Community health clinic activity planning scheme 1
I. Purpose of the activity:
Ground marketing, directly into the terminal, through free clinic, publicity and other activities, so that the authority, benefits and public welfare concepts of hospitals participating in free clinic are deeply rooted in the hearts of the people. Ask patients from the community, ask for benefits from free clinics, enhance visibility, and stimulate the benefit growth of participating hospitals.
Second, the marketing strategy
It is the advantage of our organizer to enter the community through a third party in the name of public welfare. Through this activity, the brand of participating hospitals can be enhanced and the visibility of participating hospitals can be improved. It is particularly important to focus on public service cards and enter every community to carry out terminal ground marketing for potential patients in hospitals.
Third, the free clinic time.
8-9 May (Saturday and Sunday)
Fourth, the location of the free clinic (tentative)
South Inner Ring 2 nd Community (Taiyuan South Inner Ring Street 106)
Verb (abbreviation for verb) publicity plan
1, the community consumes full-page advertisements;
2. Distribute and promote 3000 copies of "Community Consumption" in the South Inner Ring Community;
3. 200 posters were posted in the South Inner Ring Community.
Introduction to intransitive verbs community
South inner ring 2 nd community
Address: No.0/06, South Inner Ring Street, Taiyuan.
Coverage: South Inner Ring Community, Dahua Dormitory, Light Industry Dormitory, Jushan Dormitory, Tiyu Road Second Community, Tiyu Road Third Community, Tiyu Road Fifth Community, Tiyu Road Sixth Community, Production Materials Dormitory, Eighteen Households, Provincial High Court Dormitory, Guangming Community, Tap Water Apartment and No.205, Bingzhou North Road.
Community profile: South Inner Ring Second Community was founded in 196 1 year 10, which was the dormitory neighborhood committee of the former Second Construction Company. In the year of 65438+ 10, Xiaodian divided the neighborhood committee into Yingpan sub-district office, and changed the original neighborhood committee into the third neighborhood committee in the south inner ring. In June+February, 5438, when Yingpan Street adjusted its community, it merged the third neighborhood committee of South Inner Ring and the second neighborhood committee of South Inner Ring into the present second community of South Inner Ring.
Seven, free clinic process:
Free outpatient service process on the same day
1. The hospital staff attending the free clinic will arrange the materials needed for the free clinic before 8 o'clock, including blood pressure monitors, small gifts, publicity materials, etc. , the staff will be in place;
2. Distribute leaflets on the spot and explain the process of free clinic and our public welfare to people who don't know it in time;
3, select individual patients with severe rehabilitation to explain their pain, thank the free clinic experts, amplify the family effect of the free clinic, cause * * *, and close the feelings with the residents of the community (emotional sales);
4. Experts ask about the illness carefully, and nurses also record the patients who are interested in getting sick, including: name, degree of illness, address and contact information, so as to facilitate future tracking;
After the exhibition,
1. On-site service personnel should count the data of medical examiners and patients today, make records and establish a patient information database;
2. Experts should call back in person on the third day to know the patient's condition exactly, participate in the hospital leaders' meeting to send people to the home, send doctors and medicines to the patient's home, and try to impress the patient to come to see a doctor with true feelings;
3. Experts should pay occasional return visits, take phone records, make friends with patients, win the trust of patients, and let patients see a doctor voluntarily and comfortably. At the same time, experts should communicate with patients in time about recent hospital activities, including preferential policies for surgery;
Eight, the participating hospitals need to prepare the following items:
1, table: two; Bench: five to eight tablecloths: one, mainly covering the desktop with a little width;
2. Ambulance: sprayed with signs;
3. banners;
4, a number of patient statistics, pens (four);
5. Blood pressure monitors and related instruments for free outpatient service;
6, a number of on-site publicity materials (magazines, health information), 30% off;
7. Some small gifts and coupons;
8. Five ribbons, several paper clips, expert tooling, on-site exhibition board, Yi Labao;
(Reference: banners, brochures, promotional materials, small mirrors, X-stations, cameras; Scheduling of tables and chairs, tablecloths, stools, water cups, purified water and vehicles; Pen, register, sphygmomanometer, stethoscope, flashlight, height measurement, weight meter, hospital ribbon, work card, thermometer, sphygmomanometer, weighing scale. Health card (VIP card), patient file, do a good job in social investigation, establish personal health file)
9. Relevant documents of hospitals and medical practitioners.
IX. Participation fee
Booth specification: 5mX2m
Each booth: 3,000 yuan/free outpatient cycle
Give away hard Guangcai 1/4 for community consumption.
