As an industrial development plan, Liuxia Town in Xihu District will develop into a leisure, holiday, sightseeing and business district.
According to the plan, Liuxia Town will use Xixi wetland landscape to develop conference hotels and leisure facilities along the foothills of Beifeng and the northern foot of Longmen Mountain, and develop into a business district for leisure, vacation and sightseeing.
See the portal website of Xihu District for details.
Attached:
Development planning of tourism business in Xihu District
Xihu District's tourism business industry is positioned as a tourism business leisure service area with tourism development as the core driving force, featuring ecological leisure, rural vacation, cultural entertainment, health care and other tourism functions, and integrating community service, information industry, professional market and modern logistics functions.
Functional zoning: according to the current situation and future development goals of Xihu District, the development of tourism and commerce in the whole district is divided into: Huanglong business district; Sandun Science, Education, Culture and Ecological Office Area (EOD); Xixi Wetland Leisure Conference Resort; Longwu rural holiday and tea culture leisure area; Zhuantang tourist distribution center; Lingshan dreamland eco-tourism area; Pu Yuan Modern Agricultural Tourism Zone; Zhijiang national tourist resort and other eight functional areas.
Development goal: (1) In the near future (2004-20 10): Facing the world and the future, according to international standards and taking the market as the guide, giving full play to the advantages of resources and creating tourism and commercial products. According to the requirement that Xihu District will take the lead in basically realizing modernization in the urban area by 2005, we will ensure that the proportion of the tertiary industry will increase to over 45% by 2005, and realize the industrial development order of "three, two and one". Strive to build Xihu District into a modern city with beautiful ecology, developed economy, developed science and education, harmonious social civilization and rich people's lives.
(2) Mid-term (20 1 1-20 15): Improve the development and protection system of tourism management resources, tap the connotation, innovate with characteristics, form a tourism industry system with coordinated urban and rural development, reasonable industrial structure, and meet the needs of tourists from different regions and different consumption levels, and initially form an international framework.
(3) Long-term (20 16-2020): The modern transportation system and other basic supporting facilities will be basically completed, and an excellent ecological environment marked by blue sky, clear water, clean air, forests and green spaces will be built, so as to improve the quality of tourism and business development and meet the requirements of internationalization.
Industrial development framework
(Building a business circle, three modern towns and five famous scenic spots)
(1) A business circle is the Huanglong business circle. Belonging to CBD, the development direction is urban regional business circle, which consists of five modules: business office area; Electronic information; Comprehensive business district; Recreation and entertainment area; Fashion shopping area; Industry-University-Research service area. Among these six modules, two highlights are highlighted: one is the headquarters economy of Huanglong Commercial Building, and the other is Wensan Road Modern Electronic Information Street.
(2) The modern three towns are Liuxia Town, Zhuantang Town and Sandun Town. Leave the town and develop into a leisure, holiday, sightseeing and commercial area; Zhuantang Town has developed into a tourist distribution, leisure and business service area with artistic characteristics. Sandun Town has developed into an office area for exhibitions, business, leisure and holidays. Among them, the development direction of Liuxia Town and Zhuantang Town belongs to RBD, forming a tourism-oriented leisure business district. Sandun Town will rely on Zhejiang University and provincial organs to form EOD block and become an ecological office area.
(3) The five famous scenic spots are Zhijiang National Tourism Resort, Xixi, Longwu, Lingshan and Chang 'an Sand Scenic Area. Among them: Zhijiang National Tourism Resort has developed into a first-class eco-tourism resort in China, a high-end leisure, entertainment and exhibition center in the western suburbs of Hangzhou, and is interconnected with Zhuantang Town, becoming the accommodation distribution center for transit tourists in the west; The development direction of Xixi is the most beautiful suburban wetland in China, Longwu is the leisure area of Longjing Tea Township, Lingshan is the karst cave scenic area of suburban leisure valley, Chang 'an Sha is the aquatic leisure area and the "pearl on the water" on Fuchun River.
tourism
(1) The spatial layout of tourism development in the whole region is as follows: one ring, one corridor, one center and five scenic spots. Referred to as "3 15" project.
(2) Key development: rural experience; Ecological recreation; Strong interest in wetlands; Water recreation; Five new tourism products of high-grade leisure vacation.
