Point 1: If WeChat merchants want to write attractive soft articles on skin care products, they must first know how to choose soft keywords according to products.
Before writing soft articles, merchants should make clear the relevant search words contained in skin care products and dig out the long tail keywords related to skin care products.
Then we need to find the most accurate long-tail keywords according to customer needs. For example, customers who buy skin care products generally pursue skin care brands, and we can make accurate traffic layout according to the relevant long tail words in the top ten rankings of skin care brands.
Of course, some customers will search for skin care products according to skin quality, or search according to brand awareness. According to the above customer needs, we can find out which long tail keywords customers who buy skin care products will mainly search for.
With these long-tail words, merchants can explain them in soft texts according to the needs of long-tail words, and put the answers that customers want in soft texts. Customers with this demand will come to add you to WeChat when they see this soft article.
The second point: If WeChat merchants want to write attractive soft articles on skin care products, they should also know how to write the titles of soft articles.
Any article needs a title, so does the soft article of skin care products. Moreover, a good title can bring an intuitive and efficient drainage effect to the soft text, so to write a good soft text, we must first write a good soft text title.
To write a good title, you can write a soft title from your skin care experience, or you can synthesize a soft title with long tail phrases. For example, the experience of using skin care products: I used xx skin care products and completely got rid of the drying problem! For example, what is the effect of xx skin care products? Merchants reveal the effectiveness of personal use.
With a good title, it is much simpler and clearer to start writing an article, and it also gives you an idea to start writing an article.
Point 3: If WeChat merchants want to write an attractive soft article on skin care products, the content of the soft article should be cautious.
To write an attractive soft article, the content of the soft article must be carefully written. If it is only to promote the product, it will not make the article attractive.
The article you write must be able to help customers solve problems, and it needs to be combined with personal experience. For example, if you write your skin care experience, you should write it clearly, so that customers can see it at a glance, which leads to the idea of adding your WeChat.