Community health clinic activity planning scheme II
Activity background:
Modern society has entered a period of rapid development, with the development of science and technology, the unprecedented improvement of production technology and the increasing improvement of people's living standards; But there are also many problems that are not optimistic, such as health problems. Many people are in sub-health state, and what is more worrying is that many people still lack medical knowledge such as health care. As medical students, we have the obligation and responsibility to popularize medical knowledge, because reasonable diet, proper exercise and correct nursing and health care measures can effectively prevent diseases, ensure the normal growth and development of the body, enhance immunity and improve learning and work efficiency. I sincerely hope that more people will pay attention to their health, not only for themselves, but also for those who love themselves!
Carrying out free clinic activities is conducive to enhancing the quality development ability of college students, actively realizing the spirit of "humanity, fraternity and dedication", carrying forward the practical service spirit of college students in the new era, and calling on more college students to join the team of "caring for society and serving the public" and enter the community and society.
Activity theme:
Join hands with the community to build a healthy home.
Activity purpose:
In order to enhance community residents' concern for health, understand their own physical condition and realize early detection, prevention and treatment of certain diseases. Popularize the knowledge of popular science life, so that citizens can have better quality and mental health. At the same time, it shows the profound humanistic connotation of famous schools' associations and embodies the purpose of Taizhou University's associations to serve students and people. And exercise the practical operation ability of the members of this association, and cultivate their value experience and professional sentiment. Send care to the residents and do your best.
Event organizer:
The Youth League Committee of the Department of Medicine, Qiushi Basic Department, Huzhou Normal University, and the activities of the Student Union: residents of various communities in Huzhou, mainly elderly residents.
Activity time:
20xx year x month x day
Activity steps:
(1) Pre-preparation:
1. Investigate the health topics that local residents are most concerned about, understand the daily schedule of local residents and the places where people gather on weekends, draw up the specific place and time of activities, and focus on the direction of volunteer training.
2. Contact the local neighborhood committees, get their support, and provide necessary venues, facilities, information and personnel support for the smooth development of the activities. And the staff of the community neighborhood Committee and the association staff of the student union will carry out the promotion of this activity.
3. Determine the volunteer list and assign tasks: design valuable health promotion, make posters, win sponsorship, shoot and coordinate.
4. Requirements for venue layout:
Site (approved by local neighborhood committee)
Tables and chairs required for the booth (provided by the local neighborhood Committee)
Billboards and banners (provided by the event organizer)
Health leaflet page (partly provided by local neighborhood Committee)
(2) Activities:
1) measure blood pressure
2) Detection of blood type
3) Measure height and vision.
4) Nutrition, health care and medical consultation
5) Chinese massage
6) Distribute some daily over-the-counter drugs.
7) Distribute health leaflets
(3) Later work:
1, organize activities, interview shooting materials, and complete the activity summary report.
2. Submit the report to the superior organizer.
3, according to the material production post-publicity
4. Announce the successful conclusion of the activity through banners, etc.
5, volunteer work summary meeting, sum up experience, reward advanced.
6. The activity is archived, and this activity is all over.
Community health clinic activity planning scheme 3
1, activity theme:
Serving people's health-paying attention to health and caring for the elderly, Chongqing and Wuhan will accompany you.
2. The purpose of the activity:
Through the large-scale free clinic activities of "Serving People's Health Action", we will publicize relevant medical knowledge such as internal medicine, pediatrics, infertility, obstetrics and gynecology to the masses, and carry out health education so that the masses can understand health knowledge and master a scientific and healthy lifestyle; Cultivate a correct concept of medical treatment, implement measures to facilitate and benefit the people, and do our bit to solve the problem of difficult and expensive medical treatment for ordinary people.
3. Organizer:
Wuyu hospital community center
4. Activity target:
The residents of various communities in Yi Baishi Town are mainly the elderly, pregnant women and children.
5. Activity time:
June 20xx to June 20xx
6, activity steps:
1), preparation stage:
A. Before May 30th, Director Kong will contact the community director to discuss the community free clinic, explain the significance of this activity, and strive for community support.
B, determine the participants and division of labor of this activity, and pay special attention to the division of labor to maintain the order of the physical examination activities.
C, prepare activities related items (table, chair, banner hanging position, pre-event publicity, etc. ).
D, coordinate the community to determine the venue for free medical examination, and distribute leaflets, magazines and banners on the spot.
2), the implementation stage:
A, contact the specific arrival time of the community, and send staff to arrange the activity site (including the layout of tables and chairs, the hanging of banners, and the placement of booths) to create an atmosphere of free clinic.
B, organize the masses to have an orderly physical examination.
