In the Internet era, most enterprises shift their marketing focus to online, and promote by integrating Internet resource platforms to break the bottleneck of enterprise development and open up online markets. It is very difficult for enterprises to gain online market share with the help of online marketing, which requires operators to have a detailed and comprehensive understanding of the whole online marketing promotion. Only by enriching the ways of marketing promotion can we expand channels to grasp the essence of users, better carry out marketing promotion, increase users and realize sales transformation. The following small series will explain to you how enterprises can do a good job in the whole network marketing promotion. What is the whole network marketing? The literal meaning of our direct disassembly is easy to understand. Here are several key information "all", covering all directions and channels; "Net", Internet platform and online promotion channels; "Marketing", the goal is to get more orders, and the goal can be divided into brand image building and online customer acquisition in stages. Simply put, the whole network marketing promotion is a series of promotion and implementation actions around the marketing objectives of enterprises (enhancing brand image/acquiring customers/others) on all Internet platforms. Knowing what the whole network marketing is, let's take a look at how the enterprise does the whole network marketing promotion: defining the core products and services of the enterprise and accurately positioning the products or services of the enterprise can help the enterprise find the selling point of its own products and services and facilitate the later promotion of the enterprise. How to find a selling point? Enterprises must first have a certain understanding of their own products, and then compare the competing products similar to the products in the market, and compare them one by one from the aspects of product quality, after-sales service, sales model and promotion model, so as to find the advantages of their own products and refine them into selling points. 2, positioning consumer groups, crowd portraits In order to effectively carry out the whole network marketing promotion, positioning consumer groups is an essential step. Both the current network promotion and traditional promotion methods not only waste the limited marketing resources of enterprises, but also attract the attention of most users. Even if there are several customers consulting, it is difficult to carry out sales transformation. Therefore, before the whole network marketing promotion, enterprises should screen their own consumer groups, analyze users' needs and carry out targeted marketing promotion, so as to bring accurate traffic to enterprises and promote product sales growth. 3. Predicting customers' actions is the Internet information age, and everyone is very dependent on search engines. In the whole process of network marketing, enterprises should put themselves in the customer's point of view and think with the customer's thinking, so how can customers find you? Under normal circumstances, in order to enable customers to search their own enterprise information, enterprises should prepare two keywords for them, one is brand keyword, the other is core keyword, and they should also prepare auxiliary keywords, and then write articles and send questions and answers purposefully around the keywords, so that customers can see the product information of enterprises when searching these keywords, which keywords are the same, and finally promote sales transformation. There are two ways to rank keywords. One is seo, which has the advantage of free continuous marketing promotion. The other is SEM, also called bidding promotion, which is a paid promotion method. The advantage is that the marketing promotion effect is immediate. It mainly includes four aspects: (1) platform construction, pc marketing website+mobile website+micro-website (mall) construction, which is the basic foundation, and now it can be basically solved in one stop. (2) keyword optimization, which is the core of the core. (3) website SEO optimization specific operation. (4) The whole network promotion with Baidu as the core includes 13 aspects. Having done the above four things well, you are basically an Internet promotion expert. Platform construction: you must first have a website and system, pc marketing website+mobile website+micro-website (mall) construction, how to do the website? The enterprise website of small enterprises is a marketing website, focusing on products and marketing promotion, with brand information; Large enterprises or group companies do portal websites, focusing on enterprise strength and cultural display and information release; Websites that focus on product sales and display products should be mall websites, such as Xiaomi's website and Apple's website. Large enterprises will naturally rank by bidding, and they don't blink for tens of thousands a day, but China is more of a small and medium-sized enterprise, even a small and micro enterprise. How can small and micro enterprises afford hundreds of thousands of promotion fees a day, so there is SEO or whole network promotion with Baidu as the core. Select the promotion platform. The focus of the whole network marketing promotion of search engine promotion platform is search engine marketing. There are many search engines, among which the famous ones are Google, Baidu, 360, Bing, sogou, Headline Search, WeChat Search and so on. The website improves its ranking through SEO optimization with the face of an enterprise. Improve the loading speed and webpage display speed of mainstream enterprise website search engines (Baidu, sogou, Google, 360 search, etc.). ), making it easier for users to find enterprise information when searching for related products or