Little red books are becoming more and more popular, and the operation of little red books is also a general trend. On this huge traffic platform, users can establish their own segmentation fields, find their own differentiation in the segmentation fields, establish a unique personal ip, and continuously output high-quality value content, thus creating explosive notes.

How to operate Xiaohongshu 1 First, understand the operating rules of the platform.

1, platform attribute

Planting grass app, the form of community plus e-commerce, the entrance of consumption decision-making, and high conversion volume.

2. User analysis

The entrance of consumption decision-making, huge flow, 50% users in first-tier cities, mainly white-collar students, 70%-80% women.

3. Mode of operation

Ugc (user generated content), structured user data

4. How to play Little Red Book?

Operational skills, new and old accounts, level promotion, fan interaction, content optimization, and hot spot combination.

Second, master the operation skills.

1, familiar with platform rules.

As the saying goes, if you don't obey the rules, you can't become Fiona Fang, and so can the operation of Little Red Book. Before publishing content, you must first master the relevant rules of the platform. Of course, you must abide by the rules of the rivers and lakes when you come out to mix. Xiaohongshu's platform is strictly audited, especially when it is drained. If you are not careful, you may touch the red line and directly seal the title.

Step 2 take notes

After completing the operation of mentioning the number and getting familiar with the rules of the platform, the next step is about the production of content. Brother Xiaohongshu notes reminds everyone that the pictures must be clear, and everyone must beautify the pictures first.

3 a clear audience

Only by publishing high-quality vertical content and setting up post-it notes can we locate more accurate user groups and avoid catching them at once. Any self-media platform is the same. We should always keep the content fields vertical. From the beginning, you should find your own position and choose your own field of expertise. In the long run, you can accumulate a group of accurate fans.

4. The title is very important

I won't say much about the title here. Everyone knows the importance of headlines. The topic is very important! ! ! The topic is very important! ! ! The topic is very important! ! ! The decision whether an article becomes an explosion depends on the quality of the title 80%.

5. Content quality

The quality of the content determines the final reading of the notes. To create high-quality notes, I suggest that you prepare a material library first, pay more attention to the notes of outstanding peers at ordinary times, summarize the templates and materials of other people's critical articles, and make rational use of them. Writing according to this framework and thinking will not only save a lot of creative time, but also write high-quality articles.

6. Keywords

Little Red Book notes can not only insert keywords into the title and note content, but also put keywords into the note pictures, which is convenient for users to search accurately, and generally has better recommendation and drainage effect.

7. Keep up with hot spots

For people from the media, they must have the ability to chase hot spots. Starting with popular materials, you can keep up with the pace of users and provide content that they are interested in. At this time, your content becomes valuable.

How to operate Little Red Book 2 The operation of Little Red Book starts from the following aspects:

1, locate potential customers. If you want to promote through Little Red Book, you need to locate the target customers first, which is a very important link before promotion and marketing.

2. Grasp the regularity of the platform. In order to achieve good promotion effect, we need to understand the platform algorithm mechanism. This will make your published notes rank high.

3. In the promotion of red notes, it is necessary to tap the red people with fans in the early stage, and then attract customers by sharing red notes, so as to realize the realization of traffic, which is called platform word-of-mouth marketing.

4. Content is king. The output of notes should attract readers, and it is best to attract fans' attention. Secondly, the title symbol can be combined with the user's psychology, which is a key point for users to have curiosity to read the following content.