I. Theme and objectives
1, carry forward the Chinese herbal medicine culture, give play to the resource advantages of "Chinese medicine family", and spread the healthy and natural China traditional way of hair care and health preservation.
2. Celebrate the successful listing of Wang Ba Company and Zhuifeng Shampoo on the Hong Kong Stock Exchange.
3. Repaying social care for students and subsidizing poor students.
4. Resist the fake products and let everyone use the real Wang Ba shampoo.
Second, the time and place
20xx165438+1October 22nd to New Year's Day (specific time depends on actual activities, limited to 10000 places).
Only Pingdingshan College, Pingdingshan Institute of Technology, Pingdingshan Vocational and Technical College and Pingdingshan Radio and TV University are allowed.
Third, the promotion method
1, gift promotion
Free samples of bagged shampoo will be provided for everyone to use at the event site, and free bagged shampoo will be distributed at the intersection with the largest traffic in campus, dormitory and class to cover the whole school to the maximum extent.
2. Amazing discounts, providing special prices for activities to stimulate students to buy promotional activities.
3, face-to-face sales between classmates
Direct face-to-face sales activities with classmates, as students, are more likely to attract each other's trust.
4. Powerful publicity storm
(1, make full use of blackboard newspaper publicity.
Write the activity notice on the blackboard in every classroom of the school, because students have to attend classes in the classroom, so everyone can see that the coverage rate of this publicity method is at least 95%;
(2) Put up some posters reasonably and appropriately.
Posting exquisite posters on the publicity column;
(3) leaflet publicity
Sending leaflets to each student dormitory can achieve large-scale advertising coverage;
(4) Campus network publicity
Make pre-event publicity on the bbs of the activity university, so that more students can know the information of the activity.
Publish activities and product information in campus qq group.
Fourth, focus on launching
While giving love, you also have the opportunity to get unexpected gains (see the leaflet for details). ...........................................................................................................................................................
Verb (abbreviation of verb) personnel arrangement
Qi, Geng Ran, Liu
(According to the specific circumstances of the course, different personnel are generally responsible at different times and places, and the division of labor is clear to individuals)
Choose a team leader to lead the work and keep in touch with Director Wang.
Matters needing attention of personnel in the implementation stage of intransitive verbs
1) Promoters should seize the favorable opportunity, make opening remarks, take the time to promote products, apply products, give promotional items, post advertisements, etc.
2) Promoters should adjust their psychological state, change the content and way of oral expression, adjust their voice, speed and rhythm, coordinate their actions, pay attention to their appearance, etc. according to the actual situation on the spot, and sum up a set of high-speed and efficient promotional lingua franca for promotion and adjustment.
3) Promoters should pay attention to the flexible use of the following two ways in on-site promotion: inculcating ideas, promoters should be good at selling goods with pure concepts; For example, emotional communication, through their own student identity and use effect to trigger consumers' desire to buy.
Seven, the rest:
1) Budget control shall be the most reasonable.
2) If the product is not satisfied for three days, it will be returned in three days if the outer packaging is not damaged and the secondary sales will not be affected.