▲ Guyitang signed a strategic cooperation agreement with Guangzhou Greater Bay Area Traditional Chinese Medicine Real World Research Center.
When the media broke the news that "Ancient Medical Hall opened 500 stores in three years" and "Is Changsha Ancient Medical Hall reliable ...", the outside world paid attention to it one after another. What is the strength of the ancient medical hall?
On 20021August 18, Guyitang and Shen Xin Science and Technology Co., Ltd. formally reached a strategic cooperative relationship.
On September 29th, 20021year, Guyitang signed a strategic cooperation agreement with Guangzhou Greater Bay Area Real World Research Center of Traditional Chinese Medicine, and at the same time became the Hunan Branch of Guangzhou Greater Bay Area Real World Research Center of Traditional Chinese Medicine.
202 1, 10, Gu was selected as an excellent case in 20021Internet Hospital Industry Report.
On February 17, 2022, Academic Director Gu shared the practical experience of digital health management system in Shanghai "Digital Therapy and Innovative Technology Seminar".
In recent two years, the epidemic situation in COVID-19 has seriously affected the operation of enterprises, but it has developed rapidly. What kind of person is Yang Jichang, the helm behind the ancient medical hall? What kind of complex made Yang Jichang build ancient yiguang?
Is ancient yiguang reliable? Go deep into the ancient medical hall and talk to the behind-the-scenes helmsman of the ancient medical hall.
After several years' efforts, Guyitang has successfully built an online and offline integrated OMO service model. When the outside world is wondering, "What about the ancient medical hall?" "Is the ancient medical hall model reliable?" We have to sigh the feelings of Yang Jichang, the helm of the ancient medical hall, when he started his business.
(Yang Jichang, the helm of the ancient medical hall)
20 14, ancient medical hall company was established. At the beginning of its establishment, Yang Jichang, the chairman of Guyitang, believed that the combination of online and offline modes would inevitably become a new trend of future industry development. After 2065438+2008, the Internet platform gradually showed many advantages, such as a wide range of services and an increase in the number of services. Therefore, the online and offline business linkage of China medical services has attracted much attention.
(Guyitang Headquarters Building)
All along, the ancient medical hall has spared no expense to create the main scene of online and offline Chinese medicine diagnosis and treatment. On-line, the ancient medical hall built a famous doctor studio system through the internet platform; Off-line, the ancient medical hall has gathered more than 100 famous Chinese medicine resources, forming a business model with characteristic Chinese medicine departments as the core and other departments as the guidance.
It is precisely because Guyitang saw that the combination of online and offline is the trend and necessity of the future industry, so it began to build its own OMO service model a few years ago, and later it was called Guyitang model, which triggered many discussions and imitations in the industry. In recent years, the domestic Chinese medicine industry has also ushered in a wave of rapid development momentum.
What kind of complex made Yang Jichang build ancient yiguang? Yang Jichang, the founder of the ancient medical hall, said, "I have been longing for Chinese medicine since I was a child, and I am determined to let more people know about Chinese medicine and use it." According to the data, the development potential of the health field of Chinese medicine far exceeds that of other tracks. Chinese medical service providers with online and offline scenes have expanded from 5 billion yuan in 20 15 to 69 billion yuan in 20 19, with a compound growth rate of 9 1.8%, and it is expected to reach 1.8 trillion yuan in 2030, with a compound growth rate of 29.4%.
■20 14 years
The establishment of Guyitang Company established the development path of "Great Health of internet plus" featuring Chinese medicine in Guyitang.
■20 15
Guyitang plans to build a product research and development center to determine the strategic direction based on high-quality products;
Gu joined hands with famous Chinese medicine practitioners all over the country to improve the classic and famous prescriptions into health care products for the public.
■20 16
The first independent research and development of Guyitang was approved, which is a milestone in the process of independent research and development.
■20 17
Two self-owned ancient medical hall headquarters buildings were completed, with a total area of nearly 9000m2, integrating warehousing, R&D and office.
The first Guyitang drugstore landed in Changsha, and the national chain layout officially set sail;
Guyitang reached a strategic cooperation with Hunan Institute of Traditional Chinese Medicine and embarked on the road of standardization and internationalization of traditional Chinese medicine;
Ancient medical hall, improve modern medical warehousing and logistics system, and realize integrated management of business, finance and human resources;
The ancient medical hall signed a contract to become the "internship base of Hunan University of Traditional Chinese Medicine", and the cooperation between school and enterprise in production, learning and research entered a substantive stage.
