek cross-border cooperation and collaborative innovation in different industries under the guidance of Internet thinking. The era of conquering the world by one innovation is gone. When something seems easy to do, everyone starts to get together. The only way to deal with shanzhai is to build brand and reputation by operating users, integrate resources and expand advantages. It is understood that Zhongjingtang is actively working with the media and relevant government departments to shape various forms of health public welfare activities, and at the same time strengthen cooperation with banks, finance, colleges and high-end brands to provide value-added services for health management. Through publicity and promotion of a good lifestyle, the public's concept of "emphasizing governance over prevention" will be changed. Keep pace with the times, constantly inject new vitality into the brand, explore innovative modes of integration of traditional Chinese medicine, and meet the different health care needs of citizens.