C. Distribute publicity materials on obstetrics and gynecology and pediatrics to the masses.
D, end
Question 2: There may be many people and disorder at the event site.
Solution: provide some chairs for the elderly and pregnant women, and organize enough personnel to maintain order at the scene.
7, the required materials:
Publicity banners, leaflets, booths, patient statistics, (several small gifts), medical equipment (sphygmomanometer, blood glucose meter, etc. ), paper clips, tooling, paper cups, pure water, pens, registers, patient files.
Community health clinic activity planning scheme 4
I. Name of the event
Community free clinic activities
Second, the purpose of the activity
Through community free clinic activities, popularize health knowledge, highlight hospital characteristics, show the elegance of xx hospital, establish the brand image of xx hospital, and expand the influence of xx hospital.
Third, the organizer
Xx recovery physiotherapy hospital
Fourth, the slogan of the event
1, health is capital, and health is wealth.
2, the Spring Festival physical examination, for you, for him, and for everyone.
3, health into the community, health is often accompanied.
4, health immediately, xx has love.
Verb (abbreviation of verb) activity content
1. Questionnaire survey: Conduct a questionnaire survey in the community one week in advance to master the common diseases and frequently-occurring diseases of residents and pave the way for free clinic activities.
2. Expert free clinic: analyze and sort out the questionnaire, and invite corresponding experts to sit for free for various diseases.
3. Routine physical examination: The measurement contents include weight, blood sugar, blood pressure and body temperature, so as to understand the health status of residents and guide their effective prevention and treatment methods.
4. Physiotherapy analysis: Through professionals, give lectures on rehabilitation physiotherapy knowledge in the form of pictures and texts.
5, health education: free distribution of health information, health publicity and education (concerned about post-holiday illness and the health of the elderly).
6. Disease prevention and treatment: (Prevention and treatment of common diseases in spring and introduction of diseases of middle-aged and elderly people).
Duration of intransitive verb I-word
20xx March 3rd to March 6th/kloc-0 (9: 00- 17: 00 every day)
Seven. Venue
Xx Community in xx City (select representative communities within 3-5km around xx Hospital to carry out free clinic activities)
Eight. Activities to prepare
1. Planning preparation: Be responsible for the planning and discussion of this activity before February 25th.
2. Questionnaire publicity: From February 26th to March 2nd, community publicity and questionnaire survey were conducted in an all-round way to collect relevant information.
3. Site preparation: Zhao xx is responsible for contacting the site in the community one week before the event to obtain the consent and support of the community.
4, publicity preparation:
(1) Poster publicity: Make 200 posters and post them on the main roads and major traffic intersections within 3-5km around xx Hospital.
(2) Network publicity: at least three days before the activity, publicize the activity on the help network and xx city information network.
(3) Promotion of KT boards: The brand department made five KT boards under the guidance of the brand department. Promote the time, place and content of this free clinic; First, promote the prevention and treatment of senile diseases; Publicity on post-holiday disease prevention and treatment; A sketch to publicize the knowledge of rehabilitation physiotherapy; Promotion of xx rehabilitation physiotherapy hospital.
(4) SMS notification: through the mass SMS publicity activities of operators such as China Mobile, China Unicom and China Telecom.
(5) Community publicity: Brand Department is responsible for guiding the production of 5,000 free clinic activity leaflets (DM sheets). Three days before the start of the activity, a medical advisory group of 3-5 people will be sent to the community within 3-5 kilometers with xx Hospital as the center.
5, equipment and materials preparation
(1) 3 sphygmomanometers, 3 stethoscopes, 3 scales and 3 anatomical drawings. (Medical Machinery Department is responsible)
(2) 1000 copies of XX sanitary window. (Brand Department is responsible)
(3) Make printed health knowledge materials 1000 copies. (Brand Department is responsible)
(4) Making and printing questionnaires 1000 copies. (Brand Department is responsible)
(5) Make and print 1000 information registration form. (Brand Department is responsible)
(5) 5,000 leaflets of free clinic activities marked: "Get healthy right away? Xx has love "xx hospital love rounds free clinic activities. (Brand Department is responsible)
(6) Publicity banners:
Other materials: (Logistics Department is responsible)
① 2 tents, 4 big tables, 20 chairs, 4 tablecloths and patch panels.
② Audio/KOOC-0/set, camera/KOOC-0/set, electronic speaker/KOOC-0/set.
③ Water dispenser 1, paper cups 1 0,000, 4 buckets, thumbtacks and wires (for wall charts), 4 desk cards (for expert consultation, routine physical examination, health education and registration), several work permits, purified water, transparent glue, ribbons, scissors and post-it notes.
