The name of an enterprise consists of four parts: administrative division+font size+industry characteristics+organizational form. So the so-called "massage for health" or "massage steaming therapy or fumigation" you put forward can only be the characteristics of the industry at best, not the font size. Therefore, it is correct for the industrial and commercial bureau to reject the pre-approval of your enterprise name.

Requirements for pre-approval of enterprise name: 1, and the form of name composition shall conform to the specifications; 2. The font size shall not be duplicate or similar (in the same industry); 3. The font size shall not be used for rendering, praising, exaggerating facts and other contents related to the characteristics of the industry. For example, Yu Quan pharmacy in a certain city, Wei Xiang hotel in a certain city and so on. Do you understand?