Financing Plan for Catering Projects 1000 Words (1) I. Preface
Bread is the pillar of life. This shows the importance of food. People eat at home and in restaurants. The latter category is broken down as follows:
Western food:
1, high-end restaurant: pay attention to taste and grade. Price is high. Suitable for high-income people.
2. Fast food restaurants, such as McDonald's and KFC. Suitable for teenagers.
Chinese food:
1. Hotel: Win by scale operation.
2. Small restaurant: win with special signature dishes.
3. Chain fast food restaurants: winning by chain scale operation.
4, food stalls: good quality and low price, win at will, if you find a foothold in the highly competitive market? "Selling point" is very important.
China traditional food "porridge" is the main product of a series of products, although many people know, but there is not much good management. It is both a blind spot and a selling point. As long as there are good products and good management methods, they can be popular in the market. Good results have been achieved. "porridge" dictionary explanation: porridge. Semi-liquid food cooked with grains or grains and other things. Eating porridge is a traditional eating habit of China people. It has a history of thousands of years. It is one of people's main diets. Especially the staple food of Buddhist disciples. In the year of famine, the court and the official rich man's house set up a "porridge" shed to help the famine, which shows the importance of "porridge" for survival. With the changes of the times, people should not only eat well, but also eat skillfully. Modern research shows that eating porridge has more health care, beauty and dietotherapy effects. The application of medicated porridge is the best way of health care, and it is simple and easy. So far, "porridge" is still one of the most popular foods in China. Such as millet porridge and corn porridge in the north; Xx's boat porridge and brother porridge spread overseas and became popular in Southeast Asia. In addition to the general diet, its utility can also be used to prevent diseases, treat diseases, and maintain health and beauty. Due to various reasons, such as scattered methods, single varieties and wrong marketing methods, it is impossible to form industrial management. We just seize the opportunity, dig and sort out, collect and screen out hundreds of practical porridge maps, and launch a series of products of Hekou porridge to meet the market demand. The survey shows that this is one of the industries with low investment risk, wide application, low cost, great profit, considerable market prospect and high return rate.
Second, market research and competition
At present, people's understanding of porridge is still limited to the general state, and the variety is single. Common rice porridge includes pickles porridge and eight-treasure porridge. There are several varieties such as red bean porridge, millet porridge and preserved egg porridge. Moreover, there is little publicity on the effectiveness and the sales methods are relatively outdated. There is no special porridge shop and corresponding marketing network, so there is a big market gap and no obvious competition. Ordinary porridge can only satisfy hunger, with low price, low profit and high human selectivity. We have introduced hundreds of green products for dietotherapy, health care, beauty and longevity. Selling point: not porridge, but health! The concept of treating porridge as a general food has long been out of date, and its positive significance lies in helping people improve their quality of life, restore their self-esteem and self-confidence, meet people's psychological needs, and let consumers get value and satisfaction from it. At the same time, before others wake up, find out the potential needs of consumers, create for them and seize business opportunities.
Third, consumer research.
1. Target: ordinary consumers, with emphasis on infants, students, the elderly, pregnant women and patients.
2. Main functions: nutrition, hygiene, good taste, health care and dietotherapy.
3. Main occasion: Breakfast: an economical and nutritious breakfast. Cooperate with some sales. Dinner: In addition to the above functions, the focus is on hospitals and schools. Supper: Provide leisure space and nutritious food for customers who eat supper. Providing quality service to taxi drivers at night is also an opportunity that cannot be ignored.
4. Importance: Patients, students and the elderly need nutrition; Avoid the trouble of cooking porridge and the inconvenience of buying raw materials; Safer, more hygienic, more nutritious and more effective. The nourishing function of high-grade porridge makes people with status feel superior. Keep healthy, save time and effort, and make consumers feel cheap.
Financing plan for catering projects 1000 words (2). Nowadays, eating is very particular about the atmosphere, and the Subang cuisine operated by our company should also let customers eat the artistic conception. With the theme of Jiangnan water town, the company designs the hotel environment atmosphere to let customers feel the charm of Jiangnan small town. Then, cultural details are added to hotels with Jiangnan talents to introduce the deeds and talents of ancient Jiangnan talents, mainly to publicize Wu culture, attracting both local customers and foreign tourists. In the waiter's clothing, highlight the temperament and design style of Suzhou Wu culture. In the interior decoration of the hotel, it is rich in Suzhou classical garden design style, showing the antique of Jiangnan water town. Let customers feel not only to eat, but also to feel the service of a characteristic culture.
Mainly for Suzhou upper-middle income customers, such customers have stable economic income, pay attention to the quality of life, and have a wide range of life circles. There are also foreign tourists, which is another customer group. With the development of tourism in Suzhou, there are more and more foreign tourists. The most important thing for tourists to come to Suzhou is to experience Suzhou culture and food. This kind of customers have strong spending power and are also the main customer groups of our company.
