Chapter I Macroeconomic Analysis of Soft Drink Industry
Section 1 Analysis of International Economic Environment
First, the process of economic globalization is accelerating.
Second, the new scientific and technological revolution has promoted the rapid development of the soft drink industry.
Third, the adjustment of the world industrial structure has accelerated the upgrading of the soft drink industry.
Section II Analysis of Macroeconomic Environment in China
I. Statistical Analysis of Major Humanities in China
Two. 1978-Analysis of Family Changes in China in 2005
Three. Analysis of per capita disposable income in urban and rural areas from 2003 to 2005
IV. Changes and structural analysis of per capita consumption expenditure from 2003 to 2005
Verb (abbreviation of verb) Analysis on the change of residents' health care consciousness
The second chapter analyzes the policy environment of China beverage industry.
Section 1 Analysis of Industrial Related Policy Environment
First, China issued the national food standard development plan.
Two, issued the "Interim Measures for the administration of food safety supervision information release"
Three, China will implement two new food labeling standards.
Section II Analysis of the Impact of Introducing New Standards
First, the classification of soft drinks related standards
Two, eight new provisions of food packaging
Third, food packaging will be standardized.
Section III WTO and the Influence of Tariff Policy
First, all-round competition brought by market globalization.
Second, Japan has implemented new beverage labeling standards.
Third, the EU raises the access standards for fruit juice.
Fourthly, Taiwan Province Province revised the label standard of fruit juice.
Chapter III Analysis on the Development of International Soft Drinks
Section 1 General situation of global beverage industry development
I. Overview of global beverage development
Second, the development status of the global soft drink market
Three. General situation of global beverage consumption
Fourthly, the development trend of the world beverage.
Section 2 Analysis on the Development of American Soft Drink Market
First, American soft drink consumption
Second, participants in the soft drink industry.
Third, the carbonated beverage market in the United States.
Fourth, the American functional health beverage market.
Verb (abbreviation for verb) "decaffeinated" market
6. American soft drinks are facing a new generation.
Section 3 Development of Japanese Soft Drink Market
First of all, the tea beverage market is highly competitive.
Second, the Japanese vegetable market
Third, the Japanese functional beverage market.
Fourth, the coffee market is growing steadily.
Section IV Development of European Soft Drink Market
First, Europe's fruit juice refreshing beverage market
Second, the European sports beverage market is expected to surpass the United States.
3. Drinking water market in Europe and Germany
Fourth, the French beverage market
Section 5 Soft Drink Market in Taiwan Province Province
I. Sales of Beverage Market in Taiwan Province Province in 2004
Second, the general situation of various beverages market in Taiwan Province Province.
Third, Taiwan Province Province's new standards for beverages.
Fourthly, the analysis of beverage consumers in Taiwan Province Province.
The second part analyzes the overall operation of soft drinks in China.
The fourth chapter analyzes the development of soft drinks in China.
The first section of the overall operation of China soft drink industry.
I. Profit and loss of soft drinks industry in China from 2003 to 2005
Two, 2003-2005 China soft drink industry production and marketing.
Three. Benefits of China Soft Drink Industry in 2003-2005
Four. China soft drink industry development index from 2003 to 2005
Section II Economic Comparison of Soft Drink Sub-industries in China
I. Profit and loss of soft drinks in China from 2003 to 2005
2. Production and sales of soft drinks in China from 2003 to 2005.
3. From 2003 to 2005, the soft drink industry in China benefited.
IV. Development Index of Soft Drink Industry in China from 2003 to 2005.
Section III Economies of Scale of Soft Drink Industry in China
I. Profit and loss of soft drink enterprises in China from 2003 to 2005
Two, 2003-2005, China soft drink production and sales of large, medium and small enterprises.
Three. Benefit of Soft Drink Enterprises in China in 2003-2005
Four, 2003-2005 China soft drink large, medium and small enterprises development index.
Section IV Economic Operation of Soft Drink Property Rights in China
I. Economic Profit and Loss of Soft Drinks in China from 2003 to 2005
Second, the economic production and marketing of soft drinks in China from 2003 to 2005.
Third, the economic benefits of soft drinks property rights in China from 2003 to 2005.