(3) Key construction: Zhuantang Tourism Center Town, Xixi Wetland Comprehensive Protection, Longwu Tea Culture Leisure, the morphological structure of "Two Rings and Three Groups" Zhijiang National Tourism Resort, Lingshan, Chang 'an Sha and other projects.
(4) Boutique tourist route: one-day tour of "Holiday Hangzhou, Ecological Leisure"; Two-day tour of "Country Holiday Xixi Dream"; Two-day tour of "elegant culture, fitness and entertainment"; Special holiday travel, etc.
Tourist hotel catering industry
(1) The overall development framework is "one heart, three districts and one circle": develop a comprehensive hotel group centered on tourists in Zhuantang central town, and tourists radiate to the north and south. The radiation area includes the eco-hotel green dining area in the north, the business exhibition reception area in the middle, the agricultural sightseeing and leisure area in the south and the leisure and holiday circle around Liuliu town.
(2) Development ideas: relying on the development of leisure tourism, promoting the construction of holiday hotels; Seize the beach business tourism market and vigorously develop business exhibition hotels; Promote the development of serviced apartments, timeshare hotels and family hotels in the process of localization of timeshare industry; Develop eco-tourism and promote the construction of eco-hotels, green youth hostels and green restaurants; Quickly upgrade the grade of star-rated hotels; Develop catering clusters and expand the catering area in West Lake District.
(3) Key construction project: Zhuantang town comprehensive tourist hotel group; Commercial Exhibition Center along Tianmushan Road; Wensan Road Commercial Snack Street; Longwu town leisure and holiday catering; Sandun town five-star eco-hotel; Huanglong Business Hotel Group; Green youth hostel.
Tourism shopping industry
(1) Planning concept: one-stop consumption combined with personalized experiential consumption; Embody the spirit of "aesthetic commerce" and "commercial humanism"; Respond to the shopping needs of "her era"; Increase shopping mood and emotional value, and build a "West Lake of Credit".
(2) "Four-level" development model: building a leisure business center with characteristics in western Hangzhou; Building a regional business center, focusing on Sandun and Xicheng Square; Commercial block construction; Layout of community commerce and urban commercial outlets.
(3) Key construction: Huanglong Business Center; Wensan Road Electronic Information Block; Xicheng Square; Three characteristic commercial towns; Seven specialized markets, referred to as "1 1 137" project. Focus on cultivating and building Wensan Road Electronic Information Block (including Huanglong Business Center) and Zhuantang Tourism Commodity Shopping Center, making them two characteristic brands of shopping in West Lake District.
Tourism culture and entertainment industry
(1) guiding ideology: develop tourism, culture and entertainment as an industry to meet market demand and obtain economic benefits; At the same time, adhere to the socialist direction of tourism culture and entertainment, educate and inspire people with excellent and healthy products, and pay attention to their social benefits. Establish brand and highlight key points; Fully reflect the versatility, diversity and diversification of tourism culture and entertainment products in Xihu District.
(2) "One Chain with Four Circles": "Tourism, Culture, Entertainment and Festival Chain" with Friends of Peking Opera, Li Lan Lantern Festival, Nimadukang Wangzhuma Dance, Hangju Wulin Class, Shaoxing Opera Challenge Hall and Basketball Town as the main body; A cultural and leisure circle about 10 square kilometers south of Wen Yi Road, north of Tianmushan Road, west of Moganshan Road and east of Jiangcun Commercial and Residential Area; Longwu town's ecological leisure circle with tea culture as the core; Take the south of Tianmushan Road, the west of Baochu Road, the east of Yugu Road and the north of Beishan Road as the regional entertainment and leisure circle; Take Zhuantang Town as the center to drive the surrounding art and leisure circle.
(3) Focus on cultivating leisure and entertainment: including the development of dance halls, karaoke halls, beauty salons, fitness foot bath saunas, sports and leisure halls, tea houses, coffee bars, bars, theme parks and other leisure and entertainment projects. Fitness and Entertainment: Through the establishment of various sports clubs, gymnasiums, stadiums, sports and leisure halls and the construction of national fitness facilities, various sports activities such as golf, tennis, badminton, bowling, table tennis and swimming will be carried out to meet the needs of different grades and types of fitness and entertainment. Culture and entertainment: mainly including cinemas, video halls, concert halls, theaters, books and audio-visual products stores, musical instrument stores and art streets. Competition, competition and entertainment: develop various competition markets, set up a number of competitive clubs, introduce major competitions at home and abroad, and invite high-level sports teams such as gymnastics, ball games and diving to participate and perform. Entertainment of cultural performances: develop public welfare and amateur self-entertainment, and tap potential commercial and economic value. Festival culture and entertainment: gather popularity with various festival activities as the traction point, and realize the comprehensive economic and social effects of tourism festival culture and entertainment industry.
