I think there is no inevitable contradiction between the two. As for learning technology or joining, it is suggested that you should learn some technologies and have your own characteristics while choosing to join. Walking on two legs, marketing effect will be better.

What should I pay attention to when joining? First, it is suggested to inspect the operation status, brand awareness and word of mouth of franchise stores on the spot; Second, it is necessary to negotiate and sign a contract with three chapters of responsibility and obligation to avoid disputes afterwards; Third, it is necessary to stipulate detailed and specific terms of breach of contract to increase operability.