Nowadays, there are more and more businesses and industries related to automobiles, and there are also many car wash shops on the street. How to attract and retain customers still needs some skills. Let's learn how car wash shops attract business.
How can the car wash shop attract business 1 1, send cards or leaflets, and of course it is best to have a coupon function on them, otherwise why should new customers try new ones? Directly aim at the target vehicle and brand vehicle, clip it in a conspicuous position such as wiper, and don't make it into self-adhesive paste. The host is disgusted.
2. Make publicity at the entrance and exit of the parking lot. You can collect effective information in the form of free glass water or other gifts and take the opportunity to promote customers.
3. Most car owners will leave their mobile phone numbers in their cars, take a notebook, copy the phone numbers from car to car according to the grade of the car, and then call for an invitation later.
4, friends circle promotion, help promote through friends circle. Here are a few more that can be operated at that time. A. Friends circle collects gifts, and you can buy some cheap gifts such as water cups, car accessories and cushions; B. People in the circle of friends introduce friends to the store for maintenance and give gifts or red envelopes as rewards.
5. Recommendation of old customers. Successfully introduce new customers to the store for maintenance through old customers, and give them a basic maintenance or a gift of certain value for free.
Services:
1. Car owners can recommend other services in the store when they are waiting for a rest, but they need to be targeted. Don't recommend both the suitable and unsuitable, and don't recommend too much, otherwise it will make people feel disgusted. Taking the car cabin life museum of Humen Wanda in Dongguan as an example, we can recommend car owners to experience and buy its national leading "four-wheel automatic positioning" service, and introduce the related advantages and characteristics of this service.
Second, whether for auto repair shops or other types of physical stores, location is more important than the size of the store, and the quality of goods and services in the store is often more important than location. For example, a car wash shop behind my dormitory building is actually quite remote, and there are no signs outside, but every time I come home from work, I see that all the stations in the store are basically full.
Occasionally, car owners will wait in line for service. After careful observation, it is found that their prices are moderate, but the service is definitely A++. No matter the enthusiasm and thoughtfulness for car owners or the meticulous care for car beauty maintenance, many stores can't match them.
How does a car wash shop attract business? The owner of the car wash shop only uses one trick to make the business full: in fact, the method is particularly simple, just one trick: free car wash.
Anyway, isn't the car wash shop to clean and beautify cars? Now that it's free, what else can he do? Isn't this blood loss?
Don't worry, let's talk about boss Zhang's profit model in detail.
Boss Zhang asked the employees in the store to distribute leaflets everywhere, no matter what way, they should distribute them to customers anyway. To this end, Mr. Zhang not only allows customers to distribute in the street and parking lot, but also reaches cooperation with some businesses, such as teahouses, office supplies stores, fitness clubs and other places. As long as customers spend in those businesses, they can get a leaflet.
What are the benefits of customers holding leaflets? That's a free car wash The leaflet reads: Now the store is engaged in activities, the original price is 200 yuan, and now you only need 500 yuan to enjoy it!
Some people say, are you not expensive? Why is it called an activity? Isn't this a lie? Yes and no, this kind of enjoyment is not only enjoyed once, but free all year round! In other words, as long as you are in 500 yuan, you can go to the car wash shop to wash your car for one year!
Won't you be moved to see such an activity? Impossible, after all, it is not a bad brain to not take advantage. So, at that time, many customers took leaflets to the car wash shop.
Do you think boss Zhang will lose money? No, because no one will be idle to wash cars every day. If he is really so free, he can't afford a car. Even renters should find time to collect rent and play cards. So on the surface, it is free all year round, but in fact, the number of times customers go to wash their cars is not much.
In addition, boss Zhang also told customers that the car wash shop has cooperation with the insurance company. If customers want to buy auto insurance, they can go to the car wash shop to buy it. In this case, 500 yuan, who handles the car wash card, can also deduct a part from the' car insurance fee'.
Many customers are very excited, after all, they can save a lot of money. However, their car insurance has not expired yet. What shall we do? Boss Zhang told them that it doesn't matter if it's overdue. Anyway, the car wash card has a year. As long as the car wash card has not expired, customers can use the car wash card to deduct the expenses when they apply for auto insurance in the store.
Really? Boss Zhang's car wash shop does have cooperation with the insurance company. Boss Zhang gets a commission for every insurance he sells. Do you think he makes money by washing cars for customers? People sell insurance to make money!