Four, 2003-2005 China soft drink industry economic development index.
Chapter V Supply and Demand of Soft Drinks in China
Section 1 Supply of Soft Drinks in China
I. Total output of soft drinks from 200/kloc-0 to 2005
Second, the output of soft drinks in 2003-2005
Three. Regional structure of soft drink production in 2003-2005
Four. Regional structure of soft drink varieties in 2005
5. Monthly structure of soft drink production from 2003 to 2005
6. Monthly output structure of soft drinks in 2003-2005.
Section II Supply Forecast of Soft Drink Market in China from 2005 to 2009
1.2005-2009 soft drink supply forecast in China.
2. China soft drink industry sales revenue forecast from 2005 to 2009.
Section III General Situation of Soft Drink Market Demand in China
1.1999-soft drink market demand in 2005
Second, the status quo of soft drink brands in China
Third, China soft drink channel marketing analysis
Four, China soft drink market rules
Section IV Major sales and sales changes in the soft drink market.
1. Sales volume and sales volume of carbonated drinks in the market from 20065438+0 to 2005
Second, the sales volume and sales volume of bottled (barrel) drinking water market from May 38, 2006 to October 2005
Iii. Market sales and sales volume of fruit juice drinks in 200 1-2005.
Iv. Marketing and sales of tea drinks in 200 1-2005.
Verb (abbreviation of verb) 200 1 Sales volume and sales volume of functional drinks in 2005
Six, 200 1-2005 sales volume and sales volume of milk-containing beverages
Section 5 Analysis of Influencing Factors of Soft Drink Consumption Demand
I. Commodity prices
Second, the income of consumers.
Third, consumers' preference for brands.
Fourth, consumers' packaging preferences.
Section 6 Analysis of Soft Drink Consumers
First, the composition of consumers
Second, the consumption characteristics of soft drinks
Third, the purpose and basis of consumption.
Fourth, the latest changes in consumer demand.
The fourth part is the analysis of soft drink market segmentation.
Chapter VI Carbonated Beverage Market
Section 1 Economic Operation of Carbonated Drinks
I. Profit and loss of carbonated beverage enterprises in 2003-2005
2. Production and Marketing Analysis of Carbonated Beverage Industry in 2003-2005
Third, the profitability analysis of carbonated drinks in 2003-2005
Four. Management indicators of carbonated drinks in 2003-2005
Analysis of carbonated beverage output in the second quarter
I. Output growth in 2003-2005
Second, the monthly changes of carbonated drinks in 2003-2005
Iii. Production of carbonated drinks in major regions in 2003-2005
Four, 2003-2005 carbonated beverage production concentration analysis
The third quarter carbonated beverage market demand analysis
1.20065438+0-Development of carbonated beverage market in 2005
Second, the difference between urban and rural carbonated beverage markets
Third, the market performance of major brands of carbonated drinks
Fourthly, the comparison of the promotion and operation of the main brands of carbonated drinks.
Section IV Development Trend of Carbonated Beverage Market
First, the adolescent obesity problem of carbonated drinks
Second, the substitution effect of other drinks.
Chapter VII Drinking Water Market
Section 1 Economic Operation of Drinking Water
I. Profit and loss of drinking water enterprises in 2003-2005
Second, the production and marketing analysis of drinking water industry in 2003-2005
Three. Profitability of Drinking Water Industry in 2003-2005
Four. Operation index of drinking water industry in 2003-2005
Analysis of drinking water output in the second quarter
I. Output growth in 2002-2005
Two. Monthly variation of drinking water content from 2003 to 2005
Three, 2003-2005, the main areas of drinking water production.
Four. Analysis on the Concentration of Drinking Water Production in 2003-2005
The third quarter drinking water market demand analysis
1. Sales volume and sales growth of drinking water market in China from 20065438+0 to 2005
Second, the development status of bottled water
Second, the development of mineral water market.
Third, the market performance of major brands of drinking water
Fourthly, the promotion and operation comparison of major brands of drinking water.
Section IV Development Trend of Drinking Water Market
First, bottled water is still very promising in China.
Second, foreign "water merchants" dare not despise the Asian market.
Third, the bottled water industry may reshuffle.
