Enthusiasts refer to people who are obsessed with something, and generally refer to people who have a special interest in something. Only when you have a certain degree of interest and familiarity with certain industries or activities will you be recognized as an enthusiast, which can be said to be a somewhat extreme pursuit of something.

Now, Suning, who embraces the Internet, has begun to become an enthusiast in the field of O2O and hold a national fever festival with the help of the "Suning.cn 818th Anniversary Celebration". In the prelude to the 8 18 war, Zhang, the boss of Suning, said that Suning was an enthusiast of O2O and called on enterprises to have a fever spirit.

Next, the core promotion of Suning.cn 818 with the theme of "National Fever Festival" gave fans a new way to celebrate the anniversary of Suning.cn. To this end, Suning.cn CEO Li Bin wrote in the Weibo: "Even if it burns badly, it hasn't changed his mind. Only players who dare to pursue the ultimate dare to call themselves' enthusiasts'. Only an e-commerce that dares to pursue the ultimate can be defined as a fever-level e-commerce.