■20 18
Guyitang successfully entered the third-party e-commerce platform, and the online and offline services were fully integrated;
The flagship store of Guyitang Chinese Medicine Museum opened, opening a new chapter in one-stop health service of "medical care and rehabilitation".
■20 19
Guyitang became the first Hunan enterprise to obtain an Internet hospital license, leading a new era of Chinese medicine in internet plus;
The first hospital preparation of Guyitang was approved for production and made a major breakthrough in the field of drug research and development.
■2020
Xiangyin Branch and Jiuhua Branch of Guyitang were established, becoming the first private hospital preparation center in Hunan.
Gu cooperated with Hunan University of Traditional Chinese Medicine to compile and publish the first series of teaching materials for medical staff training in Internet Chinese medicine hospitals in China, which indicates that there is an authoritative, scientific and standardized basic theoretical reference book in the field of "Internet plus Chinese medicine".
■202 1 year
The new products of the Wisdom Chinese Medicine Museum of the Ancient Medical Hall were released in the Traditional Chinese Medicine Museum of the Ancient Medical Hall and the Sports Institute Road.
Hunan Medical College signed a strategic cooperation agreement with Guyitang to jointly establish a 5G health management laboratory;
Hunan Huawu Chen Xing Medical Inspection Co., Ltd. was established to provide medical inspection technology, medical inspection consultation and clinical inspection services;
Guyitang reached a strategic cooperation with Shen Xin, and the construction of traditional Chinese medicine in Guyitang reached a new level;
Guyitang and Greater Bay Area Traditional Chinese Medicine Real World Research Center held a signing ceremony for strategic cooperation;
"202 1 Internet Hospital Industry Report" was released, and Hunan Guyitang Internet Hospital was successfully selected as an excellent case.
■2022
The joint training base of Guyitang and Hunan University of Traditional Chinese Medicine was approved by Hunan Provincial Department of Education;
Guyitang and Yiyang Medical College held the signing ceremony of the school-enterprise strategic cooperation agreement;
Gu attended the Microsoft (China) seminar on digital therapy and innovative technology to discuss and share the innovative road of digital therapy.
It is not difficult to see from the development course of the ancient medical hall that since its establishment, the ancient medical hall has taken "scientific and technological Chinese medicine and healthy citizens" as its development mission, practiced the great national dream of "healthy dream and Chinese dream", inherited and innovated the intangible cultural heritage of Chinese medicine, relied on famous doctors, integrated R&D, production, logistics and service, and built its own professional service plan and ability.
Yang Jichang's decision to establish a bone clinic is not only related to his complex of traditional Chinese medicine since childhood, but also related to an experience of Yang Jichang. It was 20 12 years. Because of throat problems, Yang Jichang had to be diagnosed by western medicine and some tissues were removed. However, the sore throat has not been alleviated by this operation. In Yang Jichang's view, there are still many people in the world who are in the same boat with him. Later, after recovering from traditional Chinese medicine, Yang Jichang decided to devote himself to the field of traditional Chinese medicine.
According to the Health and Wellness Committee and Frost &; According to Sullivan's data, the number of outpatients with TCM diagnosis and treatment services in China continues to rise, and the proportion of TCM diagnosis and treatment services in all medical and health services continues to increase. The public's acceptance of TCM diagnosis and treatment has gradually increased, and the market space is expected to further expand. The rapid development of the ancient medical hall for 8 years has also witnessed the continuous expansion of the Chinese medicine diagnosis and treatment market.
Bone Medical Hall has invested heavily in building: Bone Medical Hall Health APP links online and offline.
In order to better provide more professional and intimate services for the public and make the online and offline OMO service model play a better role, Guyitang also actively created the "Guyitang Health APP" to solve problems for the people. It is understood that the ancient medical hall health APP has online columns such as famous doctors' studios and online consultation, so that the public can easily see a doctor without leaving home, which provides great convenience for the lives of ordinary people.
▲ Main interface of Bone Medical Hall Health APP
In addition, the ancient medical hall health APP also links to the exclusive title of the large-scale public health management column "Health E-Sheng". The public service TV program aims to publicize and popularize Chinese medicine culture, health culture, ideas and knowledge, improve residents' health literacy, help residents develop healthy lifestyles and eating habits, adhere to prevention first, and improve people's physical fitness and health level. The public can download the "Ancient Medical Hall Health APP" and pay attention to the "Health Up" health management column.