Fourth, the substitution analysis of high-end drinking fountains for bottled water
Chapter VIII Fruit Juice and Beverage Market
Section 1 Economic Operation of Fruit Juice Drinks
I. Profit and loss of juice and beverage enterprises in 2003-2005
Second, the production and marketing analysis of fruit juice and beverage industry in 2003-2005
Three. Profitability of Fruit Juice and Beverage Industry in 2003-2005
Four. Operation Index of Fruit Juice and Beverage Industry in 2003-2005
Section 2 Analysis of Fruit Juice and Beverage Output
I. Output growth in 2002-2005
2. Monthly changes of juice drinks from 2003 to 2005.
Three, 2003-2005, the main areas of fruit juice beverage production
Iv. Analysis on the Concentration of Fruit Juice and Beverage Production in 2003-2005
The third quarter fruit juice beverage market demand analysis
1. Fruit juice sales and sales growth in China from 20065438+0 to 2005
Second, research on the growth point of fruit juice beverage demand
Thirdly, the per capita consumption demand analysis of fruit juice in China.
Fourth, the market performance of the main categories of fruit juice drinks
Verb (abbreviation of verb) Comparison of promotion and operation of major brands of juice drinks
Section IV Development Trend of Fruit Juice and Beverage Market
First, the consumer market is upgrading.
Second, the brand image of female juice drinks has been recognized.
Third, the key to success is differentiation.
Fourthly, the consumption of fruit juice drinks in China has gradually entered the stage of brand consumption.
Chapter IX Milk Beverage Market
Section 1 Economic Operation of Milk-containing Beverage
I. Profit and loss of milk and beverage enterprises in 2003-2005
Two, 2003-2005 milk and beverage industry production and marketing analysis
Three. Profitability of milk and beverage industry in 2003-2005
Four. Operation index of milk and beverage industry in 2003-2005
Section 2 Market demand analysis of milk-containing beverages
1. Sales volume and sales growth of milk-containing beverages in China from 20065438+0 to 2005.
Second, the main varieties of milk-containing beverages
Third, the market performance of major brands of milk-containing beverages
Fourth, the promotion of major brands of milk-containing beverages.
Section 3 Development Trend of Milk Beverage Market
Chapter 10 Solid Beverage Market
Section 1 Economic Operation of Solid Drinks
I. Profit and loss of solid beverage enterprises in 2003-2005
Second, the production and marketing analysis of solid beverage industry in 2003-2005
Three. Profitability of Solid Beverage Industry in 2003-2005
Four. Operation index of solid beverage industry in 2003-2005
SWOT analysis of solid drinks in the second quarter
First, the analysis of the advantages of solid drinks
Second, the shortcomings of solid drinks analysis
Third, the opportunity analysis of solid drinks
Fourth, the threat analysis of solid drinks
Section 3 Development of Solid Beverage Market
First, the overall market development of solid drinks in China
Second, the comparison of different types of solid beverage consumers.
Third, the market performance of major brands of solid drinks
IV. Comparison of promotion and operation of major brands of solid drinks
Section IV Development Trend of Solid Beverage Market
Chapter III XI Tea Beverage Market
Section 1 Current Situation of Tea Beverage Market
I. General situation of tea beverage market
Second, 200 1-2005 China tea beverage market sales and sales growth.
SWOT analysis of tea drinks in the second quarter
First, the advantage analysis of tea drinks
Second, the shortcomings of tea beverage analysis
Third, the opportunity analysis of tea drinks
Fourth, the threat analysis of tea drinks
Section 3 Development of Tea Beverage Market
First, the overall market development of tea drinks in China
Second, the market performance of major brands of tea drinks
Third, the development of tea beverage packaging
Fourthly, the comparison of promotion and operation of major brands of tea drinks.
Section IV Development Trend of Tea Beverage Market
1. Sugar-free tea drinks have broad prospects.
Second, instant tea drinks have become the mainstream.
Chapter XII Functional Beverage Market
Section 1 Current Situation of Functional Beverage Market
First, the development of functional drinks
Second, the main types of functional drinks
Third, the sales volume and sales growth of functional drinks in 200 1-2005.
Fourth, the selling point of functional beverage consumption.
