1, taste: Zhou Heiya's products are sweet and spicy, so the products are mainly young people; The pot-stewed taste of ginger duck is mainly ginger, which focuses on the pot-stewed taste with health-preserving effect; We often hear that "eating ginger often is not afraid of wind and frost" is the truth; The taste of ginger duck basically covers the age group of 25-45, and the consumer group is relatively wide;
2, price: Zhou Heiya's positioning is young people, young people spend more, so the pricing of the weekend performances is basically above 30, which can be learned from Tmall; Due to the wide age coverage, the price of ginger duck is in the middle range. Take duck neck as an example, Zhou Heiya Tmall Store 38 and Jiangmu Duck Store 22.5.
3. Outer packaging: It may be because the positioning crowd is different, and the outer packaging is actually very different.
4. Both Zhou Heiya and Ginger Duck can join. If it is opened around the community, the ginger duck has an advantage over Zhou Heiya; If it is opened in the commercial street, Zhou Heiya is better than Jiang's duck;
If there is anything wrong with my own understanding above, please add it;