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In 20 15, the inaugural meeting of Zhejiang merchants association was held, and more than 8 million Zhejiang merchants became the largest business group in the world.
Ma Yun is the first president of Zheshang Association, but there is actually a mysterious Zheshang rich man worth mentioning. He is the CEO Shen Guojun.
As the founder of Yintai Group, he is not only worth tens of billions, but also has an enviable star wife, and his relationship with Ma Yun is also very ambiguous. Many subsidiaries of Ali have him as a shareholder, and he is also known as Ma Yun's "best friend".
At that time, Ma Yun was called the "Straits of Malacca" in the business circle. The implication is that as long as you can name the entrepreneur, it seems that you can be related to Ma Yun. After all, as a business legend, every boss wants to join Ma Yun's circle of contacts in order to gain a broader market.
However, although there are many friends, not many people can call each other brothers. Shen Guojun is a very good friend of Ma Yun.
As a representative of the new Zhejiang businessmen, Shen Guojun is not as dazzling as Ma Yun, but he regards this character as a supporting role only because he is low-key and taciturn. I think Ma Yun will be the first person to stand up against it.
He is not only the first CEO of rookie network, but also guessed the data closest to real sales in Taobao's "Double Eleven War" that year. What is even more outrageous is that when Alibaba IPO, he also gave the closest guess to the actual opening price. ...
Looking back carefully on Shen Guojun's keen observation of Ali, we can see that the relationship between Zhejiang businessmen and Ma Yun is really unusual.
Although Shen Guojun is now worth tens of billions and lives an enviable life, Shen Guojun's childhood life was not good.
Shen Guojun was born in 1962. He was born in a small fishing village in Ningbo, Zhejiang. There are four children in his family, Shen Guojun is the eldest, followed by a younger sister and two younger brothers.
Since childhood, Shen Guojun's family has been very poor. His father is a hard-working and kind fisherman, and his income is not high, so he can't afford several children to go to school at the same time, so his father plans to let Shen Guojun drop out of school and work with him to support his family. However, Shen Guojun was very interested in learning. His mother saw all this in her eyes and knew that reading could change her fate, so she patched things together and let him continue to go to school.
Shen Guojun, who is sensible, also knows his parents' difficulties, so he often takes his younger brother fishing to subsidize his family. Although it was hard at that time, the family was very happy together.
But all this suddenly changed when Shen Guojun 14 years old. That year, Shen Guojun's father died suddenly in a car accident, and the pillar of the family fell, which was a heavy blow to Shen Guojun and his family.
After his father died, the life of this family became more difficult. Because Shen Guojun is still studying, all the burdens of the family fall on his mother. Unfortunately, only in the sixth year after his father died, Shen Guojun's mother died of illness.
This woman, who has struggled all her life and pinned all her hopes on her children, did not receive any treatment when she was sick in order not to drag down the family.
Before she died, she called her eldest son, Shen Guojun, to the bed, took out a crumpled pile of money from the iron box and said to Shen Guojun, "This is all the savings left in the family over the years. I will be gone in the future, so you should take good care of your brothers and sisters with these. "
As the eldest son of the family, Shen Guojun had to take care of a family, but even though life was hard, he didn't give up studying. He believed that sentence from beginning to end-"There is a golden room in the book".
Fortunately, God helps those who help him. With excellent results, Shen Guojun successfully entered Zhongnan University of Finance and Economics. Shen Guojun is really good at business. When he went to college, his business talents began to show up gradually.
As soon as he entered the university, he began to discuss with his classmates about selling the nursery. In a short time, he earned more than ten thousand yuan. You know, ten thousand dollars was not a small sum in those days. After earning the first bucket of gold, Shen Guojun started plywood foreign trade business again. It is this project that has completely lifted him out of poverty-he has a passbook of 654.38 yuan +0.8 million yuan.
Even now, this money should not be underestimated. At that time, it was a huge wealth. At this point, Shen Guojun finally guaranteed the life of his younger brother and sister, and the family could finally get enough food and clothing.
After graduating from college, he was assigned to work in Zhoushan Branch of China Construction Bank with excellent results. At that time, working in a bank was the dream job of countless people, with high salary and no risk of bankruptcy.