services in search engines, thus improving the credibility of users. Second, news media promotion media platforms: Sina, Sohu, Netease, Tencent, China, China, Phoenix, etc. New media websites: Baijiahao, Today's Headlines, WeChat official account, Sohu, Sina Watch, Ali, Fun Headlines, etc. News marketing means that enterprises use newsworthy events or organize various activities to create news hotspots, attract the attention of the media and the public, improve social visibility, shape the good image of enterprises, and finally promote the sales of products or services. Third, short video and map promotion Today's popular short video platforms such as Tik Tok, Aauto Quicker, Microvision, WeChat short video, snapshot, national small video, good-looking video and many other short video platforms. The traffic is very impressive and free, but it is the most expensive and free in the world. Doing a good job in short video marketing promotion requires continuous high-quality video themes. Today, Tik Tok is also diverse. Many people earn money and flow from Tik Tok, which is a good platform for enterprises to do marketing promotion. In addition, Baidu map, Gaode map and Tencent map are the address signs of merchants, and they are also places that enterprises need to pay attention to. Fourth, the question and answer platform marketing promotes the marketing model of question and answer. First of all, we should screen out a high-quality question and answer platform. For example, Baidu Know, sogou Q&A, 360 Q&A, Wukong Q&A, Zhihu and other platforms. These platforms are all highly weighted platforms, and once they are included, their rankings and traffic are very impressive. When asking questions, you can't generalize, but ask questions in a targeted way. All we have to do is observe the blood. After the successful release, you should test the question and answer content at any time. It may be deleted, so we need to find the reason and avoid repeating it next time. V. Encyclopedia marketing promotion Encyclopedia marketing is a network marketing method to build corporate brand and popularity. With the popularity of the internet, many people will search online first when they encounter strange things. After the project is successfully created, the information will not disappear, and the ranking is quite high, so it can be optimized twice. The combination of encyclopedia and library will get twice the result with half the effort. Common platforms are: Baidu Encyclopedia, 360 Encyclopedia, Wikipedia, Interactive Encyclopedia, Sogou Encyclopedia, UC Encyclopedia, Chinese Encyclopedia, Global Encyclopedia, Baidu Library, Douding Library, 360 Library and other platforms. 1. self-media promotion: Baidu Baijia number, headline number, big fish number. Sina, Sohu, Netease, teng letter, People's Daily, Xinhuanet, CCTV and other media platforms. 2. Forum marketing, Baidu Post Bar, Tianya Forum and other online communication platforms, 3. The promotion of B2B classified information is still important for enterprises with products and related services, which can bring exposure and customers directly. 4. Q&A platform: Baidu Know, sogou Ask, 360 Q&A, Zhihu and other Q&A platforms. 5. Short video platforms: Car Aauto Quicker, Tik Tok, Watermelon Video and other short video platforms. 1, wechat wechat has become an indispensable social software on people's mobile phones because of its advantages of organic combination of mobility and humanized application. 2. Weibo takes Weibo as the promotion platform. Enterprises or individuals spread information to netizens by publishing Weibo information, and establish a good corporate image and product image. Every fan is a potential marketing target. 3. Baidu Baidu is the largest search engine in China and has a super traffic portal, so its advantages in promotion have attracted the favor of many advertisers. 4. Today's headline Today's headline is a news consulting APP. The platform integrates all kinds of information, and users are involved in all walks of life. It has always been committed to recommending the right news to the right people, and its users are very sticky. 5. Short video Nowadays, brushing short videos has become a pastime of people's fragmentation time. Short video occupies the air of internet traffic because of its interesting novelty and short time consumption, among which Tik Tok and Aauto Quicker are the two short video platforms that users are most familiar with. The popularity of soft text promotion is really because it can bring tangible benefits to consumers. The above soft text promotion effect is only one department. It's really nervous to do the re-election promotion of any website, otherwise the money is likely to be wasted, and it's probably not the most expensive. As a senior practitioner in the soft text promotion industry, we will, as always, provide more and more high-quality soft text promotion services to consumers through skill innovation. It is a simple matter to choose the promotion platform for the whole network marketing. Due to the continuous updating and iteration of Internet technology, there are more and more network platforms now. Common network platforms include: news media platform, self-media platform, question-and-answer platform, Baidu Encyclopedia platform, video platform, WeChat official account platform, blog, forum, post bar, library and so on. Enterprises can choose the appropriate platform for marketing promotion according to their actual situation. Network-wide marketing covers multiple platforms. Network-wide marketing is the integration and publicity of all resources on the network. In addition to the above, there are WeChat Weibo self-media marketing, forum blog marketing, news media marketing, live video marketing and so on. If you are also interested in the whole network marketing promotion, welcome to communicate together.