In the Internet era, the rapid spread of information makes people quickly enter the era of information explosion. Internet APP is a convenient carrier for people to spread and receive information, and it also creates new media personnel. They express their thoughts, knowledge, opinions and interests by registering their professional titles. Next, Jintou Bian Xiao will introduce the matters that should be paid attention to in the operation of headline numbers.

First, the content, thoughts, ideas and opinions of fried rice

Title is an important means for media people to spread their ideas. As the title operator, we must first understand the demands and needs of the participants, so as to make our title have quality and unique content competitiveness.

Many title numbers are not effective, the number of fans is small, and the attention is low. The main reason is that the content of one's own title does not enable readers to acquire useful knowledge after reading, but only imitates other people's views and contents.

If you want to run the top number well, you must attract hundreds of directors, make your own content unique, innovative and distinctive, and attract readers' attention.

For example, the same thing, most media people around a point, refute his point of view, cut into new points. Your content is unique and can attract top traffic.

Second, avoid unclear positioning.

As a means of information dissemination, titles can be divided into sports, health care, food, fitness, current affairs news, military and other fields. As a personal title number, trying to cover all the contents will only lead to no core competitiveness of the title number. As a human being,

Only by doing what you are best at, putting all your energy into it and making unique content can you be unique among many titles.

Third, the title should not be too common.

Content operation, novel content, giving readers different feelings, diligent staff, and continuous attention to news events in their own fields are known to most people, but it is not enough to have novel content and timeliness, and simple and skilled titles are needed.

Headlines are so common that readers lose interest and don't go home. The title is simple, unique and clear, which brings curiosity to readers.

If you want to have your own title number, tens of millions of fans and the appeal of fans, you can get what you want by avoiding these three problems when operating the title number.