Before starting to operate the vibrato short video account, we must make clear the positioning, especially the enterprise vibrato short video. Only by defining the positioning and marketing objectives can we determine the consumer groups according to the positioning and objectives. In other words, the more accurate, vertical and weighted your account is, the more accurate your fans will be, the easier it will be to realize, and the more accurate the traffic you get.
Second, increase the quantity.
Enterprise vibrato short video account, after the new number is registered, you must first raise the number. In other words, it is conducive to directionally brushing the video content in the field corresponding to your account location, as well as likes, comments, forwards, etc. , which will increase the weight of your new number.
Third, original content output.
At present, the content of vibrato short video is divided into original and processing. If you want to operate the vibrato short video service for a long time and produce more original content, you can imitate the creation temporarily if you don't have good video creativity, but you must ensure that the video is original. Also, the video content must be vertical, which can stimulate the public's curiosity. Video content should have its own unique value, so as to obtain more accurate users and exposure.
Fourth, improve your own information, the more detailed the better, including avatar, nickname, mobile phone, Weibo, WeChat and so on.
5. Traffic pool: Every time a video is uploaded, the platform will give a certain amount of traffic, and then it will judge whether the video is popular according to the praise rate, comment rate and forwarding rate. If the first round is popular, it will be recommended for the second time.
If the second recommendation doesn't work well, your video will be ignored and there won't be much traffic. The key points are: likes, comments, forwarding and broadcast completion rate.
Six, upload video content format
1, the video duration should be at least 7 seconds, otherwise the video below 7 seconds cannot express valuable content.
2, video works as far as possible first vertical screen, as far as possible less horizontal screen or no horizontal screen.
3. When uploading videos, it's best to choose classification and label them.
4. Hard advertisements must not appear, and any platform will put an end to hard advertisements. But creative advertising can be implanted. For example, Jiang's video "They insist on watermelon juice and I want it cold" is to use watermelon itself as a container, mash dog meat into juice, and add ice cubes and Jiang. This advertisement, which is close to users' lives, has gained 6.5438+0.28 million likes and more than 2,200 comments.
5, the video must be clear, no watermark logo.
Seven. Release time
Pay special attention to the release time of the video. Every time period has the traffic of every time period, such as 8: 00 am 8:00- 10/0, afternoon 12- 2, and 6: 00 pm. The time to upload video should be controlled according to your own needs.
For example, some friends will write "When will I update the video" in their personalized signatures to let fans know when you release the video, and he will involuntarily watch your video at this time.
Extended data:
Operation and maintenance, a long-term "business" can not be made by eating old money. Operating and maintaining a fan base is an invincible magic weapon to make a Tik Tok live forever, because fans bring not only popularity, but also the possibility of commercial realization.
The main position of Tik Tok interaction is in the comment area, and sometimes the value of user comments even exceeds the content itself. The unique community atmosphere in the Tik Tok comment area also gives users a sense of belonging. Therefore, responding to comments and private letters, responding to the needs of fans and paying attention to the operation of the comment area should be what the owner needs to do.
Operation and maintenance can make old fans sticky to Tik Tok and generate certain demand, thus attracting more new fans, and adding more popularity to Tik Tok through word-of-mouth publicity and comment forwarding of old fans.