6. Expert consultation: The medical department is responsible for inviting experts of a certain disease according to the questionnaire.
IX. Division of labor
The general coordinator of this activity is President xxx, the site commander of the activity is xxx, the person in charge of activity planning is Liu xx, the person in charge of brand promotion is xxx, and the logistics support is Zhao xx. (Other personnel division and specific work arrangements will be agreed at the meeting)
X. Activity flow
Activity time: March 3 (Monday)
8: 00: Site layout.
8: 40: Get dressed and put away the instruments.
8: 55: On-site inspection, ready.
9: 00: The host announces the start of the activity (background music).
Free clinic activities began, including physical examination, consulting services, knowledge of disease prevention, filling in registration forms, issuing DM sheets and background music. (No rest at noon, box lunch provided)
17: 00: The activity is over (packaging materials)
XI。 Matters needing attention
1, with a clear division of labor, each carrying out its own duties;
2, the specialist is responsible for order and safety, to prevent accidents.
3. The materials shall be kept by special personnel.
4. Dress up in fashion and unify the image.
5, smile service, behave appropriately.
Twelve, the cost budget (omitted)
The fifth chapter of the community health clinic activity planning scheme
Activity theme:
Community free clinic activities
Activity purpose:
Popularize health knowledge to community residents through the opportunity of free clinic, so that community residents can understand health knowledge.
Event organizer:
Wenzhou traditional Chinese medicine hospital
Location:
North exit/entrance side of Songtai Square, Wenzhou
Active object:
The community residents near Songtai Square in Wenzhou are mainly elderly residents.
Activity time:
20xx month 10 month 14 8: 00- 10: 00.
Activity steps:
1) preparation stage:
2. The estimated venue size is 7. 5M * 2M, * * 15m2, which is located at the north exit of Songtai Plaza. (See the activity renderings for details)
3. Coordinate Songtai Square Park Management Office, and prepare activities related items. (Table, chair, banner hanging position, etc. )
2) Implementation stage:
1. Coordinate the arrival time of Songtai Square Park Management Office, and send staff to arrange the activity site (including the layout of tables and chairs, the hanging of banners and the placement of exhibition stands) to create a warm atmosphere.
2. Organize the physical examination of the masses in an orderly manner.
3. Tell residents about health knowledge.
4. Take photos at the event site, and the hospital should prepare free clinic materials.
3) Materials required:
Publicity banners, medical equipment, tooling, water cups, purified water, pens, registration books, etc.
4) Resume field work:
1. After the free clinic, members of the free clinic and security guards will pack up the on-site publicity banners, tables and chairs, medical equipment and other equipment.
2. The free clinic staff and security personnel shall ensure that after the free clinic, the activity garbage left after the free clinic activities shall be cleaned up, and the site shall be cleaned up to restore cleanliness.
3. After the activity, organize personnel to clean up the site and ensure that relevant personnel and materials are evacuated from the site immediately.
The hospital bought a ct machine. How to publicize? Make a poster. As an enterprise operating medical devices, we must first make clear whether it is mainly online sales or offline sales. Online sales are mainly online shopping malls, and offline sales are physical stores (some equipment needs to be provided for customers to experience). Making posters is a start. Choose a good publicity target. Medical devices need to plan activities for specific objects. For example, in a certain community, it is necessary to find out which age groups are the majority and who the medical equipment operated by the enterprise is mainly helpful to, and then do some activities to inform the customer groups, and hold public health knowledge lectures regularly at a certain time to achieve the publicity effect. Select the address for publicity. For offline promotion, we should choose places with high traffic, such as attending exhibitions held in some cities, or the best geographical location such as residential areas and markets, and use the effect of traffic to promote product brands. Do a good job in employee training. As the saying goes, people are the best resource. It is also a good way for enterprises to conduct targeted training for employees, plan some publicity and reward activities, and encourage employees to use personal network resources to promote their products. Online publicity. Online publicity is mainly based on corporate websites. You can incorporate your own website into some large-scale Internet, design your own posters, and combine some current activities, such as the promotion of New Year's Day, Double Eleven, and specific holidays, increase publicity and increase popularity and sales. Wechat official account. Now the publicity effect of WeChat official account is also good. Enterprises can build an official WeChat account for medical devices to attract fans. Generally speaking, fans are potential customers. Pay a little more, stick to it, and you will get something. In short, the promotion of medical equipment is a long-term process. If it is a well-known brand, the effect will be much faster, but if it is a new brand of the enterprise itself, then it is necessary to take a long-term view, and the input and output are directly proportional.