1. Corporate Mission Xiangyang Plaza spreads a positive, healthy, optimistic and enterprising outlook on life in Xiangyang with sustained, high-quality and pleasant food experience as the carrier, and makes Xiangyang Plaza the most successful food enterprise in China.

2. corporate vision Sunmile will be based on the baking industry, become a national industry leader, and further expand its fields, and gradually become the most successful food enterprise brand with high popularity and reputation in China.

3. Brand core values Xiangyang Square delicious U lifestyle = (quality+care+vitality) X happiness

4. The business philosophy of the enterprise is customer-oriented, innovative and value-added, proactive and willing to work.

The brand slogan of the enterprise is delicious and beautiful, and the life is sunny. 6. The next second sunshine of the enterprise song.