First, marketing second, advertising third, sales fourth, how to do a trial sale focuses on improving consumer awareness. Any new product has a process of cognition, recognition, approval and purchase. In this process, marketing plays a connecting role. These four processes can be connected in series, so that consumers can constantly feel the products and enterprises. Under the principles and policies of marketing strategy, they will make the following decisions: 1, image marketing strategy 2, language marketing strategy 3, problem marketing strategy 4, warning marketing strategy, etc. Under the guidance of marketing strategy, advertising will do well. Therefore, the purpose of advertising is directional. It is also the guidance of consumption consciousness: 1, TV advertisement (illustrated with pictures and texts, with long transmission distance) 2, DM advertisement (illustrated with pictures and texts, which can be read carefully) 3, outdoor advertisement (illustrated with pictures and texts, which pays attention to image) 4, how other types of advertisements (beneficial supplements under the mainstream media) can achieve the ultimate goal of product sales, but for new products, the initial sales will definitely have some resistance. If consumers can personally feel the products, feel the sales atmosphere and buy products through convenient channels, then, after a period of accumulation, they will gradually form consumption habits. How to try is also a good means to cultivate consumers' awareness and habits. So many enterprises-real estate: try to survive; Green tea-try it; Health care equipment-trial and so on, emerge in endlessly, the purpose is very simple, that is, let consumers gradually develop the habit of using, thus transforming into consumption habits! In fact, there are many ways to cultivate consumers' consumption habits and awareness. What I have just said is rare in my own experience. I hope I can give you an on-demand program. In the end, you will surpass me!