1. Name: "Light of Wan Jiabao"

2. Slogan: Visit celebrities and find celebrities.

Purpose of the column: This column is a historical and humanistic column, and its purpose is to publicize the history and culture of China. Let the audience know the profoundness of China culture and feel the profoundness of China culture. Improve the audience's appreciation of cultural relics.

Three. Column positioning

1. Target audience positioning: This column is a TV program introducing historical relics, and its target audience is mainly concentrated in historical relics lovers and collectors. Its population can cover all ages.

2. Content Orientation: This column mainly shows five famous treasure hunters and their cultural relics in each city, and selects the best local cultural relics collection from them to let the audience know their historical connotation and charm.

Four. Column overview

1. Broadcast mode: recording and broadcasting.

Broadcast time: every Friday afternoon 10:00~~ 10:40.

Duration: 40 minutes

Guest selection: Historians and cultural relics experts.

Choice of audience: lovers of historical relics and collectors, who have a certain appreciation of cultural relics.

Verb (abbreviation for verb) column.

Elements of the column: This column is an indoor column, which needs a studio, as well as a cultural relics placing rack and seats.

Fuck.

2. Column plate setting:

Plate 1: Waiting for you in the dim light

In this section, you will learn about the cities that this program has been entering through the commentator's explanation in the form of VCR. Secondly, five famous collectors are briefly introduced in the VCR, which gives the audience a general understanding of the program and attracts the audience's curiosity. Duration: 10 minute

Section 2: "There are thousands of Baidu in my heart"

In this session, five famous collectors will show their selected cultural relics in turn in the studio, and tell the story of themselves and this cultural relic. Secondly, after the lecture, historians and cultural relics experts will appraise and comment on the cultural relics and tell the historical value behind them. Duration: 25 minutes.

Plate 3: "I am the only one"

In this part, famous collectors will canvass for their cultural relics for one minute each. After that, the audience voted for the cultural relics they thought were the most valuable. And announce the result of the vote. Duration: 8 minutes

Part IV: "Talk about it"

In this session, experts will leave and discuss the historical value, artistic value, social value and collection value from the displayed cultural relics, and select the most valuable collection from the most professional perspective. The time is five minutes.

Section 5 "Glory"

In this session, the host will comprehensively select the most valuable collection according to the votes of the audience and experts, and issue honorary certificates. Duration 2 minutes

Sixth, column packaging

Dance style: The stage of this column should be designed as a semi-circular structure, and the stage should not be too big for the audience to see the cultural relics on the stage. And the stage background should have historical charm.

Seven. Highlight statement

1. Positioning: This column belongs to the historical and humanistic category, and it is a clear stream in the China TV market where entertainment columns are flooding.

2. Function and social significance: Today's cultural relics market in China has broad prospects. With the improvement of people's material level, cultural relics collection has become a craze. This column can help people improve their appreciation of cultural relics and historical literacy.

3. Jia style: The guests in this column are well-known scholars, which can effectively improve the persuasiveness and credibility of the column.

Force.

Feasibility analysis: With the improvement of people's material level, cultural relics collection has become a craze. People need to know more about history and cultural relics, so this column was born under this social demand. It has extremely broad market value and market prospect, and the audience range is also relatively wide.

Personnel setting: director: one, director: three, camera: three, field record: one, makeup artist: one, and host.

Character: one, commentator: one.

X. Budget: All expenses and personnel expenses total about 7 million yuan.

XI。 Market feasibility analysis

This column is a historical and humanistic column that caters to the needs of society and can improve the audience's ability to appreciate cultural relics. Because of its unique humanistic value and social value, it was sought after by collectors once it was broadcast. Its programs will also be popular, and its income will be greater than its expenditure, which has not only economic value, but also social value.