SWOT analysis of functional drinks in the second quarter
First, the advantage analysis of functional drinks
Second, the disadvantage analysis of functional drinks
Third, the opportunity analysis of functional drinks
Fourth, the threat analysis of functional drinks
Competition analysis of functional drinks in the third quarter
First, the basic competition rules of domestic beverage industry
Second, functional drinks play emotional drinks
Third, the competition of major brands of functional drinks
Fourthly, the marketing strategy of functional drinks.
Chapter XIII Market Analysis of Soft Drink Substitutes
The first section analyzes the development of China beer market.
1.2003-2005 Beer Production in China
Second, the beer business in 2003-2005
Third, the competition pattern of China beer.
Four, the main factors affecting the development of China wine industry.
Section II Analysis on the Development of Dairy Products Market in China
First, the output of dairy products in China from 2003 to 2005
Second, the demand for dairy products.
Three. Analysis of Industry Sales in 00-05
Fourthly, the competition pattern of dairy products market in China.
The fourth part studies the marketing environment of soft drinks in China.
Chapter 14 Study on the consumption characteristics of urban soft drinks consumers in China.
Section 1 Study on Drinking Water Consumers in Ten Cities of China
Firstly, the basic characteristics of drinking water consumers are analyzed.
Comparison of Drinking Water Consumption Frequency in Ten Cities
(b) Analysis of consumption frequency of consumers of different ages in ten major cities.
(c) Analysis of consumption frequency of consumers with different income levels in ten major cities.
Second, analysis of drinking water consumption habits
(A) Analysis of consumption habits of consumers in ten major cities on different occasions
(b) Studying the brand habits of consumers in major cities
Third, preference analysis of drinking water packaging forms
(a) Study the packaging preferences of consumers of different ages in ten major cities
(b) To study the packaging preferences of consumers with different income levels in ten major cities.
Fourthly, the study of heavy consumers of drinking water.
(1) Age distribution of heavy consumers in top ten cities
(B) Analysis of influencing factors of heavy consumers' purchase in top ten cities
Packaging Preference of Heavy Consumers in Ten Cities
Section II: Investigation on the Consumers of Fruit Juice and Beverage in Ten Cities of China.
First, the analysis of the basic characteristics of consumers
Comparison of consumption frequency of juice drinks in ten major cities
(b) Analysis of consumption frequency of consumers of different ages in ten major cities.
(c) Analysis of consumption frequency of consumers with different income levels in ten major cities.
Second, the analysis of consumption habits of fruit juice drinks
(A) Analysis of consumption habits of consumers in ten major cities on different occasions
(b) Studying the brand habits of consumers in major cities
Third, preference analysis of packaging forms of fruit juice drinks
(a) Study the packaging preferences of consumers of different ages in ten major cities
(b) To study the packaging preferences of consumers with different income levels in ten major cities.
Fourthly, the study of heavy consumers of fruit juice drinks.
(1) Age distribution of heavy consumers in top ten cities
(B) Analysis of influencing factors of heavy consumers' purchase in top ten cities
Packaging Preference of Heavy Consumers in Ten Cities
Chapter 15 Analysis of soft drink marketing channels in China
Section 1 Current Situation of Soft Drink Channels
First, the traditional sales channel model.
Second, several means to control sales channels
Third, the basis for the choice of soft drink sales channels
Fourthly, the channel integration of soft drink enterprises.
The second quarter soft drink sales terminal strategy
First, the strategic advantages of terminal marketing
Second, the dealer selection and institutional setup
Third, the market distribution and product display
Fourth, terminal promotion.
Verb (abbreviation of verb) dealer performance award
Section III Product Promotion Strategies for New Enterprises
First, differentiated marketing strategy.
Second, the new product listing process
Third, product trial sale.
Fourth, centralization strategy.
The fifth part is the leading soft drink enterprises in China and their investment analysis.
Chapter 16 Leading soft drink enterprises
Section 1 Comparison of Coca-Cola and Pepsi-Cola Management
I. Comparison of global business performance
2. Comparison of business performance in China.
Third, the comparison of China's strategic layout
Fourthly, the comparison of Chinese marketing methods.
