In recent years, there has been a trend of "Renaissance" in the creative field, and the national style has been applied by many brands in marketing, which has brought a collective childhood trend of thought to young people in creativity.
National tide is the combination of country and tide, tradition and modernity. It rearranges and combines two known elements to create a brand-new creative content carrier. According to the observation of great creativity, among many brand cases related to the national tide, the national tide creativity with many grains seems to have played its own uniqueness. In recent years, the national tide has always been regarded as the basic disk in content communication, which has penetrated into products, marketing and other aspects.
Since May this year, Grains has launched four groups of barrage bottles, and cooperated with three classic national IP——-Black Cat Sheriff, Huluwa and Seven-Day Sheng Da. On Children's Day, Tengger singer, the soul singer, adapted three classic theme songs from China, and sang in a magical brainwashing way. Today, together with PINKRAY, the spokesman of whole grains, we launched the Yangtze River to push forward the waves and keep fit with the valley method.
After May, 2008, China Yili's first product "Grain Duo", which combines natural grain with milk, began to be listed in China. This is another pioneering work of Yili Group, following the introduction of nutritious and comfortable milk specially made for China people's physique in 2007. This shows that Yili Group, as a leading domestic dairy enterprise, not only has excellent strategic vision and strong R&D strength, but also will continue to lead the industry trend, lead the dairy industry to upgrade again and open up new development space for the dairy industry.