The cost of opening a beauty salon has these aspects; According to your financial strength, the total investment in rent decoration, products, equipment and employees' salaries can be controlled at 6,543,800+to several hundred thousand. In addition, beauty salons can be profitable and become four elements of excellent shops, which must have four elements: good brand, good creativity, strong strategy and good employees. These four factors are indispensable, and they are also strategic goals that must be followed. Basic work must be done well, there is no shortcut to save time, effort and money. Specializing in branding: beauty salon owners pay attention to discounts and distribution before supporting programs. Behind various schemes, there are many high-priced and high-quality brands, because manufacturers all understand that the quality of beauty salon brands is reflected by beauty technology. Good beauty technology means good product quality, while poor beauty technology means "good" product quality cannot be reflected. But how can a beauty salon that doesn't pay attention to product quality and only pays attention to making money by itself win the trust of customers? Without high-quality products as the foundation, how can the store last? It is normal for such shops to receive a cold reception, and losing money is not worthy of sympathy. Beauty salons must put product quality first if they want to make money well! The boss should personally experience the quality of the product and feel good about himself, so that the customer can personally test the effect of the product. When everyone thinks that the product quality is good, they will consider whether to introduce brands. The obvious effect of excellent product quality after use is an important factor to win and retain customers. Without the quality foundation, all other services will become glitz in the water and the moon in the mirror. Product quality is the key to be a profitable beauty salon. The quality of products and services in beauty salons is very important. Service should be lasting, and we should be able to provide customers with new products and services. In terms of service, the continuous improvement of beauticians' skills is also very important. The victory lies in the concept: many bosses have no concept and don't know the meaning of the concept. The so-called concept is the highest program of store development. 1. What kind of services are provided to customers (such as advanced enjoyment, staying young, being respected, improving self-cultivation, learning to maintain health, etc.). )? What can customers get? 2. What can employees get in the store? Personal ability improvement, rich income, learning opportunities, promotion opportunities, future entrepreneurial ability, etc. 3. Take responsibility for society (such as helping the disabled and the elderly, helping the weak and helping the poor, volunteering, etc.). ). Most shops only have management system, reward and punishment system, and have no development planning and business philosophy. This kind of shop only works day after day year after year, month after month, and it is also a busy year. The number of customers in the store has not increased, and the ability of employees has not improved. How can such a store attract customers and retain excellent employees? Shops have lost the cornerstone of development (customers) and the foundation of development (employees), and lost the guarantee of quality service. The store has lost the foundation and conditions for development, and it is impossible to make a difference. All the work of the store should be carried out around the business philosophy, which is an important factor to retain old customers and attract new customers, as well as to retain excellent employees. When the old customers of the store are stable, new customers will come one after another, the performance of the store will be rapidly improved, and the high income of employees will form a virtuous circle. It is not easy to design a good business philosophy, and it is even more difficult to implement it! This is also the main reason why most shops are not profitable or profitable. The so-called strategy lies in strategy, that is, the planning and implementation of beauty salon owners for the development of beauty salons. Beauty salon owners need to have a plan on how to develop their own psychology, and different strategic plans are needed in different stages of beauty salon development. Start-up period: preferably an industry vacancy. 1, geographical filling; It is characterized by providing fast and satisfactory service for consumers. 2. product filling; Provide unique products for service consumers; Development period: as an industry follower, you can also make up for the vacancy. 1, imitating the market leader; Match the strategy of market leaders as much as possible without facing challenges; 2. Follow-up strategy; Adjust their own strategies to adapt to market leaders and market challengers without confrontation; Stable period: industry challenger. 1, frontal attack strategy; Attack market leaders head-on with aggressive products and price cuts. 2. detour strategy: open the fortress of market leaders with innovative strategies. 3. Competitive strategy: increase market share by squeezing smaller stores. Bottleneck period: always in the position of the industry leader. If there is no innovation, it is also very painful to rely on blind suppression. 1. Expand the market: add new functions of products, attract new users and increase the usage of existing customers. 2. Protect market share: adopt new marketing strategies and take measures to curb challengers. In the development of employee beauty salons, employees play a very important role. Four principles to make employees love the enterprise: 1, and win employees to work wholeheartedly for the enterprise; 2. The boss communicates frankly with employees at all levels of the enterprise; 3. Establish partnership on the basis of trust and equality; 4. Emancipate the first employee, strengthen services and increase profits. It is very important to make employees love your business and feel happy in your business. Whether it is working environment, job responsibilities, personnel relations, skills, or communication with customers, we can communicate and serve in a good atmosphere. Always praise and praise the bright spots (advantages) of employees. Even clothes, decorations, hairstyles, shoes, work attitude, work initiative and customers are all excuses for you to praise her (him). Happiness, fulfillment and satisfaction are naturally formed, so employees should regard the enterprise as the main part of their life and future. The highest and best service comes from the hearts of employees, so an enterprise can provide the best service to customers only by winning the hearts of employees. Once employees lose their sense of security and confidence in the enterprise they choose to work for, they will look for new enterprises and work in enterprises that are more meaningful to employees. Stability is the primary task for employees to love the enterprise.