Section 2 Comparison between Wahaha and Steady Management
I. Comparison of Operating Performance
Second, the strategic layout comparison
Third, brand operation comparison
Fourth, the comparison of marketing skills.
Section 3 Comparison between Unification and Master Kong's Management
I. Comparison of Operation from 2003 to 2005
Second, unify the strategic layout of innovation.
Third, the comparison between brand-new and unified market operation.
Section IV Management Comparison between Lulu and Coconut Island
I. Comparison of Operating Performance from 2003 to 2005
Second, the industrial layout of Coconut Island and Lulu Group
Third, the brand strategy of Coconut Island and Lulu Group.
Section 5 Comparison of Nongfu Spring and Huiyuan Management
I. Comparison of Operating Performance from 2003 to 2005
Second, the comparison of the strategic layout of Nongfu Spring and Huiyuan
Thirdly, the advantages and disadvantages of Nongfu Spring and Huiyuan brands are compared.
Section VI Management Comparison between Nestle and Danone
I. Global performance comparison
2. Nestle and Danone invest in China.
Three. The Performance of Nestle and Danone in China
Chapter 17 Analysis of Soft Drink Investment in China
Section 1 Analysis of Investment Characteristics of Soft Drink Industry in China
I. Scale of Industry Investment
Second, the soft drink industry investment payback period
Third, the profitability analysis of the soft drink industry
Fourth, the growth of the soft drink industry.
Section II Analysis of Entry Barriers of Soft Drink Industry in China
1. Laws and regulations on soft drink production in China.
Second, the capital requirements of soft drink enterprises
Third, the technological development of soft drink industry.
Section III SWOT Analysis of Soft Drink Industry in China
I. Weaknesses/threats
Two. Advantages/opportunities
Section IV Analysis of Entry Barriers of Soft Drink Industry in China
1. Laws and regulations on soft drink production in China.
Second, the capital requirements of soft drink enterprises
Three, soft drink industry technology development requirements
Section V Analysis of Important Investment Direction of China Beverage Industry
I. Investment opportunities in the tea beverage market
Second, investment opportunities for functional drinks
Third, investment opportunities in the coffee market.
Chart catalogue
Chart1Main composition of population in 2004
Chart 2 1998-2005 Per capita income table of urban and rural residents
In 2003-2004, the national consumer price increased year on year.
Chart 4 1998-2004 Engel coefficient growth chart of urban and rural households in China.
Chart 5 1990-2003 Per capita health care expenditure of urban and rural residents in China.
Chart 6 List of related standards for soft drinks
Chart 7 1996-2002 Average growth rate of carbonated beverage consumption
Chart 8 Basic situation of German mineral water industry in 2000
Chart 9 European mineral water consumption in recent years
Chart 10 List of Refreshing Beverage Labels in Taiwan Province Province
Chart 1 1 Fruit juice brands that have been drunk within three months in Taiwan Province Province.
Chart 12 Chart on Consideration of Consumers' Tea Beverage Purchase in Taiwan Province Province.
Chart13 Number of soft drink enterprises in China from 2003 to 2005
Chart14 Loss growth chart of soft drinks industry in China from 2003 to 2005.
Chart15 List of production and sales profits of soft drinks industry in China from 2003 to 2005.
Chart16 The profitability of China soft drink industry declined in 2003-2005.
Chart17 Proportion chart of expenses and income of soft drinks industry in China from 2003 to 2005.
Chart18 Comparison of the number of enterprises in various sub-sectors of soft drinks in China from 2003 to 2005
Chart19 Comparison of the number of loss-making enterprises in various sub-sectors of soft drinks in China from 2003 to 2005
Comparative chart of soft drinks industry losses in China from 2003 to 2005.
Chart 21Growth chart of soft drink sales revenue in China from 2003 to 2005.
Fig. 22 Total profit growth of soft drinks in China from 2003 to 2005.
Figure 23 Comparison of gross profit margin of soft drinks in China from 2003 to 2005.
Chart 24 Comparative chart of soft drink sales profit rate of various sub-industries in China from 2003 to 2005.
Fig. 25 Comparison of profit rate of soft drinks in various sub-industries in China from 2003 to 2005.