At first, Shen Guojun thought so. He worked hard in this position, managing credit and making plans, and later served as the deputy director of the president's office.
1992, by chance, Shen Guojun was transferred to Hainan to work as the deputy general manager of Yintai Real Estate established by China Construction Bank in Hainan. In the following years, Hainan coincided with the period of great development. Some people get rich overnight, while others collapse overnight. The law of jungle in the early stage of China's market economy turned this place into a jungle.
Although terrible, it makes Shen Guojun feel the long-lost blood boiling day after day.
1997 65438+ 10 In October, Shen Guojun, a 30-year-old bank cadre, did something "crazy"-quit his job that everyone envied and resolutely resigned to go to sea.
Later, China Yintai Investment Company was established in Beijing, where he served as the chairman and recruited two assistants, a driver and a secretary.
In this way, Shen Guojun's dull and stable life came to an abrupt end at this moment, followed by all kinds of uncertainties and challenges, and Shen Guojun was also very uneasy. After all, the next road is destined to be full of unknowns and storms.
1997, a financial crisis swept across Asia and countless people went bankrupt overnight. Although Shen Guojun was startled by what he saw, after careful consideration, he felt that things were not simple.
Later, instead of putting money in his bag like others, he took out all his savings. Because it is just a critical moment, the prices of all real estates are much lower than usual. After careful consideration, we signed an agreement with Hangzhou Li Biao Real Estate to purchase three commercial buildings.
Shen Guojun's original purpose was to wait until after the financial wave, and then he could make a net profit of tens of millions. But what Shen Guojun didn't expect was that he negotiated the price with two buyers, but when he saw that the financial crisis continued until 1998, and there was no sign of improvement, all enterprises were cautious and gave up the transaction halfway.
In this case, Shen Guojun had to "smash" his own property. After learning from a painful experience, Shen Guojun finally sold two of the buildings at reasonable prices. As for the piece that can't be sold, Shen Guojun simply decided: "I can't find anyone, I will smash this hard bone myself!"
Located in the center of Hangzhou, this building is not only very prosperous around, but also very convenient in transportation and other infrastructure. Therefore, after redecorating the building, Shen Guojun rented it as a shop and wanted to turn it into a local representative commercial department store.
Therefore, Shen Guojun specially hired Li Ling, known as the "Queen of Department Stores" and experienced in real estate management, as the general manager. This lady is not simple. She not only served as the office director of Hangzhou Industrial Management Company, but also served as the general manager of the famous Hangzhou Tower Shopping Center in Hangzhou.
Under the leadership of Shen Guojun and Liling, Yintai Department Store has gradually improved, but it is still far from the purpose of building a famous department store in Hang Cheng in Shen Guojun. So, during that time, Shen Guojun was doing one thing every day-"poaching". He used all his contacts to inquire about the best team in the industry.
Finally, under the recommendation of a friend, he spent a lot of money to find an executive who had worked in Taiwan Province Pacific Department Store before, and asked him to form his own core team and come to Hangzhou to be Yintai Department Store.
With such an experienced team, Yintai Department Store has also entered a period of rapid development, and the fact also proves that Shen Guojun's decision to be a department store is very wise.
At that time, the department store industry in China was facing the impact of various specialty stores, but Yintai was indomitable, firmly grasped the young consumer groups, became one of the most famous local department stores, and successively won local reputations such as "per capita sales first", "tax first" and "profit first".
Moreover, in the following ten years, with the rapid development of China's economy and the improvement of people's consumption level, Shen Guojun Yintai Department Store also ushered in the "golden decade" of the department store industry, and Shen Guojun realized that he had a golden rice bowl.
At this time, Shen Guojun was already a well-known local business owner, and his worth doubled, but only after meeting Ma Yun did he become a billionaire and reach the peak of his life.
In 2003, Shen Guojun flew to other places to talk about business, and happened to meet Jack Ma, who just founded Alibaba. As both of them are the best in their respective industries, they began to talk. This conversation is like meeting a bosom friend and having a good time. The conversation was very speculative, even a little brief encounter.
One is an internet tycoon and the other is a retail tycoon. After the two exchanged contact information on the plane, there were more and more intersections.
