Influenced by the big domestic market, especially in the last two years, people have further realized the importance of health and are more willing to pay for it. In this context, the domestic big health industry is booming, and Zhiyue Music stands out from many big health brands and becomes a "dark horse" breaking into the circle. Behind this, it is full of the hard work of founder and CEO Zhao Jingmin.
By chance, Zhao Jingmin went everywhere for medical treatment for his family, which made him deeply feel that "a thousand dollars can't buy health", so he came up with the idea of bringing more health products to everyone and created music in plant language. In recent years, there have been many plant peptide drinks on the market, but the brands are mixed and the quality is good, and they are all expensive, which is beyond the affordability of most ordinary consumers. However, the quality of many cheap drinks on the market is often worrying. As an imported beverage, Zhao Jingmin always believes that quality is the only way to the future. At the beginning of the brand establishment, the team made a good plan. Friends in the marketing field suggested that he advertise more and speak for himself, but Zhao Jingmin refused. He thinks that limited funds should be invested in product research and development to make high-quality plant peptide drinks with real high cost performance. How to make high-quality plant peptide beverage has become a breakthrough that Zhao Jingmin has been exploring.
In order to investigate, he and his team experienced several cold and hot spring and autumn; I visited countless Chinese medicine achievers, read countless classics, and experienced countless attempts with the research and production team. Even a small detail of packaging has been modified and tested by the team countless times. At that stage, no one would have thought that this young man who frequently went deep into the front line and was stationed in the market and workshop for a long time turned out to be the CEO of the company. It can be said that he devoted all his efforts to this brand.
Many things happen. In the end, the team found a breakthrough from the combination of ancient Chinese medicine books and modern science and technology, and innovated production, which not only fully extracted the nutritional value of ingredients and raw materials, but also ensured the taste and health care value, and the production cost was controllable. This breakthrough made Zhao Jingmin excited at night. At the same time, he made a very warm decision: all R&D expenses should be paid out of his own pocket, so that ordinary people can afford it.
It is this belief that "innovation for peace of mind, caring for the initial heart", with the deep cultivation of its team, the brand of Zhile has grown rapidly and will certainly be able to do so in the future.