Chart 26 Development Index of Soft Drink Sub-sectors in China from 2003 to 2005
Chart 27 Number of soft drink enterprises in China from 2003 to 2005
Chart 28 Loss Quantity Chart of Soft Drink Enterprises in China from 2003 to 2005
Figure 29 Loss-to-face ratio of soft drink enterprises in China from 2003 to 2005
Comparison chart of sales revenue of soft drink enterprises in China from 2003 to 2005.
Chart 31comparison chart of total profits of national soft drink enterprises from 2003 to 2005.
Comparative chart of gross profit margin of large, medium and small enterprises in soft drink industry in China from 2003 to 2005.
Comparison chart of sales profit rate of large, medium and small enterprises in China soft drink industry from 2003 to 2005.
Comparative chart of profit rate of large, medium and small enterprises in soft drink industry in China from 2003 to 2005.
Proportion chart of expenses and income of large, medium and small enterprises in soft drink industry in China from 2003 to 2005.
Table of profit and loss of soft drink enterprises of various economic types in China from 2003 to 2005.
Comparative chart of losses of soft drink enterprises in China from 2003 to 2005.
Chart 38 List of sales income of soft drink enterprises of various economic types in China from 2003 to 2005
Figure 39 Proportion of sales revenue of economic enterprises in China soft drink industry from 2003 to 2005.
List of total profits of soft drinks industry in China from 2003 to 2005.
Chart 41Proportion chart of total profits of various economic enterprises in China soft drink industry from 2003 to 2005.
Comparison chart of profit rate of soft drink enterprises in China from 2003 to 2005.
Comparison chart of sales profit rate of soft drink enterprises in China from 2003 to 2005.
Comparison chart of expense-income ratio of soft drink enterprises of various economic types in China from 2003 to 2005.
Fig. 45 Chart of soft drink production in China from 2003 to 2005.
Growth chart of soft drink varieties in China from 2003 to 2005.
Proportional chart of soft drink production in China from 2003 to 2005.
List of soft drinks output in major provinces and cities of China from 2003 to 2005.
Fig. 49 Proportion chart of soft drink production in China in 2005.
Chart 50 Proportion chart of soft drink production in China in 2004.
Chart 51Proportion chart of soft drink production in China in 2003.
Chart 52 Proportion chart of carbonated beverage production in China from June 5 to September 2005.
Figure 53 Monthly trend chart of soft drink production in 2003-2005
Monthly trend chart of soft drink production in China in 2003.
Monthly trend chart of soft drink production in China in 2004.
Figure 56 Monthly trend chart of soft drink production in China in 2005.
Chart 57 1999-2004 Apparent demand development speed of China soft drink market.
Chart 58 Deep Distribution Mode of Soft Drink Retail Channel
Chart 59 2001-Chart of sales growth of carbonated beverage market in China in 2005.
Chart 60 20065438+0-China carbonated beverage market sales growth chart in 2005.
Chart 612001-Chart of sales growth of bottled drinking water market in China in 2005.
Chart 62 20065438+0-China bottled drinking water market sales growth chart in 2005.
Chart 63 2006 54 38+0-2005 China fruit juice beverage market sales growth chart.
Chart 64 2006 54 38+0-2005 China fruit juice beverage market sales growth chart.
Chart 65 2006 54 38+0-2005 China Tea Beverage Market Sales Growth Chart
Chart 66 20065438+0-sales growth chart of China tea beverage market in 2005.
Chart 67 2006 54 38+0-2005 China Functional Beverage Market Sales Growth Chart
Chart 68 2006 54 38+0-2005 China Functional Beverage Market Sales Growth Chart
Chart 69 2006 54 38+0-2005 China milk beverage market sales growth chart.
Chart 70 2006 54 38+0-2005 China milk beverage market sales growth chart.
Chart 7 1 Comprehensive comparison chart of purchasing factors of heavy consumers of fruit juice drinks
Fig. 72 Comparison of consumption frequency of juice beverage consumers with different income levels in Beijing.
Fig. 73 Comparison of consumption frequency of juice drinks consumers with different income levels in Shanghai.
Chart 74 Comparison Table of Brand Replacement Habits of Fruit Juice Drinks among Consumers in Major Cities
Fig.75 Juice drinks are the most popular drinks in China.