1. Deep development mode of agricultural products. Through planting creativity, diverse creativity, packaging creativity, use creativity, family creativity and other means, the traditional edible function and routine use of agricultural products will be changed, and ordinary agricultural products will be turned into souvenirs and works of art with dual value. For example, Daxing, which is famous for producing watermelons in Beijing, produces "glass watermelons" through more than ten processes, such as liquid filling, sealing and decoration. The cost of each process is as high as that of 500 yuan. In addition, there are colorful bonsai vegetables, bonsai fruits, interesting bean plastic paintings, grain paintings, special-shaped fruits, dried fruits and so on. On the basis of respecting the traditional functions of agricultural products, through the perfect combination of culture and creativity, the multiple functions and characteristics of agricultural products are tapped, which greatly improves the economic value of agricultural products.
2. The mode of using resources wisely. By-products that used to be wastes in the process of agricultural production can be turned into valuable products or handicrafts through clever use of their shapes, colors, materials and spiritual and cultural elements. For example, painting with crop straws, weaving handbags, pet baskets and so on. Paste freehand brushwork with shells, leaves and branches; Making egg carvings, paintings and other handicrafts with bird eggs or eggshells; Use all kinds of beans to make mobile phone chains, necklaces, bracelets and other small ornaments or make paintings, door curtains, etc. Use corn bud leaves, cotton shells, willow branches, etc. Such as dried flowers. Ventilation farm, an agricultural creative project developed in Badaling Town, Yanqing County, Beijing, is another masterpiece of waste utilization. They let tourists (mainly stressed urban white-collar workers) smash corn stalks in the corn field where the ears of corn have been picked, so as to vent their anger and release their pressure, and achieved good results.
3. Creative agricultural park mode. Creative agriculture park is one of the main carriers to develop creative agriculture. For example, "Hai Zi Xiangdi Art Manor" in Miyun County, Beijing covers an area of 300 mu and grows more than 200 kinds of precious medicinal materials such as lavender and perilla, forming a comprehensive agricultural sightseeing tourist area, situational leisure resort and cultural and creative industrial area integrating health, vacation, leisure, experience, wedding photography, film and television shooting and artistic creation. Vanilla Garden takes creativity as the breakthrough point, takes love as the theme, and tries its best to shape the romantic atmosphere of Provence through the packaging and utilization of vanilla culture. In Hangzhou, Zhejiang Province, Tong Jia Country Park has set up functional areas such as fine agricultural park, fine Gui Huayuan, fruit picking garden, self-cultivation area, creative new world, world landscape park, Wizard of Oz, animal park, etc., to form a creative agricultural park integrating entertainment, catering, accommodation, business meeting and farming experience.
4. Creation mode of agricultural culture. Take agricultural production as artistic creation, and let it carry more human emotions and cultural connotations; The humanistic elements in social life are organically integrated with agricultural resources and transformed into management resources to maximize the added value of products. In some areas of Beijing, according to the pre-designed plan, a "maze array" is planted with corn stalks to build new places suitable for people's sightseeing and leisure. "City" and "agriculture" are truly integrated, and the income is 20 ~ 50 times that of corn production. Mentougou's "Hualu Butterfly Garden" cooperated with the wedding company to release butterflies for the couple, which alone brought 10 million yuan in annual income. In some places in Zhejiang, various yin and yang molds are covered on agricultural products such as gourds to make model gourds. Using the homonym of gourd and "Fulu" and the traditional custom of people's pursuit of happiness and wealth, we carved flowers, birds, fish and insects, made art collections and carried forward gourd culture.
5. Agricultural spatial expansion model. Through the innovation of business philosophy and scientific and technological means, we will promote the optimal allocation of agricultural production factors in a wider range and in a wider field. For example, balcony agriculture: the "balcony agriculture" planting system successfully developed by Zhejiang University Agricultural Experimental Station and the intelligent vegetable cultivation machine successfully developed by Jiande Enterprise make balcony agriculture more professional, simple and popular, which not only meets the needs of urban residents to purify the air and beautify their rooms, but also satisfies the love of some residents for agriculture. Roof agriculture: Peng Qiugen, a farmer from Shaoxing, Zhejiang Province, has created a "green, low-carbon and environmentally friendly" roof paddy field. At the World Rooftop Greening Conference held by Tongji University in Shanghai, the "Rooftop Rice Farmer" was awarded the gold medal as the best person in the world. Office Farm: An enterprise in Shaoxing developed a miniature intelligent indoor plant planting system suitable for civil servants and white-collar workers to grow vegetables in the office in an experiential way, which solved the problem that vegetables could not be planted indoors without sunshine. Relying on this system, office farms in Zhejiang have developed to a great extent. In addition, there are various forms of courtyard agriculture and terrace agriculture.
6. Development of agricultural festivals. Festivals formed and developed in agricultural production activities are agricultural creative products integrating experience, leisure and consumption, and often have multiple functions such as eating, playing, appreciating and teaching. Specifically, it includes crop festival, animal festival, folk culture festival, comprehensive activity expansion festival and other forms. The "Agricultural Carnival" in Nanjing, through the interaction between farmers and citizens, has innovated the marketing concepts and methods of modern agriculture, created a unique creative agricultural brand in China, and attracted about 200,000 citizens to participate in each session.
7. Urban farmland (also called plaid manor) mode. Urban farm garden is also a favorite entertainment and leisure way for urbanites in Europe, America and Japan, which greatly exceeds the development momentum of golf. Its operation mode is to lease the suburban land to the public in blocks, with an area ranging from tens to hundreds of square meters, for planting fruits and vegetables or flowers and trees. Through individual farming, citizens can enjoy the pleasure of returning to the land and nature and get fresh and safe food. In Beijing, Liaoning, Ningxia and other places, this "lattice manor" is attracting more and more city people to become "farmers".
8. Regional brand combination mode. For example, Jinjiang District of Chengdu combines agriculture with painting, photography, sculpture, music creation and other artistic forms, and creatively creates five new rural features that are in line with local folk customs and have their own characteristics, such as Hu Axiang rural residence, Happy Meilin, Jiangjia vegetable garden, Dongli chrysanthemum garden and lotus pond moonlight, which is called the "five golden flowers" model. Fengxian District of Shanghai has also built a regional brand cluster development model of "one core, four parks and ten lines" according to its own characteristics. "One Core" is the core area of creative agriculture with Shanghai Fengxian Modern Agricultural Park as the core; The "Four Gardens" are Zhuanghang Agricultural Garden, Tuolin Green Capital Garden, Qingcun Shenlong Shenya Garden and Bay Urban Vegetable Garden. "Ten Lines" connect creative agricultural subjects such as one core and four parks, forming 10 creative agricultural sightseeing and leisure self-help experience lines.
(Shen Da Science and Technology Xu Sheng finishing)