In recent years, with people's attention to healthy diet, the demand for fruit market is increasing. However, the traditional orchard planting mode and management mode can no longer meet the needs of the modern market. Therefore, the construction of modern orchards has become an inevitable trend of fruit industry development. As a modern orchard, Shanghai Apple House has become a model of domestic fruit industry development with its advanced planting technology and management mode.

I introduction of advanced planting techniques

Shanghai Apple House has introduced modern planting techniques, such as greenhouse planting, hydroponic planting, photosynthesis, yield-increasing technology and so on. Among them, greenhouse planting technology can effectively control temperature, humidity and light, and improve fruit quality and yield; Hydroponics planting technology can reduce soil pollution and the occurrence of pests and diseases, and improve the quality and safety of fruits. Photosynthetic yield-increasing technology can improve the photosynthetic efficiency of fruit trees and increase the yield and quality of fruits.

The second is to implement refined management.

Shanghai Apple House implements fine management and adopts modern orchard management system and intelligent equipment, such as tree growth monitoring system and fruit picking robot. Through these devices and systems, fruit farmers can monitor the growth status and maturity of fruit trees in real time, accurately control the growth environment of fruit trees and management measures such as fertilization and irrigation, so as to improve the quality and yield of fruits.

Third, pay attention to brand building.

Shanghai Apple House pays attention to brand building, and by creating the brand of "Apple House", it has improved the popularity and reputation of its products. The brand image of Apple House focuses on the natural environment of orchard and the quality of fruit. Through various publicity activities and marketing means, the brand value and concept are conveyed to consumers, and consumers' cognition and trust in products are improved, thus improving the sales volume and market share of products.