Tourism, transportation and information industry
(1) Development framework of "two hearts, four lines and one circle": Huanglong first-class tourism distribution center and Zhuantang second-class tourism distribution center. Four characteristic traffic and sightseeing lines: Zijingang Road-Tianmushan Road: traffic and sightseeing lines will be stopped; Tiger Running-Zhijiang Road: an ecological leisure traffic sightseeing line; Ring Expressway: a high-speed luxury traffic and sightseeing line; Fuchun River-Qiantang River-Canal-West Lake-Xixi: A New Paradise with Water Style. Bus Rapid Transit Loop in Xixi Scenic Area, Zhijiang National Tourism Resort, Longwu Scenic Area, Chang 'an Sand Scenic Area and lingshan scenic spot Bus Rapid Transit Loop.
(2) Key construction: the foundation of "two hearts, four lines and one ring"; Urban rapid traffic; Three major projects connecting Xixi wetland and West Lake.
(3) Informatization and internationalization: Seize the opportunity of Hangzhou's "Journey to the West" and urban internationalization, develop modern e-commerce and intermediary service system through the integration of information resources and the rectification of industry norms with the help of the rapid development of high-tech industries and tourist attractions, and accelerate the construction of Hangzhou's urban internationalization process. Key construction: the construction of tourism information service center in Xihu District and tourism information center in key scenic spots; Establish the construction of tourism information resource pool and business information resource pool in Xihu District.
(4) Internationalization of urban areas: Closely cooperate with the goal of building Hangzhou into an international city, improve the internationalization level of tourism products, marketing and services, and truly integrate into the internationalization of Hangzhou. Main projects: construction of Huanglong International Information Center; Cooperate with the construction of colleges and universities to enhance the city cards of Xihu District and Hangzhou; Accelerate the construction of Zhuantang Logistics Center; Accelerate the establishment of an economic and social management system in line with international practice; Accelerate the development of high-tech industries; Strengthen the construction of transportation and communication facilities; Enhance the international strategic level of tourism in Xihu District.
Zhijiang national tourist resort
The scope includes: Ring Road in the west (north of National Highway 320), Zhuantang Science and Technology Park (south of National Highway 320), Pu Yuan Road in the south, the border of Zhijiang National Tourism Resort in the north and Qiantang River in the east, with a total land area of181.70 hectares. It is divided into three groups with the junction of Zhipu Road, National Highway 320 and Zhijiang Bridge as the boundary. North of National Highway 320 is the "North Group", south of National Highway 320 and west of Zhipu Road is the "West Group", and south of National Highway 320 and east of Zhipu Road is the "East Group". Development orientation: high-end leisure and holiday, exhibition services, fitness and cultural leisure and entertainment projects. And provide high-grade catering and accommodation service facilities. To supplement the product structure with Zhuantang tourism distribution town, and to build an ecological suburban holiday and leisure center that can meet the needs of different levels.
Huanglong business circle
The scope includes Cuiyuan, Xixi, Beishan, Lingyin, Gudang and Wenxin Street. North to Tang Yuhang River; South to the northern boundary of West Lake Scenic Area; East to Moganshan Road Huancheng West Road; West to Jiangcun Township and Liuli Town, including Yuquan Campus of Zhejiang University. Development orientation: business exhibition service, headquarters economy and IT business economy. Can be divided into: business office; Electronic information; Comprehensive business; Leisure and entertainment; Fashion shopping; Industry-University-Research serves six communities. The development goal is to cultivate this area into a comprehensive business circle with electronic information industry, sports, exhibition service and Industry-University-Research base of colleges and universities as the four pillars, and providing comprehensive supporting services such as tourism reception, headquarters office, catering accommodation, leisure and entertainment.
