Now the situation of the whole hairdressing industry is very bad, which leads to a crisis of trust between barbershops and consumers. Running from the owner of the card office of the residential barber shop to the card office of the Dali hair shop is a renege. As well as the uneven haircut level of hairdressers, consumers dare not apply for cards, dare not try new stores casually, and dare not change hairdressers casually. The atmosphere of the whole industry is impetuous.

In this big environment, there is a barber shop in a residential building with a monthly income of 500 thousand. Carla is the owner of this barber shop. In 2020, she returned to her hometown of Yichun, Jiangxi from Shanghai Sassoon. The excellent professional skills and steady business model brought back from Shanghai made her decide to focus on high-end customers, give up all kinds of shops with large traffic and open barbershops directly in residential buildings in high-end communities. After choosing the address, she did these things to make the barber shop easily earn 500 thousand a month.

First of all, enhance the barber shop experience.

Because it focuses on high-end customers, Kara Barbershop tries its best to create a different consumption experience from street shops. The decoration style tries to downplay the sense of business and enhance the social attribute of the barber shop.

Second, the horizontal alliance obtained the initial membership.

The horizontal alliance has reached cooperation with local medical and beauty institutions and high-end beauty salons. Kara Barber Shop uses the universal card mode of the shortcut system. For example, if you recharge 5,000 yuan in a cooperative beauty shop, you can spend it in the beauty shop, or you can come to the barber shop or go to other cooperative businesses. With the universal card, you not only have special discounts, but also can automatically deduct money, which greatly increases the added value and rights of the membership card and realizes the drainage sales between different businesses.

Third, create the IP image of the studio with fan thinking.

Cara's studio did not enter the group buying platform, but used the initial members obtained by horizontal alliance to build its own traffic pool. She didn't bother customers with personal WeChat frequently in order to brush her sense of existence. But she uses the wake-up red envelope mode of the express system. As long as customers spend, they will return the red envelope, and it will not be returned in one day, but in 30 days. At 7 o'clock every morning, the system automatically sends the business bonus to the customer WeChat on time, and recommends that the customer have an extra red envelope. No one will refuse a red envelope, even high-end customers. Good morning red envelopes for 30 consecutive days are a very good way to close the distance with customers. Don't underestimate this red envelope. Carla's barber shop relies on this trick. Without publicity and promotion, customers living in residential buildings keep coming to the door. 1 month added 150 members, and the turnover reached 500,000.

In addition to WeChat red envelopes, Cara will also collect topics of interest to guests and hold regular theme exchange meetings in the store. While enhancing the social attributes of the studio, it greatly enhances the user's stickiness. And this time happens to be the time when customers like to bring friends most, and it is also the time when offline happens.

Carla enjoys the status quo. She is not a good marketer. There is such a shortcut system, which can free her from complicated marketing affairs and focus on her own specialty, and customers can keep finding her. The high monthly income of 500 thousand is the envy of relatives and friends in this small city.

Keywords: barber shop business model, industry solutions, enterprise management