According to industry public information, the scale of Chinese medicine health market in 20 19 is 91700 million yuan, and the scale of Chinese medicine industry is expected to reach 224.2 billion yuan in 2030. In addition, China University of Traditional Chinese Medicine has a long history and is unique in China. It is an important sub-track of medical and health service industry, and the health industry of China University of Traditional Chinese Medicine has also grown with the development of medical and health service industry. Facing the growing base and the trend of rejuvenation, how to give full play to the value of traditional Chinese medicine and how to improve the service level and ability of enterprises is a subject that the ancient medical hall has been thinking and practicing.
The vigorous development of TCM diagnosis and treatment and TCM subdivision track will effectively promote the rapid development of the whole TCM health industry. It is estimated that from 2009 to 2030, the compound annual growth rate of the health service market in the University of Traditional Chinese Medicine will increase from 2065438. In recent years, Guyitang has conducted in-depth research on the whole industrial chain, such as the construction of chain Chinese medicine clinics, medical research and development, etc. The construction of scientific Chinese medicine is an important direction for the future development of Guyitang. The cooperation with Shen Zheng will be more conducive to accelerating the construction of traditional Chinese medicine in Guyitang, realizing the management of customer big data and the construction of information service process, and serving customers more accurately and personalized; It will also be more conducive to the construction of modern management methods in enterprises.
A data compiled by the National Health and Wellness Committee and prospective industry researchers shows that the number of Chinese medicine visits has been increasing continuously since 20 10, and the number of Chinese medicine visits reached 675 million in 20 19. At present, the penetration rate of TCM diagnosis and treatment is low, and the market space is expected to be further expanded. The popularization rate of TCM diagnosis and treatment is low but rising, and the huge potential demand is gradually transforming.
Guyitang builds a digital and standardized platform for Chinese medicine wisdom, trains professional service personnel such as health administrators, and provides health management services such as prevention, diagnosis and treatment, rehabilitation, etc. for customers, which has accumulated rich experience for users to enjoy a healthy and happy life, enhance family happiness and prolong life.
The establishment of Guyitang and Hunan Branch of Greater Bay Area Real World Chinese Medicine Research Center is of great significance to Guyitang and the cause of Chinese medicine in Hunan Province. Through the strategic cooperation between the two sides, we can not only make full use of the primary medical resources in Hunan Province, but also strengthen the formation and promotion of medical teams by relying on the strong scientific research advantages of the center. We can also mobilize the majority of grassroots doctors to participate in real-world research and the cultivation and use of the general practitioner system, and follow up cooperation projects.
202 1, 1, The General Office of the State Council issued "Several Policies and Measures on Accelerating the Development of Traditional Chinese Medicine Characteristics", clearly proposing to make full use of modern technical means such as data science, establish a "trinity" evidence system of TCM theory, human experience and clinical trial registration evaluation, and actively explore the establishment of a real-world research evidence system of TCM.
External evaluation has always been an obstacle to the inheritance and development of traditional Chinese medicine. At present, the policy has pointed out the direction for the inheritance and development of Chinese medicine, and the Chinese medicine industry represented by the ancient medical hall is bound to shoulder greater historical responsibility and let Chinese medicine technology benefit more people. In recent years, Guyitang has independently developed the CDSS auxiliary diagnosis and treatment system in the development of scientific and technological Chinese medicine, which has brought positive effects to the development of domestic Chinese medicine industry.
Guyitang 5G laboratory
With the commercialization of 5G scale, 5G smart medical care is gradually maturing and popularizing. The establishment of the ancient medical hall's 5G smart medical care and the ancient medical hall's Internet hospital are all medical innovations based on information technologies such as artificial intelligence and big data. On 2002 1 September1day, the 5G health management laboratory of Guyitang was officially built and put into operation in Hunan Medical College, which marked that the development of Guyitang entered a brand-new stage, and a new era door of 5G leading the future was slowly opening to Guyitang.
What was ancient yiguang like? In order to uncover the doubts of the outside world about the ancient medical hall, when we went deep into the ancient medical hall, we could not help feeling that Yang Jichang had no regrets for eight years. For the future development path, the ancient medical hall with its mission is still full of motivation and determination, and the ancient medical hall model may bring new vitality to the industry.