In 2006, Ma Yun wanted to set up an exchange club in Hangzhou to provide high-end elites, so he found seven Zhejiang businessmen to co-establish it, which became the "Jiangnan Club", also known as the most upscale and low-key club in Hangzhou, with Shen Guojun as one of the founders.
20 10 April, Yunfeng Fund, the only private equity fund founded by successful entrepreneurs, entrepreneurs and industry leaders in China, was formally established. Among the top ten shareholders, you can also see Ma Yun and Shen Guojun. 20 16, "rookie network" logistics company was established, with Ma Yun as the chairman and Shen Guojun as the CEO. Not only that, he led Yintai to invest 654.38+06 billion yuan, becoming the second largest shareholder after Ali.
Unlike Ma Yun, Shen Guojun rarely seems to talk about some in-depth topics in public. In his view, this era is an era when the Internet is sweeping everything, and his own experience is not worth mentioning. Once, an executive who worked with Shen Guojun for ten years said, "Brother Shen always feels that there are always many problems, and he is embarrassed to mention them outside."
Of course, this is only due to his humble personality. If he really has a problem, I don't think many people in China are qualified.
As Zheshang, Ma Yun represents Zheshang's imagination of the world, and Guo Guangchang represents Zheshang's rationality. Shen Guojun seems a little different. He represents the tenacity and shrewdness of Zheshang. Although he is not as dazzling as the former, he is by no means a supporting role.
As early as 20 14, Ali invested 25% of Yintai Commercial, and it soon increased to 32%. By 20 17, Shen Guojun and Ali Group issued a tender offer to Yintai Commercial, and Ali's shareholding increased from nearly 28% to 74%, with a total investment of nearly 20 billion. Since then, Alibaba has become a veritable Yintai business.
It can be seen that Shen Guojun can always be seen in Ma Yun's series of business activities. From Yunfeng Fund to Rookie Network, to Ant Financial and Lakeside University, these two intimate "brothers" can always achieve each other in good projects.
After all, Alibaba is an online enterprise and Yintai is an offline enterprise. Ma Yun thinks he has an online enterprise. If he invests in another offline enterprise, he will master the channels of both sides and complement each other. This novel combination has also brought great benefits to both sides.
In 20 16, Shen Guojun's family has been listed on the Hurun Rich List with a wealth of1800 million, and by 2020, its value has soared to 56 billion, ranking 74th in the list that year. Besides having enviable wealth, Shen Guojun's love is also enviable.
As a famous business tycoon, Shen Guojun's wife is naturally outstanding.
It is understood that Shen Guojun's wife Zhang Wanru was born in 1982, nearly 20 years younger than Shen Guojun. She used to be an actress. She once appeared in the TV series Plum Blossom Files and some advertisements.
In fact, the marriage of "an old man with few wives" is not optimistic in many people's eyes, because most people think that businessmen marry stars for looks and figure, and stars marry businessmen for money, but it seems that this is not the case in Zhang Wanru and Shen Guojun.
Zhang Wanru married Shen Guojun before she became famous, and she provided a lot of help for the development of Shen Guojun. It is said that behind every successful man, there is a great woman, and this sentence was also fulfilled in Shen Guojun.
Although Zhang Wanru is not well-known in the entertainment circle, her business mind is very clear and she has extraordinary business ability. More importantly, Zhang Wanru is first-class in network control, which is Shen Guojun's weakness. In addition, the contact network established by Zhang Wanru has greatly promoted the development of Shen Guojun.
I think if it is true love, age will not be the gap, and the family will be happier in the future.
Shen Guojun/KLOC-lost his father at the age of 0/4 and his mother at the age of 20. There is no doubt that he suffered a lot, but fortunately, he was able to show his infinite potential in the process of growing up, which made him an excellent entrepreneur.
Now Yintai's development is progressing steadily, and its value is rising. According to the 20021Forbes list, his worth has reached 5 billion dollars, about 30 billion yuan.
After all the sufferings on earth, Shen Guojun finally proved himself to his parents in heaven. He spent 20 years running Yintai business empire, and he also expects Yintai to create more glory in the next 20 years!