Advantages and disadvantages of Evergrande's diversified development: Disadvantages: In addition to real estate, Evergrande has also set foot in the automobile field. No matter how rich, determined, courageous and well-known, an enterprise must recognize the nature of the industry when it enters an almost insignificant industry. This field has less profit and long payback period.

This industry is almost completely different from Evergrande's original real estate field. Real estate can achieve relative monopoly through land resources, realize rapid turnover and obtain huge profits; In the automobile industry, the profit is thinner and the investment return period is long.

Advantages: Evergrande's diversified strategic layout is mainly reflected in three major areas: cultural tourism, big health industry and high-tech industry; In the field of cultural tourism, Evergrande is committed to creating "Evergrande Children's World" and "Evergrande Water World", and strives to become the world's largest "all-indoor, all-weather, all-season" large-scale hot spring water park.

In the field of big health industry, Evergrande strives to create "Evergrande Health Valley" and a new concept of "1+N" life-cycle healthy lifestyle combining prevention, treatment and care, and gathers the experiences and advantages of large-scale pension communities around the world to create brand-new "four gardens": pension garden, dragon paradise, Kangyiyuan and parent-child garden.

When implementing the diversification strategy, the company should avoid blind diversification, pay attention to the company's diversified structure, rationally allocate the business proportion, and combine its own actual situation, not blindly expand horizontally, and implement the diversification strategy within a suitable range.