1. Unique taste and formula: Baike milk tea adopts a unique tea base and milk, as well as an exclusive formula, which makes its taste and taste different from other milk tea brands and attracts the taste buds of many consumers.

2. Brand image and story: The brand image and concept of Baike milk tea are clear, emphasizing the combination of nature, health, quality and innovation, which meets the needs and expectations of consumers. In addition, one of its founders is actually a well-known game anchor, which also brings more attention and topicality to the brand.

3. Marketing strategy: Baike milk tea also has a lot of ingenuity and creativity in marketing, such as holding activities, launching new products, and cooperating with stars to continuously attract and consolidate consumers' attention and loyalty.

4. Communication power of social media: On social media, Baike milk tea also has strong communication power. Through the promotion and sharing of various platforms, more people will know about this brand and have the willingness to buy.

Generally speaking, the success of Baike milk tea is inseparable from its products, brands, marketing and social media, and these factors are also some key elements that need to be possessed in today's fierce market competition.