How to do event planning for Double Eleven clothing?
1. Men's wear, women's wear and children's wear stores
These stores are suitable for promotional activities at any time, which can be in the form of buying one get one free, buying autumn clothes for summer clothes, and returning cash coupons to stimulate customers to spend again. During the Double Eleven period, these clothing stores can make good use of these promotional forms to attract customers and increase product sales. Study abroad network.
Second, the shopping mall counters
For shopping counters, it is usually second-and third-line brands of clothing, which has a large customer base. Therefore, in the counters of shopping malls, you can engage in promotional activities to snap up in a limited time, because there will be many people shopping in shopping malls on the Double Eleven, and the limited-time promotional activities can stimulate customers' desire to buy, making customers feel that "there is no such store after this village" and will naturally buy.
Third, bulk stores.
For clothing bulk stores, its advantage is diversification. During the Double Eleven, the most suitable promotion method is theme promotion, and there can be a theme promotion activity of parent-child clothes and lovers' clothes.
Fourth, high-end brand stores.
Many people can't afford high-end brands of clothes. In view of this, clothing businesses have launched consumer credit cards, discounts and other promotional methods. Sometimes, some people will consider whether to buy because of the high price. If you discount during the Double Eleven period, it will definitely attract many potential customers. For customers, discount is the most direct and practical promotion activity.
Fifth, special promotion
This is the most commonly used and attractive promotion method. During the Double Eleven Festival, clothing merchants can use special prices to attract popularity. Special prices can be summer clothes, autumn clothes, or some new autumn clothes.
How to promote double eleven clothing brands? 1. Focus on brand promotion and increase the influence of the platform.
1. Selecting top domestic brands for category cooperation and controlling the number of users for promotion can drive the sales of other products.
2, the main product and other auxiliary collocation, such as shoes and socks collocation, increase customer orders.
3. After the brand is selected, targeted copywriting promotion is needed. By sending the main products directly to consumers, it can promote sales.
Second, the strategy of free collection or red envelope reward
Free is a business model. 360 wins the benefits of online advertising through free strategy, Tencent wins users through free strategy, and then launches products according to users' attributes. So free seems to be an eternal business model, because this model can attract consumers' attention most, and e-commerce can also use this method in promotion. For example, Tmall's various red envelopes and gifts are based on this.
Analysis example Sendong. The promotion mode of this Double Twelve is also like this, for example:
Scheme 1: 3 yuan cash, delivered immediately after registration.
Option 2: Full-time delivery 100, with unlimited audience.
Option 3: Full-court 1 discount, ultra-low price 12.
Scheme 4: Free delivery of 10 products, hosts, websites and software.
On the one hand, this scheme is how to get more users. For example, a user just wants to buy something and suddenly sees how much money registration can save, thus stimulating him to register. On the other hand, it is aimed at small and medium-sized users, whose purchasing power is not very large, so how much freight is reduced and how much is given is a common concern, and users in this area are the most. Finally, the full-court discount refers to the 50% discount promotion of Tmall mainstream, including the sales model of Vipshop mentioned above, and it is also aimed at a certain product.
Double eleven clothing brand slogan 1, selected clothing, popular bags, modern shoes, clothing accessories. 30% off the single item is capped, and the audience is guaranteed!
2. Customers who have shopped all over 500 yuan during the 11th period can participate in the in-store lucky draw, and the winning rate is 100%.
3. Double 1 10 billion brand coupons,1,1 1, then discount and grab them immediately.
4, double eleven has become history, double twelve is a classic! Service will not change because of price, and quality will not shrink because of activities!
5. What does the warm shock wave take to stop you? 20 16, double 1 1 autumn and winter new coat joint promotion.
6, Singles Day is not played, men's wear is bought every day. Fashion leisure, business leisure, fashion brand design, business formal wear and middle-aged and elderly clothing are all available.
7. Double 1 10 billion brand coupons, 1 1,1,then discount them and grab them immediately.
8. Double Eleven "No Way"? How can it be? No way! I don't worry about buying XX, there is no way to get into the door!
9. You are my clothes, showing me the changes of the four seasons.
10, mobile phone dual 1 1 price, red envelopes will be issued as soon as you buy them.
1 1, which is more favorable and powerful than the Double Eleven. What are you waiting for? Let's go
50% off 12 and double 1 1 products.
13, let sexy clothes into your gentle arms! Touch every inch of your skin from top to bottom.
14. In other words, XXX will donate all the net profit of the day to poor mountainous areas.
15,2000 brands, 50 million explosive products, 50% off the audience! Come and grab it!
16, I bought my wallpaper to prove that you have a house.
17, buy home appliances, shop around, XX is definitely more affordable.
18 and double eleven are coming again. Are you hesitating which website to shop on? The lowest, best and most reliable double eleven discount website is in XXX!
19, people laugh at me too crazy, I laugh at others and I can't see through it.
20. Double 1 1 preheating activity, 30% off the whole audience, full of send warm.
2 1, warm shock wave, what will stop you? Double 1 1 autumn and winter new coat joint promotion.
22, weeding in the afternoon, sweating the keyboard soil. Who knows that in paying, it is a desperate effort.
23. Support your favorite brand to win a thousand yuan prize.11.1/Shopping Carnival starts.
24. From now on, the whole audience will give coupons with double 1 1 into the store. The whole people are snapping up, dear, what are you waiting for!
25. If I can't catch up with her, I won't eat!
26. Guan Yu rode a red rabbit horse to Shuang 1 1 and took a picture of my baby on this day, which actually prompted him to get off the shelf!
27, Taobao double 1 1 people snapped up, double 1 1 20% off! 100% authentic!
28. Double 1 1 is coming. Are you naked? Double 1 1 is coming. Can double 12 be far behind? Double 1 1 is coming. What are you waiting for?
29. Crazy Double Eleven started early.
30,7000 big names for you to choose from-50% off the whole audience-grab10 billion coupons? Enjoy the discount and then discount-double eleven is coming-look at the goods in advance.
Spring goes to the summer solstice, the heat is unbearable, and the mood is calm and cool. Some beautiful pictures of the summ