Many friends have asked the author this question. Cosmetics industry has good prospects and considerable profits. Hua Kai cosmetics store is a popular investment project at present. Opening a good cosmetics store is not as difficult as friends think. Now I share it with my friends. There is a famous 4p theory in marketing: location, product, promotion price and personnel. The location of a successful cosmetics store is very important because of the right time and the right place. Click to view: the location method of cosmetics store When friends visit shopping malls, they should notice that cosmetics stores are the most golden place to enter the supermarket, which shows that cosmetics stores have high requirements on location and location and their position in consumer goods. The store design style of cosmetics stores is also very important. It is fashionable, trendy and tasteful urban white-collar women who consume cosmetics, so the design of cosmetics stores can't be shabby. The location and style of cosmetics stores reflect the strength and reputation of cosmetics stores, so the location of cosmetics stores is best in the bustling area of the city. Usually, the number and quality of people around you determine whether a cosmetics store can be opened well. Products: You should first investigate the cosmetics and skin care brands that local women prefer, and then combine the cosmetics store products according to your city, generally 343 or 253 (that is, high-end, middle-end and low-end). You can sell some expensive brands in your local area, but there are no counters, such as some foreign cosmetics. In addition, if you want high-profit products, you can add some Korean cosmetics or Swiss cosmetics. If you have a certain understanding of beauty and skin care, make-up, etc. Your business should be better because consumers think you are more professional and trust your cosmetics store more. The purchase channel is also the decisive factor to open a good cosmetics store. Don't have problems such as poor quality of cosmetics and poor supply. If you are unfamiliar with the cosmetics industry or have no resources, you can consider opening a cosmetics franchise store, which will save many problems. However, Hua Kai cosmetics franchise stores must choose the right items. There are many liars now, so we should be careful. The cosmetics store is available, the products are available, and it is time to have a clerk. The number of shop assistants depends on the size of the store. Usually three or four people are about the same. Shop assistants don't have to be eloquent, as long as they are not shy and introverted. But the appearance should be as beautiful as possible, like makeup, have a better understanding of skin care products, and have certain skin care experience, so that when talking to customers and introducing products, they can be more natural and satisfy customers. Finally, the promotion of cosmetics stores, which the author wrote separately. Now just mention a little, such as holiday promotion, dm single issuance, membership expansion management and so on. In fact, word of mouth is the best way to promote cosmetics stores. Do your own services and products with your heart. When customers are satisfied, the return rate will be higher. With word of mouth, business is good. Generally speaking, the method is the above points. However, it is only a macro guidance, and the author will analyze it bit by bit in the future. Kaihua cosmetics store is a systematic project, and the specific methods need friends to explore and summarize in the daily operation of cosmetics stores.