First of all, we should find the elements related to fright, such as these: spring thunder, warmer weather, spring, spring rain, peach blossom, apricot blossom, rose, pear and everything grows.
Then find the relevant elements of your own brand, such as the relevant elements of my copywriting training course: friends circle realization course, text, voice, new media, creation and communication.
Finally, any combination of related elements can collide with different sparks.
Ok, after reading the method, I'll share nine shocking copies with you.
Easy to get: easy to get spring, there is vitality everywhere.
Mobike: Take a ride.
Lenovo: gorgeous spring scenery, YO came into being.
Tianjin Airlines: Everything is alive in heaven and earth, and everything is full of spring. Sail all over Kyushu and live up to the good times.
Lai Yi: Yilei began to wake up, and light rain sprouted new ones.
Yellow car: Why is it hot and cold? Spring thunder rings and everything grows. Heaven and earth are born, stinging insects sound, and the wind blows vegetation. Let the world have no strange corners.
Seven wolves: The weather gets warmer, the spring thunder begins to ring, and the wolf's clothes keep out the rain.
Elephant: Wake up! What should I do about sex!
China Weather TV: During the solar term, the weather is greatly affected.
The snow is still there; Snowmelt flood; Frequent cold waves; Several degrees of wind and sand; The temperature fluctuates greatly; Spring thunder; Low temperature and continuous rain.
Seeing this, you can try to use the tips mentioned above to analyze how other people's copywriting is created. Then you can combine the brand you are responsible for, and also come to a batch of shocking copywriting. Practice deliberately every day and make continuous progress.
Ye Xiaoyu copywriting, author of "New Media Copywriting and Communication", WeChat official account: Ye Xiaoyu Run Run (talkto520).