Essentially, SEO industry should be a service industry. As the tertiary industry, service industry neither pays money nor directly pays labor to users. Its existence value aims to meet the needs of users and provide convenience for users' lives. Therefore, all SEO activities should be based on the needs of users. Only based on the needs of users can users be satisfied and popular; With popularity, you can have real good traffic and good reputation; With traffic and word of mouth, we can make the website bigger, better and more stable, and finally achieve the goal of profit. On the demand side, there is a most basic, classic, practical and influential theory, namely Maslow's hierarchy of needs theory. Maslow's hierarchy of needs theory divides people's needs into five levels, from low to high like a ladder: physiological needs, security needs, emotional and belonging needs, respect needs and self-realization needs. There are also two needs: the demand for knowledge and the demand for aesthetics. This theory can be applied to the cause of SEO, depending on how SEOER is applied flexibly and mastered scientifically. The first level: basic needs. The basic demand of users is that the website can be used and information can be obtained, so the content of the website is very important. First of all, the website should be rich in content and updated in time. It's not just the webmaster who updates this little thing. A really good website should never be enriched by administrators alone. But it depends on the type of website. Like what? Lose weight? Type of website, now pay attention to a scientific weight loss, because people now, in addition to beauty, are healthier. If losing weight is unhealthy, no matter how good the effect is, it will be useless. Then, to make a weight-loss website, you can actually make different sections, such as doctor recommendation, talent experience, experience exchange, healthy diet, weight-loss exercise, etc., which are not only rich in content, but also meet the different needs of different users. For example, Bian Xiao pays great attention to health care, so Bian Xiao will pay special attention to doctors' recommendations and healthy recipes. It is the most basic requirement of a website to help users do a good job of classification, promote users' choice and facilitate users' use. If you can't even do this well, the website has no future. The second layer is the need for security, and the website is secure. Nowadays, people pay great attention to privacy, because there are more and more high-tech crimes, and the relationship between crime and technology can not help but be creepy. As long as you know yourself a little, you may commit crimes, and all kinds of increasingly high-end criminal means have seriously endangered the personal and property safety of Internet users. Therefore, the safety factor is very important when making a website. How to protect users' privacy is a problem that every SEOER needs to think about. Of course, there is a saying:? Just do it. Don't be stupid, okay? . The advanced security system of the website can also be a big gimmick to attract users. The third layer is the need of emotion and belonging. People are social animals and need social relations. The website community is now widely concerned by SEOER, and it is SEOER who pays attention to the emotional needs of users. People are emotional animals, and users have a sense of belonging. If a website can give users a sense of belonging and let them habitually go to the website when they have nothing to do, it shows that the website is very successful. Therefore, community building is very important, and strengthening the connection between users is a shortcut to success. But we should also be careful about legal issues, because people are prone to friction, so user registration needs legal instructions. The fourth level of respect requires a caring service attitude. What are people interested in nowadays? Respect? Very demanding. People who are respected on weekdays cannot accept disrespect from others, while those who are not respected on weekdays hope to be respected by others. What the website needs to do: Respect? Just need it? Is it sweet? . Only when the service is in place and the attitude is respectful can people feel respected. Therefore, the customer service of the website needs a good attitude first, and then the service of the website should be meticulous. The fifth level of self-realization needs, people want to have self-realization needs after meeting various needs, that is, they are recognized. This is especially obvious on social networking sites, such as the level of posting, and websites can also have levels. For example, the game forum can reflect the game level in the case of player information authentication, and so on. After people's self-realization needs are realized, people enter an emotional state? Safe area? Where he was respected and admired. And people at lower levels also want to be? Be respected and admired? People. The same is true of the number of fans in Weibo, and there is no need to mechanically copy the level. For example, the number of fans in Weibo, plus V, is also a level expression, which needs SEOER's careful consideration. Summary: Maslow's hierarchy of needs theory is only a basic theory. In the application of SEO, SEOER needs to change as appropriate and follow the trend. No theory can be copied mechanically, and it needs to be divorced from bookishness and dogmatism. To succeed, user needs are very important, and Maslow's hierarchy of needs theory is to analyze user needs. This article was written by Shenzhen moving company, please indicate the source. As long as you can master it flexibly, it is not difficult to believe that SEOER will succeed. Believe in science, master skills and make profits at your fingertips!