Subang cuisine is one of the eight major cuisines in China, which is characterized by fresh, light and original flavor. Its famous dishes, such as squirrel salmon and oil eel paste, have also been well-known at home and abroad and become a great enjoyment for tourists. Subang cuisine tastes sweet, but not greasy. There are many cooking techniques, fine production, mainly artificial, and pay attention to color, fragrance, taste, especially shape. Mr. Lu spoke highly of Subang cuisine in The Gourmet, and thought that Subang cuisine vividly described Suzhou people's delicacy and craftsmanship in diet. In daily life, Suzhou people pay attention to the principle and harshness of seasonal vegetables and food, which is probably unique in the country. Suzhou people are actually born with "green gourmets", so they should also be the most scientific "gourmets". In today's market, even in Suzhou, the most important birthplace of Subang cuisine, some old brands have disappeared, while others are growing, and it seems that a series of offensive and defensive wars with modern commerce are being staged. Seizing the opportunity and opening up the market is the king of survival. Innovation: Drawing on the experience of an old Suzhou store, more than 100 kinds of Su Yuan-style dry goods were sold on the first floor, and transparent workshops for making Suzhou-style biscuits and sweets were set up on the spot, and authentic Subang dishes were eaten on the second and third floors. The marriage of two old brands has made both sides have development potential. Previously, most of the century-old "time-honored brands" in Suzhou were the production mode of "front shop and back workshop". With the changes of the times, this form obviously can't meet the needs of the current market. At present, many time-honored enterprises have gone to "out-of-store factories", and Caizhizhai, Huang Tianyuan and Leiyunshang have all set up their own new factories in the suburbs. Chain operation and joining are another direction for the development and innovation of time-honored brands. According to the statistics of Suzhou Time-honored Brand Association, there are currently 55 time-honored brands in Suzhou and more than 300 chain stores.
Therefore, innovation is the source and motive force for the continuous development of enterprises. This is especially true of Subang cuisine. Putting unique old brands on the stage with new packaging is a very important factor to attract consumers. Obstacles: Subang cuisine was once brilliant, not only one of the important cuisines in China, but also its famous cuisines, such as squirrel salmon and oil eel paste, were once famous at home and abroad, which became a kind of enjoyment for tourists. However, once upon a time, Subang cuisine was degraded and defeated by Sichuan cuisine, Zhejiang cuisine and Cantonese cuisine. In addition to several traditional restaurants run by eunuchs, it continues to do business of foreign tourists or local wedding banquets that admire famous brands, which is difficult to find elsewhere. The decline of Subang cuisine, on the one hand, is reflected in the erosion of foreign cuisines, on the other hand, it is also its own anachronistic characteristics.
Financing plan for catering projects 1000 words (3) I have lived in school since junior high school, and I know the headache of "eating", that is, the food in the canteen. Because school canteens are generally in the form of cauldrons, although the price is low, they are rarely really welcomed by students. Students' complaints about canteen food are even more "since ancient times". Although college students can eat outside the school, most students are still willing to eat in the school cafeteria because of economic factors. Food quality can not be guaranteed, which will lead to many problems, students' nutrition can not keep up, and even some students often skip meals. As a result, malnutrition, stomach diseases and other diseases that should not appear in college students are also common, which has laid a hidden danger for students' physical and mental health. So I decided to integrate the advantages and disadvantages of canteen and restaurant and open a student self-help nutrition fast food restaurant.
Our store is located in the center of the university, and its main customers are college students and teachers. The business area is about 80 square meters. It mainly provides breakfast, lunch, dinner, special cold drinks and casual dining. Breakfast is mainly Jiangsu snacks. Variety, full taste and rich nutrition give diners more choices. For lunch and dinner, there are dishes with different flavors from North and South. Instead of dinner, we provide all kinds of cold drinks, such as juice, thin ice, ice porridge, shaved ice, ice bean sweet soup, frozen coffee, fruit platter and so on. This restaurant adopts the way of buffet fast food, which gives customers a more relaxed dining environment and more choices. In addition, operating a variety of services in the restaurant will divide the restaurant atmosphere into several small modules to meet everyone's needs to the greatest extent. The decoration of this restaurant is natural and casual, and at the same time it is very modern. The wall is warm, the kitchen layout is reasonable and exquisite, and the lighting is good. The overall feeling is between the nature of family kitchen and the nature of hotel kitchen.
The accelerated pace of social life makes the existence and development of fast food industry an unquestionable problem. Although the fast food industry in China is developing very rapidly, the proliferation of foreign fast food makes most other markets have to miss Chinese fast food. How to occupy that part of the market is a problem we need to solve.
The survey shows that when the per capita income reaches 2000 dollars, the traditional housework will turn to society. As a result, the development of fast food business will enter a moment of rapid expansion, so the fast food market in China will enter a stage of rapid development with the economic development of China. At present, western-style fast food on the market is not suitable for China people's fast food consumption concept and traditional dietary demand concept. Take hamburgers, the most common western fast food, as an example. Apart from novelty, there is basically nothing delicious. Moreover, the development of fast food in the United States has always been known for its low price and is the object of daily consumption by the public. However, in the market of China, the price of western-style fast food is far from the acceptable level of popularization, which also determines that it is impossible for the working class to try that novel fast food often.
However, the current situation of fast, small, dirty, chaotic and poor Chinese fast food is still very serious. At present, many weaknesses of Chinese fast food provide us with excellent market opportunities for building Chinese fast food chain stores. As long as we can seize these market opportunities, improve many defects in the management of Chinese fast food and develop our own characteristics, then our entrepreneurial plan to enter the Chinese fast food market and occupy a large market share is very likely to succeed.
Start from the main point and speak from the main point. Based on the characteristics of a regional consumer group, the initial development should try to form a certain scale of operation, and after selecting several business outlets, all of them will appear at the same time. In the future, according to the development, it will radiate national operations. In the early stage of development, we will vigorously develop the services of virtual fast food companies and mobile fast food companies that are not involved in western fast food. After the company has accumulated strength and a stable consumer group, we will vigorously develop the company's comprehensive service strategy. According to the factors such as population mobility density, residents' income level and actual consumption, we will vigorously develop the fast food business model of eating in the front hall of commercial areas, shopping areas, tourist areas and residential areas.