Okay, let's get down to business. In fact, there are many well-known brands on the market, but the products are basically branded. Let me summarize some representative ones for you.
1, Philips is what I said above. It belongs to foreign brands and has a high reputation in China. You should know this, especially its home appliances. The electric appliances produced by Philips have many loyal fans. However, most of Philips electric appliances on the market now have nothing to do with Philips.
June 5438 +2020 10, Philips said it planned to produce and sell coffee machines, purifiers and other products, focusing on the production of medical and health care equipment. In March, 20021,Philips officially announced that it would sell its home appliance business to gaoling capital, with a transaction amount of about 3 billion euros. Therefore, the Philips household appliances that people buy now can be said to be domestic brands, and the real Philips no longer produces household appliances.
2. I believe many people have heard of the brand Hengyuanxiang, which is very old. Yang Yangyang Hengyuanxiang, the early Hengyuanxiang became popular by this advertisement, and its reputation was quite good. Its sweaters are very popular. But you know what? Now Hengyuanxiang is a brand commodity.
Due to operational difficulties, Hengyuanxiang began to transform. More than a decade ago, it authorized the brand to others to sell clothes with this brand. Good quality, just follow.
3. Antarctic people talk about foundry companies, and many people should know this. Haha, now you go to the e-commerce platform to search. There are really too many Antarctic brands, including clothing and electrical appliances. In fact, these products with Antarctic brands are OEM goods, not produced by Antarctic people.
This matter dates back to 2008. Because of market reasons, Antarctic people began to learn Hengyuanxiang and began to transform. At present, Antarctic people only charge licensing fees, and the quality control is not strict, so you see that many people have bought Antarctic clothes with poor quality.
4. A brand that I must know after 80s and 90s is an old brand and a well-known national brand. Now Yu is the same as the above brands. He doesn't make clothes himself. The brand has been authorized, and he doesn't ask about quality.
5. Playboy, please click to enter the picture description.
This brand is also very famous. Do you know, in fact, Playboy was originally a large magazine with high-end positioning in the United States, and later developed hotels, models and other businesses, but this brand has never done clothing business.
At the end of last century, Playboy authorized the trademark to China, so you can see that there are many clothes marked with Playboy brand on the Internet, and the design is very localized.
6. La Chapelle is actually a well-known brand, belonging to a listed company and a local brand in China. In September 2020, La Chapelle announced that due to operational difficulties, its business model was adjusted to "brand authorization+operational services" and began to sell label business. However, brands like La Chapelle and above definitely failed, and filed for bankruptcy liquidation at the end of 200211.
7. The brand Trend Front can be seen in many shopping malls. Offline, the supply mode of franchisees in some regions is adjusted from the full supply of the company to the direct purchase of goods by franchisees from production suppliers, and the company collects trademark use fees from regional franchisees. Offline, some e-commerce companies will also be authorized to independently operate the "Trend Frontline" brand stores and purchase goods directly from production suppliers. The company will charge e-commerce customers for trademark use.
8. Renhe Pharmaceutical is a well-known brand. In everyone's mind, this is an old brand in the pharmaceutical industry. Consumers have great trust in this brand, but it is a fact. We see many products with stickers and labels, which are not necessarily produced by Renhe. If you search Renhe on the online shopping platform, you will find that Renhe, the ingenuity of Renhe, and Yi Jian Qingxin are all produced by Renhe. OEM products are also extremely rich, including health tea, facial cleanser, facial mask and so on.
In fact, there are many famous brands, such as Scarecrow, Red Bean, Camel, Cartier Crocodile and so on. The current market seems to be "posting everything". Do you know which big brands are keen on OEM?