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Ok, that's enough for today's sharing. Please note that if you take it as a story, you may get nothing. We should dig deep into the essence behind it, so that we can grow faster, which will be the value I share.
How does the car wash shop attract business 3. Sales Skills and Words of Car Wash Shop
First, how to receive multiple customers at the same time?
We should focus on receiving the first customer, and at the same time distribute publicity materials to the second customer, and take time to answer the questions of the third customer or provide some help.
Second, how to find the best time to approach customers?
The best time is: when customers stare at a product for a long time; When the customer looks at and touches the product; When the customer looks at the product for a period of time and looks up; When the customer suddenly stops; When the customer's eyes meet those of the shopping guide; When customers talk about a product with friends; When the customer asks the shopping guide for help. At this time, the shopping guide can approach the customer actively.
Third, how to find a topic close to customers?
Topic 1: "Sir, you have a good eye. This car cushion is really unique! " (Greeting customers)
The second topic: "Sir, our wipers are selling well now. Let me introduce you. " (Cut to the chase, cut to the chase)
The third topic: "hello, sir, this is the car perfume we just bought." It has a special smell and is different from others. Let me open it for you! " (Highlight the characteristics of the product)
The fourth topic: "Hello, sir! This is the most popular pillow style this year. Not only is it fashionable, but its sponge is also very special. This way, please I'll give you a detailed introduction. " (Highlight the features of the new model)
The fifth topic: "Sir, you have a good eye. This kind of car mat is special for special cars, which is very suitable for your model. Do you want to give it a try? " . (Highlight the special car)
Don't be too enthusiastic about shopping guide, hard to sell; Don't appear suddenly and disturb customers.
Fourth, how to introduce the product?
The shopping guide should introduce the characteristics, advantages and benefits of the product; Can display products, and attach a quotation; Let customers know how to use the product, demonstrate and explain how to use it, and encourage customers to try the product when necessary.
5. How to speak with facts?
In the face of customers' doubts about products, we should not simply introduce the efficacy of products, but speak with facts. Can lead customers to the workshop to watch related operations, such as glaze sealing, coating, pasting, modification, painting, sheet metal and so on. At the same time, there should be hints, such as "Is the coating very bright and shiny!"
6. What's the price?
It can be said that "as long as 128 yuan", "as long as 188 yuan", "at most ×× money" and "in fact, it doesn't cost much". "98 yuan can only wax once and can use it for one month." In the conversation between the shopping guide and the customer, it can attract customers to buy by analyzing the advantages and disadvantages of their own products and competitive products.
Seven, how to deal with objections?
First say, "I agree with you very much!" " ""that's what I understood before. " Then he said, "although ... but ..." and patiently explained. Finally, he said, "If you have any questions, please tell me and we will try our best to help you solve them. "
The shopping guide should not argue with customers, embarrass them or force them to accept their own opinions.
Eight, how to facilitate the transaction as soon as possible?
The end signal is as follows: when the customer stops asking questions and thinks; When the topic focuses on a product; When customers keep nodding their heads to show their agreement with the shopping guide; When customers start to pay attention to the price; When a customer repeatedly asks a question; When a customer negotiates with a friend, etc.
Don't introduce other products to customers, let them focus on the target products, and further emphasize the benefits that products bring to customers; Emphasize the preferential conditions after purchase, such as gifts and price concessions. , prompting customers to make decisions; Emphasize that there are not many opportunities, so to speak:
"These days is a preferential period. If you don't buy it, the price will increase in a few days "; Emphasize that the product inventory is not much, such as "this product sells well, if you don't buy it today, you will have to wait for the next batch of goods"; Or directly suggest customers to buy, saying, "This product can give you so many benefits, I think you should buy it!" "
Suppose the transaction has been completed, let the customer choose the product and say, "Do you want this set of cushions or that set of cushions?"
The shopping guide should boldly ask for a transaction, but never show impatience.
Nine, arrange payment.
After the customer decides to buy, he hopes that the payment process is simple and fast, and the money and goods are correct. The shopping guide can say, "Thank you, 888 yuan. Please pay at the cashier. I'll hold the mat for you. " "Sir, please open the car. Look, this floor mat is new. Shall I put it in your car? "
Ten, polite to see the guests off.
When the customer is leaving, the shopping guide can say, "Thank you! Please come again when you are free, goodbye! "
The shopping guide should keep smiling and watch the customers go away. If you need to greet other customers urgently, you should apologize to that customer. Don't rush to see the guests off.