After more than 20 years of development, China's demand for beauty cosmetics has surpassed that of Japan and South Korea, ranking first in Asia and second only to the United States and France in the world. In the future, China will inevitably become the largest consumer market in the world. With the implementation of China government's policy of expanding domestic demand, beauty industry is becoming the fifth largest consumption hotspot after real estate, automobiles, electronic communication and tourism.
The beauty industry in China is a sunrise industry with good development prospects and great potential. The rapidly developing beauty market is still in a state of disorderly operation. Looking around, major foreign brands have rushed to China. In the daily chemical line, almost all foreign brands dominate the world, while local brands in China still stay at the level of hype and marketing, and have not made efforts in research and development and quality. In the past, China, the largest market in the world, will be handed over to foreign brands in the future. Therefore, no matter from the strategic point of view, market point of view or consumer point of view, there is an urgent need for industry norms and solutions.
1. The rapid development of beauty industry in China leads to the lag of various laws and regulations, and the whole industry is in a state of disorderly competition. From R&D, production to sales to service, there is no standardized behavior and no standard implementation. Some unscrupulous operators use pit, fraud, abduction and other means to harm consumers. It can be said that in the rapid development of more than 20 years, the serious use of various additives and unlicensed and unqualified products have caused 80% consumers' skin damage to varying degrees.
In order to protect the legitimate rights and interests of consumers and ensure the healthy development of the market, state administration of traditional chinese medicine held the inaugural meeting of sub-health of traditional Chinese medicine in Diaoyutai, Beijing on September 20 1 1. The new policy has promulgated corresponding laws and regulations, so that there are rules to follow and laws to follow, cracking down on illegal production enterprises, operators and illegal employees, and resolutely banning illegal operators or unqualified production enterprises.
Second, looking at all kinds of media, advertisements for beauty salons and health products are overwhelming, various brands are mixed, big and small stars add fuel to the flames, various innovative advertising slogans "DNA technology" and "stem cell application", and a large number of scientific and technological concepts are hyped, exaggerating the effect and making consumers feel at a loss. In foreign countries, conclusions and results without clinical experiments and government approval can never appear in advertising language. The new policy will standardize various advertising terms and standards.
3. As the largest beauty consumption market in the world in the future, it has played a positive role in promoting the government's policy of expanding domestic demand, created tens of millions of job opportunities for solving labor and employment, brought harmony to countless families, and brought health and beauty to individuals. The media gave positive reports, and at the same time focused on reporting and exposing those unscrupulous operators, and publicized countless employees who made positive contributions in this industry. On February 20 12, the third issue of Traditional Chinese Medicine and Sub-health publicized the employees who made outstanding contributions to Fuzhengtang and franchise stores, and also made the whole society have a comprehensive understanding of the beauty industry. We should not only see that all of them are negative, but also establish a positive image for this dynamic industry.
Fourth, the beauty industry is not an independent discipline, but a marginal discipline, involving dermatology, physiology, psychology, nutrition, aesthetics, marketing and so on. Today's beauty industry has formed a complete industrial chain, but in terms of personnel training, it has always been crossing the river by feeling the stones. Today, almost all of them rely on practitioners to "survive, teach themselves and beg for death" to explore. The current situation urgently needs to comprehensively improve the quality of employees and cultivate talents. On June 20 12, Fuzhengtang formally established a new Dafang vocational training school in Beijing, and set up a junior college and short-term training mechanism to cultivate talents in this field, which will certainly drive the professional team in this industry. Since September 20 12, it has been recruiting students for the whole country, improving the quality of employees and cultivating professionals.
5. With the advent of the post-financial era, the global economy has begun to recover, and the beauty industry is accompanied by a large number of foreign brands. In the case that the domestic market cannot meet, they will definitely look to foreign markets, and the China consumer market is their first choice. In the future, the competition in China's beauty industry will be more intense. The competition of capital chain, product quality and talents is inevitable for the beauty industry. In order to prevent local brands from being eliminated in this field, the government will support and promote investors with strategic vision to improve their competitiveness.
& lt Annual Meeting on Innovative Development of Traditional Chinese Medicine and Sub-health >
Incorporate into national policies, treatment and health.
201September 15, hosted by state administration of traditional chinese medicine and assisted by Hong Kong Fuzhengtang; The annual meeting of innovation and development of traditional Chinese medicine and sub-health will be held in Diaoyutai, Beijing; At that time, relevant leaders from state administration of traditional chinese medicine, Ministry of Health, Chinese Medicine Association, Chinese Medical Doctor Association, Editorial Department of Traditional Chinese Medicine and Sub-health, Organizing Committee for Innovation and Development of Traditional Chinese Medicine and Sub-health Industry, and Beijing Luzhizheng Institute of Traditional Chinese Medicine will attend this grand meeting.
How will the beauty industry develop? It is better to respond to national policies whether to continue to operate or change careers.
How does life beauty care become an industry model? How can the beauty industry practitioners improve their professional and social status? What's the difference between "therapeutic health care" and "health care you are running now"? Professionalism and honesty will achieve your career, your qualification certificate, your professional effect and your legal operation. We need a clear navigation mark.
Beauty salon "sub-health industry development demonstration unit" honor! It must be the result of our benign development in the rectification norms.
Organizing Committee of Annual Meeting of Traditional Chinese Medicine and Sub-health Innovation and Development
Organizer: state administration of traditional chinese medicine
Co-organizer: Hong Kong (Guangzhou) Fuzhengtang
Contact institution in Northeast China: Dalian Yulin Bio-Chuangmei Group (Fuzhengtang Northeast Branch)