The so-called ordinary people are people who simply shoot videos but don't use them for profit. Most videos of online celebrities are very profitable. Li has his own online shop, and video is the best advertisement. The video of Mao (full name: Mao) has the function of carrying cosmetics and can charge advertising fees; "Sweet Wild Boy" Ding Zhen and the county magistrate rode horses in the snow to shoot videos to promote the local area and support the tourism industry. Some official government platforms shoot videos to improve the popularity of people's policies, help people understand current politics, and improve the service efficiency of "serving the people". Some online celebrities also have corresponding salaries given by platform subscriptions. Some anchors shoot short videos to attract fans, in order to increase popularity with goods in the live broadcast room ... but there are still a large number of users who are ordinary people, that is, people who like videos from single digits to thousands of digits, simply sharing and not advertising without goods.
I am a person who likes to make small videos by myself. I usually like to clap my hands to draw. The classmates and friends around me have taken a few small videos more or less. When primary school students are not busy, they have to go to the online celebrity shop to shoot when they go out to punch in with their sisters. Even though online celebrity shops don't give us advertising fees, if we want to take pictures in them, we must consume a plate of French fries. At the same time, not only my peers, but also my classmates once found our boarding teacher's Tik Tok, and she also sent out her own selfie and so on. Relatives talked about my aunt, saying that she always shot Tik Tok, including my grandmother's dancing friends in the square dance. After launching the small video function on WeChat, we will also find that our teachers also like to shoot some small videos. At the same time, many people's videos are very popular, but they are unprofitable, such as the husband and wife Fan Duoduo and Peng Xiaoying, Xiao Na Zi (full name: Zi Ma), Xiaoxing (full name: Xiaoxing) and so on. Naturally, these people did not profit from it.
I think there are several reasons for this phenomenon.
Promote exchanges with netizens in the same circle.
I have a friend who likes TNT (a male singing group in Chinese mainland), the whole group and a little love for beans. Most of the small videos she took were mixed-cut, and the scenes of her love for beans were cut out in various variety shows and then spliced together. Her love beans will naturally not give her publicity fees. However, her enthusiasm is not only a little publicity about Aidou, but also that the comment area and fans can find people with the same hobbies who can communicate properly. Everyone exchanged news and recommended Aidou's new works, shared the collected photos of Aidou, and how to buy handprints and set up cards. In the real circle of friends, it is actually very difficult to gather so many people who also like the same bean and have the same topic.
? Including my own paintings, sometimes people in the comment area will exchange experiences and show their works. The distance of network communication actually makes the viewpoint more pertinent and bold, and no longer cares about "those selfish people, those who are afraid of me, those who want something from me".
At the same time, short videos actually have the function of mutual encouragement between individuals and related groups. For example, in the Olympic Games, which everyone is concerned about, the table tennis mixed doubles lost to the Japanese team, which made everyone angry and sigh. The short video cut out the light of table tennis, Chen Meng's views on Ito Mikei in an interview, etc., and also connected the hearts of netizens in China, and they were more expecting and confident about our strength.
Show a second life
? We exist in different communities in different roles, but the communities around us are small after all.
? Children at home, students at school, employees in a department of the company. We have our own tasks in reality, and even gradually get used to assuming a certain role in the group, and even form a person's design in life.
? And make a little video to show our Second Life.
? Since our psychological teacher opened the WeChat video number, the popularity has suddenly increased. He is our teacher's role in the school club, but he is very interesting in psychology class, very gentle and patient in psychological consultation, and perhaps has a very tall and handsome image. But from the WeChat video, we can know that he can also play the guitar, he sings very well and he has a beautiful wife. Psychology teacher is his occupation, including his other relationships. For example, relatives may know that he is a psychology teacher, but small videos let the world know about his second life.
? As my Chinese teacher once said, "You saw me standing here in class, but you didn't see me dancing." It's nothing more than a small video to let the world know about your second life. There are no professional high-level restrictions and rules. You can let go of the original pressure and compromise, choose sincere love, let go of the suitable struggle, and show a state of mind and reality. In addition, you can get some recognition.
Satisfy the desire to share
Tik Tok's advertising slogan is "recording a better life" and a auto quickless's advertising slogan is "If you feel happy, you can shoot a auto quickless", both of which are functions of recording life.
Some people like to record it and store it on the computer hard disk, and look through it themselves, while others are willing to share it with the world.
Aunt Wang Rui is this type. She is sixty years old, but because of maintenance and self-discipline, she has a good figure and is still very young. As can be seen from the video, she belongs to a high-income group before retirement. Some people say that every suit of hers is a famous brand. At first, I thought she should be grandma Wang's type to get some goods by the way. Later, I found out that she didn't broadcast the goods live in the small video and implant advertisements. She just shares her life, making desserts, doing beauty maintenance, practicing yoga, learning English, learning flower arrangement, going to the market to find bronzes, recording her own songs and discs, and sometimes sharing clothing matching. Even though her videos are very popular, she still belongs to the type that is not for profit.
? Sharing your life is actually a very interesting thing. Because of sharing, you will do better unconsciously. Wang Zhaojun, a fleshy blogger, is a girl who is losing weight. Although she has lived in a training camp, she still relies on self-discipline, but by sharing the process of losing the scale, she will do every fat burning action better and harder. In this way, no matter how many people watch her video, when it is sent out, the whole world is watching her and encouraging her.
? Life blogger "A Tall and Fat Family" once said in the video: "People like to praise people who do things silently, but as long as they are willing to do things, beating gongs and drums is not bad." This just affirms the sharing desire of ordinary people to shoot small videos, and it is this sharing desire that promotes a better life and makes small videos more diverse and more exciting.
What does making a small video bring us?
? In addition to our purpose before shooting a small video, there will be special gains in the process of shooting a small video.
? Video editing may have been a very professional thing. But when the small video became popular, the basic operation of editing became popular. Simple operations such as cutting, pasting, soundtrack, lens division and filter, as well as editing software that can be used on mobile phones, have lowered the threshold of video and enabled most people to have a certain ability to make videos. As a student party, we copied the public welfare film "Nature is Speaking" from the Conservation International Foundation, and the editing ability allowed each group to complete this assignment without worrying about technical problems. Perhaps the basic investigation of this activity is the ability of copywriting, but this sharing method is more creative and can arouse students' interest, which is in line with the comprehensive learning being promoted at present. At the same time, in birthday parties, graduation parties, company receptions and other occasions, the production of promotional films is also easier.
? A sense of satisfaction and accomplishment. Although we can't receive actual income, compliments, opinions and friendly comments all make us feel a little happy. Although the viewers are not necessarily professionals, the recognition of the masses still has certain value. Moreover, most of the videos taken by "ordinary people" bloggers are not professional, and often focus on hobbies, and do not particularly need very professional judgments and standards.
? I don't want to be a celebrity on the Internet, but I like making small videos. It is a symbol of the improvement of living standards, a beautiful and emotional trend of everyone's life, and a manifestation of the network narrowing the distance between people. Although there are still some undesirable phenomena, such as uneven video quality and unfriendly comments, most platforms have introduced mechanisms such as strict inspection, the landlord deleting comments and limiting the flow of likes. We are willing to believe that with the improvement of the quality of the whole people and the progress of the network platform, the era of small video will become a better era.