1, the first paper advertisement: Blue Sky Toothpaste

After the reform and opening up, it was the newspaper media that started the "first shot", followed by radio and television. 197965438+1On October 4th, Tianjin Daily published an advertisement for "Blue Sky Toothpaste", which became the first commercial advertisement published in Chinese mainland after the reform and opening up.

2. The first TV commercial: Yang Rong wine.

1979 65438+128, the first day of the first lunar month, some families with televisions in China saw the first commercial advertisement in the mainland-the health wine "tortoise Yang Rong wine", which became the earliest prototype of TV story advertisement.

3. The first radio advertisement: Spring Bud Medicinal Hair Cream

1in March, 979, after many times of communication and approval procedures between Shanghai Daily Chemical Products Factory and Shanghai People's TV Station, the first national radio advertisement "Spring Bud Hairdressing" after the resumption of commercial advertising became the first radio advertisement composed of various artistic forms such as pingtan, singing and music.

4. The first CCTV advertisement: domestic Happy Coke.

The slogan is "fresh and delicious, fragrant and refreshing". After the recovery of commercial advertisements after the reform and opening up, many foreign enterprises have also seen great opportunities in the China market and frequently appeared in the mass media in China.

5. The first foreign advertisement: radar watch

After the reform and opening up, many foreign enterprises have seen the great potential of China market, and foreign advertisements have also appeared in the mass media in China. On March 1979 and 15, Swiss radar watches became the first foreign brand to advertise in China market after the reform and opening up.