This is where Hengchi burns money:
Anyone who knows a little about making cars can feel that precision manufacturing has no sense of rigor, and some are just the usual extravagance and quick rudeness in real estate. This concept of building a car with no scruples about industrial facilities and brand style is estimated that only primary school students who know nothing about building a car dare to come up with it.
But, who told that one of the people who think so is Xu Jiayin? Since I have money, I dare to do it as long as I dare to think. In the first half of 2065438+2009 alone, Evergrande started frequent acquisitions, share-holding, joint ventures, investments, factories, motors, vehicles, batteries and even dealers. All kinds of companies are welcome, as long as they are conducive to building new energy vehicles, nothing can be solved with money.
On July 27th, Evergrande Health, which is in charge of car-making business, even changed its name to "Evergrande Automobile" and announced: "New energy vehicles have become the most important business of the Group. The Group has made every effort to develop the business of new energy vehicles, and built a whole industrial chain of new energy vehicles covering power batteries, powertrains, advanced vehicle manufacturing, automobile sales and intelligent charging, with top-notch core technologies in each key link and a global integrated research and development model. Collaborative research and development in China, Sweden, Germany, the United Kingdom, the Netherlands, Austria, Italy, Japan, South Korea and other countries, and strive to become the largest and most powerful new energy automobile group in the world within 3-5 years. "
Listen to the tone. Those who don't read the financial statements don't know that Evergrande Health lost 3,365,438 million yuan in 20 19, accounting for two thirds of the total loss.
In other words, the automobile business "dragged down" the overall performance of Evergrande Health.
However, Evergrande disagreed, saying that the new energy automobile business is in the stage of expanding investment, and related expenses and benefits such as hardware purchase, asset investment and R&D investment are normal expenses; /kloc-If cars are sold after 0/year, the income from making cars will exceed the current business of Health Valley and become one of the main sources of income for Evergrande.
Simply put, "I have plenty of money and can burn it at will." I burned the initial investment and definitely earned more later. "
As for design, it has already been mentioned that Hengchi selects designers at different levels. If you can do a program, you can also write "car 10 1". Finally, I found a lot of talents, which is also a dream lineup. But anyone who knows a little about design knows that car design depends largely on teamwork, and two or three soul figures are similar, and they have to do their own jobs.
No matter how Hengchi selects, most of the remaining 15 top designers are responsible for shape design, how to coordinate among them, how to reach a unified opinion on brand image, and how to help Hengchi cultivate a top design team together. These problems feel that Hengchi doesn't care now.
A capital word "mans" runs through.
This makes me have a big question. Can a car company that buys and cobbles together resources by throwing money really make an excellent car brand like the "solution integrator" mentioned by Teacher Luo?
Xu Jiayin spent a year flying to 7 countries, 18 cities, visiting almost all the auto parts giants you have heard of, and finally got the hard currency or marketing materials that really touched you?
When the major media are using "shock" to describe the appearance of Hengchi's new car, unless you don't care about the car at all and just want to see what Evergrande is doing across the border, it's hard not to question Evergrande's attitude and even its real motivation.
For this kind of "house" power, the so-called car-making is probably just an excuse.
Besides, even if the car can really be built, what about the subsequent sales? What about the continuous operation of the brand? Has Hengchi really considered that much?
Or make a bigger commitment, like the current Hengchi?
Continue to talk about Evergrande building cars next week.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.