The positioning of health care products is health care, so the product positioning has inevitably taken the elderly as the primary marketing choice. With the growth of age, it is difficult for the elderly to have a healthy performance in physical quality, and the elderly urgently need to improve their health level, which leads to a high degree of convergence between the applicable population and product promotion, and the elderly become the main audience of health care products.

For the elderly, efficacy is the most important aspect. For those three-no health care products, the psychological expectation of the elderly in this respect is just utilized, and the efficacy of the products is highly consistent with various diseases of the elderly. Most elderly people suffer from diseases. Once they hear that their diseases are possible or even guaranteed, they will inevitably choose to believe in products.

With the growth of age, the ability of most elderly people to distinguish things gradually declines, and they have no sense of distinguishing the so-called expert efficacy of sweet words. Even if they have appropriate preventive measures, they will gradually lose their protective psychology in the routine of swindlers. The methods of swindlers are constantly changing, but the ability of the elderly to distinguish things is declining. This gap gives the liar a feasible opportunity.