Fruit wine, that is, wine brewed by fresh fruit fermentation, has the characteristics of low alcohol, sweetness, health and intoxicating. In recent years, the sales of fruit wine in China have soared. Judging from the record of "Double Eleven" e-commerce in 2020, the sales of trendy drinks represented by platform fruit wine in Tmall increased by 1 1 times, and the sales of fruit wine in JD.COM supermarkets also increased by nearly 40 times year-on-year.

2. Low per capita consumption and large room for growth.

At present, China's fruit wine industry is still in the early stage of development, and the market penetration rate of fruit wine is still low. At present, the per capita consumption of fruit wine is only 1- 1.5 liters, while the global per capita consumption is 3.5 liters, and the consumption in Europe and America is higher. Therefore, compared with the global market, the domestic national wine market has a large room for growth.

At the same time, compared with the nearly 100 billion Japanese fruit wine market, the current fruit wine market capacity in China is only about 22 billion yuan. Driven by market demand, it is predicted that the fruit wine market in China will reach 1000 billion by 2030.

3. The market prospect is broad, and capital flows in.

Due to the rapid growth of the domestic fruit wine market, there is a large room for future growth, and capital has also poured into the market. Among them, the number of industry financing will reach 18 in 2020:

At the same time, the major brands in the market also received more than 1000 million yuan of financing, among which Berry Sweetheart and Mei Jian raised more than 1 000 million yuan.

—— For the above data, please refer to the Analysis Report on Business Model and Investment Strategy Planning of Chinese Liquor Circulation Industry by Forward-looking Industry Research Institute.