The extreme corresponding to Pepsi is Coca-Cola Zero, a sugar-free carbonated drink, which is specially aimed at people who pay attention to healthy weight loss and have diabetes.
In 2009, PepsiCo, a world-famous beverage giant, created "New Generation Coke" and "Pepsi Extreme" for the younger generation. Now it has landed in China, and officially landed in Beijing market in April!
Pepsi Extreme is a sugar-free cola, which not only meets people's demand for low sugar, but also breeds a better taste. After drinking Pepsi to the extreme, full bubbles burst between the lips and teeth, and the feeling of excitement kept echoing in the mouth, and a "high energy" went straight to the brain, which brought people great excitement and pleasure.
With the "Pepsi Extreme" joining the Pepsi family, it has injected brand-new strength and vitality into the brand. The attitude of "Pepsi Extreme" is cooler and bolder, and it respects the "fearless" spirit possessed by the post-80s generation.
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Introduction to Pepsi
After 17 years of success, Bradham thought that the price of sugar would rise sharply, so he used a lot of assets to buy sugar. However, contrary to expectations, the price of sugar fell instead of rising, thus evaporating a lot of wealth. His Pepsi was declared bankrupt on 1923.
By 193 1, Pepsi was acquired by Charles G. Guth, chairman of Loft Candy Company, making it appear on the market again. 1940, Pepsi launched a national advertisement, and its advertising theme "Nickel Nickel" was quite popular, and it was also translated into 55 different languages. Pepsi has achieved great success by selling recycled bottles, and the price is cheaper than Coca-Cola.
Therefore, it was once called "the drink of the lower class", regarded as the drink of blacks in the United States and regarded as the drink of French in Canada. In order to transform its image, Pepsi advertised in the 1950s and found many celebrities as product spokespersons, which made its sales almost equal to that of Coca-Cola, but it did not surpass it in the end.
In the 1960s, Pepsi began to change its strategy, taking young people as its selling point. 1964, Pepsi began to introduce a sugar-free light version. In 1980s, the competition between Pepsi and Coca-Cola became more intense. PepsiCo launched a series of challenges-themed advertisements, which reduced the sales of its competitors. Not to be outdone, Coca-Cola launched an advertisement with the theme of "New Coke".
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