A sales promotion sheet refers to a kind of promotional material for the purpose of promoting and marketing customers. In order to effectively convey information and arouse customers' interest, salespeople need to master certain skills and vocabulary. First of all, salespeople need to know customers' needs and purchase intentions, so as to recommend products and services more accurately. Secondly, salespeople need to pay attention to their own performance and image, including dress, hairstyle and body language, so as to create a professional and friendly image and increase customers' trust and desire to buy.

We also need to pay attention to some promotional design skills. First of all, we should seize the customer's attention and design eye-catching and attractive publicity content and pictures. Secondly, we should highlight the advantages and characteristics of products, let customers know the value of products, and thus enhance the purchase intention. Finally, we should pay attention to the timing and methods of promotion, and choose the best timing and methods to promote sales, in order to achieve the best results.

In addition to skills and words, salespeople also need to have certain sales ability. Sales ability includes market analysis ability, communication ability, sales skills and so on. The ability of market analysis can help salespeople understand the market demand and competition, and provide a basis for the formulation of promotional activities. Communication skills can help salespeople build good relationships with customers and gain their trust and support. Sales skills can help salespeople to better promote products and services and achieve sales goals.

In a word, the production and promotion of sales promotion list need all kinds of skills and abilities of sales staff. Only by mastering these skills and abilities can we better achieve the promotion goals and improve sales performance.