Sandun science education cultural ecology office area (EOD)
Several large-scale projects that Sandun Town has developed and will develop at present mainly include: West Lake Science and Technology Economic Park, Sandun Science and Technology Economic Park, Zijingang Campus of Zhejiang University, and office areas of provincial government departments and bureaus. While improving the existing agricultural science and technology level and increasing the production of efficient agriculture, we should do a good job in ecological environment construction, create a green office area with quiet environment, fresh air and beautiful ecological landscape, and attract government departments, universities and high-tech enterprises to settle in. Sandun EOD can be divided into three modules: Zhejiang University Campus, Government Office and Sandun Business District. Development orientation: science and education service, government-led business, public service, leisure and vacation. Through the development of supporting service enterprises to obtain economic growth points, solve the employment of residents.
Xixi Wetland Recreation Conference Resort
Jiangcun Township and Liuliu are adjacent to Jiangcun in the north and face the foothills of Xixi Wetland. It can be divided into three blocks: the conference area along Tianmushan Road, the original ecological wetland leisure area in Jiangcun Xixi and Zuogu Town. Relying on Xixi Wetland, Millennium-old town and Xiaoheshan Culture and Education Park, we will build a leisure and business resort. Development orientation: leisure and vacation, sightseeing and business.
Longwu country holiday and tea culture leisure area
The geographical scope of Longwu Town and Longwu Scenic Area Planning. Relying on Daqinggu, Longwu Tea and Meinvfeng, we will develop rural vacation and tea culture leisure tourism by using tea villages and large-scale tea mountains. Longwu Town and Village should take 6,300 mu of tea garden as the background, relying on courtyard-style tea village, and carry out tourism projects such as drinking tea, tasting tea, experiencing tea culture, feeling the life of tea village, eating farmhouse meals, and staying in farmhouse music. It is divided into five sections: Daqinggu Leisure and Holiday Tea, Meiren Peak Sightseeing and Leisure, Wuchao Longwu, Baiyanshan and Tea Garden. Development orientation: rural leisure and holiday, tea garden sightseeing, fitness and entertainment, and build the largest leisure village group in China.
Zhuantang art feature hub of tour dispatch
Zhuantang Town is located in the suburbs, which is the only place for the golden tourist route of "Three Rivers and Two Lakes". Historically, it is the center of Shangsi area, with developed waterway transportation and unique regional location, and it has the conditions to become a tourist distribution center for Hangzhou to the western region. At the same time, Zhuantang Town has coincided with its national tourist resort, and there are many well-developed tourist attractions such as Longwu Scenic Area, Future World, Song Cheng Theme Park and Daqing Valley around it. With the improvement of tourism, catering, accommodation and leisure facilities in Zhuantang Town, tourists from West Lake Scenic Area will be attracted to Zhuantang Town with relatively low prices, convenient transportation and rich nightlife, and will flow into Zhuantang Town along the tourist corridor formed by Tiger Road and Qiantang River. The surrounding area of Huanzhuantang Town can be divided into three modules: tourist town service area, tourist distribution center and tourist rest area. Development orientation: tourism distribution, catering and accommodation, business meetings, leisure and entertainment, farmers' market, etc. Visual art is the main feature of this town.
Lingshan dream eco-tourism area
It covers Zhou Pu Township bordering Pu Yuan in the east, Shilongshan and Zhuantang Town in the north, and Daling, Ruyijian, Goutoushan, Taopushan and Fuyang in the west and south. Divided into Dawu leisure holiday and Lingshan dreamland holiday. Development orientation: leisure, vacation and fashion tourism. There are different mountains and caves in this area. The geomantic caves in Lingshan Cave and Dawu Basin are the basis for creating a fairyland in Lingshan.
Pu Yuan modern agricultural tourist area
Pu Yuan town area. The southeast and northeast are adjacent to Qiantang River, and the southwest and northwest are connected with Zhou Pu and Zhuantang. The area is located at the intersection of three rivers (puyang river, Qiantang and Fuchun), with convenient transportation, abundant resources and broad development space. Relying on Chang 'an Sand and Yuanbaosha, we will build a leisure agricultural sightseeing area. It is divided into two sections: Chang 'an Sand Holiday Tide Watching and Pu Yuan High-tech Agricultural Sightseeing. Development orientation: leisure and holiday, traditional sightseeing, leisure and entertainment, science and education.